Closer Look At Amazon’s New Kindle Serials: Part Dickens, Part TV

When a slide showing eight book covers popped up in Jeff Bezos’s presentation on Thursday, Jennifer 8. Lee--who was following along on a live blog from New York City--gasped. The books are part of Amazon’s new Kindle Serials format, and she published three of them: Hacker Mom, The Many Lives of Lilith Lane, and Love Is Strong as Death. Last year, Lee, a former New York Times writer and author of The Fortune Cookie Chronicles, cofounded a literary studio for digital serial novels called Plympton. The studio began commissioning books, but distribution proved an obstacle. With no book subscription model in major online bookstores, Plympton would have had to publish individual shorts sold separately (something that digital publishers such as Backlit and Byliner have done with serial novels as Quick Reads in Apple's iBookstore, as Nook Snaps at BarnesAndNoble.com, and as Short Reads at Kobo). Could readers be sure an author selling an episode of a book would publish its ending? How would the company make it clear that only one episode was being sold at a time? There was no structure in mainstream bookstores for selling this kind of fiction. Kindle Serials provides a neat solution for Lee and other publishers who want to try their hand at serial fiction. Once readers subscribe to a Kindle Serials book, new episodes appear at the back as they are published. Customers pay a flat fee for each “season,” starting at $1.99. Lee knew she was part of the program's launch, but she... Continue reading at 'Fast Company'

[ Fast Company | 2012-09-08 00:00:00 UTC ]

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Publishers – Don’t Trade Your Content (Monetize It)

[Sponsored Content] As a publishers, you don't trade sales for eyeballs, because eyeballs can't be spent or invested. The post Publishers – Don’t Trade Your Content (Monetize It) appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-17 00:00:00 UTC ]
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5 Ways to Improve Your Digital Publishing

[Sponsored Content] What Adobe isn't telling you. The post 5 Ways to Improve Your Digital Publishing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-03-26 00:00:00 UTC ]
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These Promotions Draw Advertisers Like Magnets

[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big... Continue reading at Folio Magazine

[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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Self-published Chambers on Kitschies shortlist

A novel self-published following a Kickstarter campaign is competing against books from Jonathan Cape and Blackfriars in the best debut novel category at the Kitschies. The Kitschies, which covers novels containing elements of the speculative and fantastic, honours writing in four categories. Continue reading at The Bookseller

[ The Bookseller | 2015-02-14 00:00:00 UTC ]
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Crowdfunded Magazine Celebrates Queer Science Fiction

In the latest episode of Geek's Guide to the Galaxy the panel discusses the Kickstarter campaign to fund Queers Destroy Science Fiction!, a special issue of Lightspeed magazine written by queer creators. The post Crowdfunded Magazine Celebrates Queer Science Fiction appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-01-17 00:00:00 UTC ]
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JukePop Hits Kickstarter for Funding

JukePop, an ebook platform that provides book discovery for self-published authors by offering libraries and traditional publishers the ability to identify popular indie works, has launched a Kickstarter campaign to raise $15,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Kickstarter Diary, Chapter 4: Promoting the Campaign

Now that the campaign has been launched, it's time for the next and longest phase of a Kickstarter campaign: using email, media contacts and social media to promote it. Also known as “30 days of obsessive compulsive disorder and stress.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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Kickstarter Diary Chapter 2: Rewards and Goals—Running the Numbers

Once I’d made up my mind I was going to do a Kickstarter campaign, the first thing I needed to do was figure out how the math was going to work—and there were a lot of numbers to run. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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A Kickstarter Drive to Fund AEON and ‘Black Jack’

The comics character Aaron Day, better known as Black Jack, is an African American adventurer created by comics writer, playwright and educator Alex Simmons. A Kickstarter campaign has been started to support Black Jack and the launch of AEON, a new online gaming, comics and animation platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-26 00:00:00 UTC ]
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Facebook Testing Mobile Ad Network

Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
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It’s Like Déjà Vu All Over Again at Yahoo

It’s a whole new era at Yahoo ever since CES rock star Marissa Mayer took over. Except when it isn’t. Much of her tenure has been about free food and iPhones, umpteen startup acquisitions, along with bringing back engineering and Valley cool to the Web pioneer. But on the media and advertising... Continue reading at AdWeek

[ AdWeek | 2014-01-13 00:00:00 UTC ]
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Native Advertising Wasn't Really So Viral in 2013

Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek

[ AdWeek | 2013-12-23 00:00:00 UTC ]
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Who's Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo?

What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age

[ Advertising Age | 2013-10-14 00:00:00 UTC ]
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Native ads: The Digg Way

For most publishers entering the world of sponsored content the concern is keeping editorial separated from the creation of the advertising content. Not so much at Digg, the social-news platform bought and revived by digital media hold ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-05 00:00:00 UTC ]
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Kickstarting: The Design of Intern Magazine Pays

A new bi-annual publication dedicated to the unpaid workforce looks anything but entry-level. Intern magazine marks a new meta-high in the publishing industry: Unpaid interns who work in media are paying plenty of attention to a media launch dedicated to unpaid interns. If you had to think... Continue reading at Fast Company

[ Fast Company | 2013-07-30 00:00:00 UTC ]
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Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company

[ Fast Company | 2012-09-24 00:00:00 UTC ]
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