Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that puts every media and creative account up for grabs across the globe for its roughly 400 brands, as it looks to significantly reduce its roster. Ad Age’s E.J. Schultz writes that the review is one of the most significant of the year, involving around 4,000 agencies. These include Coke creative agencies such as Wieden+Kennedy (which created Coke’s global holiday ad), Anomaly and McCann, as well as UM, which has held Coke’s North American media account since 2015. The move comes as Coke’s business is under stress from the pandemic, with venues like sports stadiums and bars and restaurants shuttered. But Coke execs say this review is about more than cost-cutting; it also signifies an increasingly global approach to creative campaigns. This, writes Schultz, “means the company is likely to favor agencies that can also scale, or operate across multiple countries.” News of the review prompted condemnation from some in the industry, like Cindy Gallop, who tweeted: “This is the advertising industry's very own '2020, WTF?!!!!' This is also very bad news for a huge number of agencies - just before the holidays.”FTC threatens Facebook breakup The Federal Trade Commission finally delivered its... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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The news has rumbled through Giant Country that Puffin has been editing out words like “fat,” “crazy,” and “ugly” from new editions of Roald Dahl’s works. The Daily Telegraph reported that some of the changes achieved a more gender-neutral feel—boys and girls have become “children,” mothers and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-21 15:13:52 UTC ]
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"I hope you like calendars that you never understand" and "Dull soup": can you match the sci-fi novel to its 1-star reviews? Continue reading at Book Riot
[ Book Riot | 2023-02-21 11:37:00 UTC ]
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A celebration of community libraries and their expanding role, and a look at the Pulitzer Prize-winning novelist Paul Harding. Continue reading at The New York Times
[ The New York Times | 2023-02-17 17:56:54 UTC ]
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At a glanceExpert's Rating ProsLight weight and sharp text make for hours of comfortable readingWaterproofBuilt-in OverDrive supportBook management offers many filtering and sorting optionsConsCan only play audiobooks from KoboBattery life not quite as good as on KindleOur VerdictNot only... Continue reading at PC World
[ PC World | 2023-02-16 23:20:00 UTC ]
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What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Continue reading at Digiday
[ Digiday | 2023-02-16 05:01:00 UTC ]
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“The Applicant,” a debut novel by Nazli Koca, features a worldly-wise 20-something Turkish writer who works as a cleaner at a Berlin hostel while struggling to figure out what kind of life she wants to lead. Continue reading at The New York Times
[ The New York Times | 2023-02-14 10:00:12 UTC ]
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In her memoir “The Critic’s Daughter,” Priscilla Gilman recounts her life with intensely intellectual — and very different — parents. Continue reading at The New York Times
[ The New York Times | 2023-02-13 10:00:09 UTC ]
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Hogwarts Legacy is the Harry Potter game I’ve been dreaming of since I was a teenager. I grew up alongside the Harry Potter novels and devoured them all, and I spent the time between book releases reading and writing fanfiction set in the Wizarding World. I would’ve traded my little emo soul for... Continue reading at Engadget
[ Engadget | 2023-02-10 17:00:41 UTC ]
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In his memoir “Holding Fire,” Bryce Andrews confronts the violence and guilt of past generations. Continue reading at The New York Times
[ The New York Times | 2023-02-07 10:00:30 UTC ]
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A welcome revival of a 1980s comedy prophesying the collapse of the Soviet UnionHere is a revival of a 1983 film from the Georgian director Eldar Shengelaia (still alive at 90) and it is revealed as an intriguing, and perhaps even remarkable creation: a dapper, droll satire on Soviet... Continue reading at The Guardian
[ The Guardian | 2023-02-06 13:00:00 UTC ]
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Five days ago, a review code for Hogwarts Legacy landed in my inbox. I’ve been thinking about this moment for more than a year, ever since the backlash against the game started gaining traction online. The author of the Harry Potter novels is transphobic and she’s targeted transgender women in... Continue reading at Engadget
[ Engadget | 2023-02-06 11:00:18 UTC ]
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A debut novel from Kira Yarmysh, a longtime critic of Vladimir Putin, offers an intimate look at political imprisonment. Continue reading at The New York Times
[ The New York Times | 2023-02-06 10:00:09 UTC ]
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“Essex Dogs,” the first novel in a projected trilogy by the historian Dan Jones, imagines a hard-bitten band of mercenaries hired to invade France on behalf of their English king. Continue reading at The New York Times
[ The New York Times | 2023-02-03 10:00:06 UTC ]
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We spoke with the three big ALA Award winners about their initial reactions to the news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-31 05:00:00 UTC ]
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Historical fiction for young readers like CATHERINE CALLED BIRDY help readers discover the history of sexism, ableism, and more. Continue reading at Book Riot
[ Book Riot | 2023-01-27 11:34:00 UTC ]
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Her second memoir — about her small-town coming-of-age, her multiple traumas and Hollywood escapades — is an attempt to set the record straight. Continue reading at The New York Times
[ The New York Times | 2023-01-27 10:00:07 UTC ]
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In his latest novel, the Pulitzer Prize-winning author Paul Harding reimagines the history of a small mixed-race community’s devastating eviction from their homes. Continue reading at The New York Times
[ The New York Times | 2023-01-24 10:00:17 UTC ]
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Embattled former president Donald Trump is threatening to sue publisher Simon & Schuster and author and former New York criminal prosecutor Mark Pomerantz over the forthcoming publication of 'People vs. Donald Trump: An Inside Account.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-24 05:00:00 UTC ]
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John Hendrickson's memoir “Life on Delay” recounts his experience with this poorly understood neurological disorder, tracing an arc from frustration and isolation to acceptance and community. Continue reading at The New York Times
[ The New York Times | 2023-01-18 10:00:22 UTC ]
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“Teller of the Unexpected,” an elegant new biography, sidesteps the ugly side of the children’s book author while capturing his grandiose, tragedy-specked life. Continue reading at The New York Times
[ The New York Times | 2023-01-17 20:39:40 UTC ]
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