Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that puts every media and creative account up for grabs across the globe for its roughly 400 brands, as it looks to significantly reduce its roster. Ad Age’s E.J. Schultz writes that the review is one of the most significant of the year, involving around 4,000 agencies. These include Coke creative agencies such as Wieden+Kennedy (which created Coke’s global holiday ad), Anomaly and McCann, as well as UM, which has held Coke’s North American media account since 2015. The move comes as Coke’s business is under stress from the pandemic, with venues like sports stadiums and bars and restaurants shuttered. But Coke execs say this review is about more than cost-cutting; it also signifies an increasingly global approach to creative campaigns. This, writes Schultz, “means the company is likely to favor agencies that can also scale, or operate across multiple countries.” News of the review prompted condemnation from some in the industry, like Cindy Gallop, who tweeted: “This is the advertising industry's very own '2020, WTF?!!!!' This is also very bad news for a huge number of agencies - just before the holidays.”FTC threatens Facebook breakup The Federal Trade Commission finally delivered its... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
News tagged with:
#i-hsien sherwood
#adrianne pasquarelli
#buddhist monk
#staying safe
#@adage
#cmo strategy
#newsletters galore
#subscribers make
#corporate subscriptions
#find options
#—including access
The digital publisher grew fat off the back of Facebook’s fickle algorithm. Battered and bruised, it’s now going back to where it all began. Continue reading at Wired
[ Wired | 2023-04-24 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publisher
You've seen every movie on Shudder and have a whole bookshelf devoted to King, but can you guess the horror book based on its 1-star reviews? Continue reading at Book Riot
[ Book Riot | 2023-04-20 10:34:00 UTC ]
More news stories like this | News stories tagged with:
#1-star reviews
#book based
A BookToker offers a quick disclaimer before a negative review to head off some anticipated complaints in the comments... Continue reading at Book Riot
[ Book Riot | 2023-04-19 10:31:00 UTC ]
More news stories like this | News stories tagged with:
#book review
Tech company argues government should support artificial intelligence development while artists seek protectionsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastGoogle and other tech giants have called on the... Continue reading at The Guardian
[ The Guardian | 2023-04-19 04:40:32 UTC ]
More news stories like this | News stories tagged with:
#australian government
#guardian australia
#free morning
#copyright laws
#latest updatesget
#free app
#tech giants
#artificial intelligence
#copyright law
Her new memoir finds the 90-year-old singer-dancer hungry for acclaim, but generous to others on her way to getting it. Continue reading at The New York Times
[ The New York Times | 2023-04-17 09:00:22 UTC ]
More news stories like this | News stories tagged with:
#chita rivera
#memoir finds
#book review
#memoir
The latest celebration of emerging literary talent brings thrills, charm and emotional punch to the page. But this new generation have taken an inward turn compared with the more worldly themes of bygone yearsEvery decade since 1983, an editor of the literary quarterly Granta has tasked a panel... Continue reading at The Guardian
[ The Guardian | 2023-04-16 06:00:03 UTC ]
More news stories like this | News stories tagged with:
#eleanor catton
#derek owusu
#sigrid rausing
#literary fiction
#novelists
In “Stalking Shakespeare,” Lee Durkee describes his quest to find a true, authentic image of the famous playwright, a search that becomes a tragicomic tale in its own right. Continue reading at The New York Times
[ The New York Times | 2023-04-15 09:00:13 UTC ]
More news stories like this | News stories tagged with:
#book review
#memoir
Soon, when you go to stream Succession or The Last of Us, you'll no longer be looking for an app called HBO Max. As has been rumored, Warner Bros. Discovery (WBD) is changing the name of the streaming service to simply "Max." The company is folding content from Discovery+ into the platform to... Continue reading at Engadget
[ Engadget | 2023-04-12 17:16:11 UTC ]
More news stories like this | News stories tagged with:
#live version
#launch day
#cut costs
#bottom line
#tax breaks
#popular series
#harry potter
#anthology
Jeff Boyd’s searching debut novel portrays a Black musician alienated from his city, his faith and his past. Continue reading at The New York Times
[ The New York Times | 2023-04-10 09:00:16 UTC ]
More news stories like this | News stories tagged with:
#book review
#debut novel
Another day, another piece of horrifying anti-trans news in the book world. Even by recent standards, though, this one seems particularly fucked-up. An Alaska-based children’s book illustrator has been dropped by his publisher after making terroristic threats against transgender people. Mitchell... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-06 18:26:08 UTC ]
More news stories like this | News stories tagged with:
#book illustrator
#book world
#transgender people
#children’s book
As a comedy about Canadian libraries Shelved is getting compared to Abbott Elementary, Superstore, Parks and Rec, and of course The Office. Its creator, and former writer for The Office, Anthony Q. Farrell is fine with that. Continue reading at CBC
[ CBC | 2023-03-27 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#abbott elementary
#libraries
After 10 attempts and years of suffering and addiction, Clancy Martin describes facing the darkness in his raw memoir “How Not to Kill Yourself.” Continue reading at The New York Times
[ The New York Times | 2023-03-26 09:00:11 UTC ]
More news stories like this | News stories tagged with:
#book review
#clancy martin
#raw memoir
#memoir
In this in-depth BookBeat review, let’s find out what makes this service better than Scribd for English-language audiobook listeners. Continue reading at Book Riot
[ Book Riot | 2023-03-24 10:33:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook
This year’s Nielsen table shows 12 months of growth among the UK’s leading creative agencies, albeit on a smaller scale than in 2021 and not spread evenly across the board Continue reading at Media Week
[ Media Week | 2023-03-23 14:34:42 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Meta's publishing arm for virtual reality games is now officially called Oculus Publishing. It's a completely different division from Oculus Studios, which is the company's label for first-party games. Oculus Publishing will instead support partner developers with conceptualization, funding,... Continue reading at Engadget
[ Engadget | 2023-03-23 08:01:38 UTC ]
More news stories like this | News stories tagged with:
#walking dead
#$10 million
#publishing arm
Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation
[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with:
#video call
#digital media
It's the second time in about 16 months that the Mountain View digital media company said it would shut down. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-03-02 23:25:40 UTC ]
More news stories like this | News stories tagged with:
#digital media
Our Kindle Scribe review goes over pros and cons of the device, what customers say, its standout features, and more!- Jessica Pryde Continue reading at Book Riot
[ Book Riot | 2023-03-02 11:36:00 UTC ]
More news stories like this | News stories tagged with:
#kindle
Raja Shehadeh’s highly personal memoir probes a relationship that might have been. Continue reading at The New York Times
[ The New York Times | 2023-03-02 10:00:15 UTC ]
More news stories like this | News stories tagged with:
#book review
#memoir
The scientific committee's deliberations precede the Sheikh Zayed Book Award's upcoming 17th-edition shortlist announcements. The post Sheikh Zayed Book Award: Scientific Committee Reviews Recommendations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-28 16:29:46 UTC ]
More news stories like this | News stories tagged with:
#scientific committee
#zayed book