Citing “Incredible Growth,” The Hill Expands Marketing Team | People on the Move

Quartz promotes Kira Bindrim, two New York regional titles tap new publishers, and the rest of this week's people on the move... The post Citing “Incredible Growth,” The Hill Expands Marketing Team | People on the Move appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2017-12-22 00:00:00 UTC ]
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Sarah Walden appointed to The Book People board

The Book People’s group buying and merchandising director Sarah Walden has been appointed to the company’s board. Continue reading at The Bookseller

[ The Bookseller | 2016-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book people


The Bookseller moves to Westminster Tower

The Bookseller has moved offices and is now situated on Westminster Tower on Albert Embankment in London SE1. Continue reading at The Bookseller

[ The Bookseller | 2016-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller moves


'Ambitious' W H Smith aims to expand Bookshop portfolio

W H Smith is “very ambitious” about its new dedicated Bookshop store and is keen to roll the format out to other travel locations, The Bookseller can reveal. Continue reading at The Bookseller

[ The Bookseller | 2016-12-17 00:00:00 UTC ]
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Facebook Has Now Revealed Its Fourth Marketing Metrics Problem Since September

Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week... Continue reading at AdWeek

[ AdWeek | 2016-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #nbc news #increase revenues #live videos


White Review Short Story prize to expand to US and Canada

Annual short story competition the White Review Short Story Prize will be running simultaneously in the UK & Ireland and in the US & Canada for the first time next year. Continue reading at The Bookseller

[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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What You Missed: Inside the 2016 Folio: Marketing Awards

Meet the sixteen teams bringing innovation and creativity to marketing in the magazine industry. The post What You Missed: Inside the 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing awards #magazine industry


The 2016 Folio: Marketing Awards

Top 20 Marketing Campaign Winners:  1105 Media, Live From: Use of Social Media 5280 Publishing, 5280 Selects Newsletter & Day in Denver Giveaway: Behavioral Campaign and Use of Contests Bonnier Corporation, The post The 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
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Snapchat's Latest Moves Are Making It Look More Like a TV Disrupter Than a Social App

The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry... Continue reading at AdWeek

[ AdWeek | 2016-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great job #interesting question #adweek magazine


Book Publishing Market Overview: Myanmar’s Challenges and Potential

In a land of nearly 2,000 small book publishers, Myanmar's post-junta industry is strengthening its ties to ASEAN and serving a youthful demographic. The post Book Publishing Market Overview: Myanmar’s Challenges and Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-12 00:00:00 UTC ]
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The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #morgan stanley #larger reach


Teaming Up: London Book Fair and Nielsen, Authors Guild and Media Coalition

The London Book Fair's Quantum Conference and Nielsen's BookInsights merge, while the Authors Guild and Media Coalition get together on freedom of speech. The post Teaming Up: London Book Fair and Nielsen, Authors Guild and Media Coalition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors guild #quantum conference


Digital Single Market may have 'disastrous' cultural consequences

The "cultural consequences of the Digital Single Market in Europe would be disastrous", according to Chris Auty [pictured], head of the producing department of the National Film & Television School. Continue reading at The Bookseller

[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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What marketers can learn from Facebook Live’s top brand videos

Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #live video


Audio market has not reached 'full potential'

Book industry players need to work closer together to ensure the audiobook market reaches its full potential, Laurence Howell, senior director at Audible UK, told the FutureBook Conference today. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audio market #full potential #senior director #audible uk


Beano tops annual market despite huge Pokémon boost

The Beano Annual 2017 (D C Thomson) is on track to be the biggest selling children’s annual this Christmas, with sales of 13,401 units (£52,549 in value terms) to date, according to Nielsen BookScan. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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FutureBook: Video is key in fast-moving world, says Whatley

James Whatley, planning partner for innovation at Ogilvy & Mather, kicked off the Futurebook Conference 2016 with a keynote speech highlighting the importance of video in a fast-moving, consumer-orientated world. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james whatley #ogilvy mather


Chapel Hill Restaurant's Book Prize Nourishes Southern Writers, Booksellers

The Crook's Corner restaurant in Chapel Hill has sponsored a literary award since 2013, and recently increased the prize to $5,000 for the best debut novel about the South. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences

Good Housekeeping's December issue Hearst may be a 129-year-old media company,  but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging... Continue reading at AdWeek

[ AdWeek | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #machine learning #mobile app


More than a magazine: Digiday Pulse is expanding

For those who know how crucial it is to stay ahead of digital media’s ongoing evolution, we're pleased to announce a new, premium tier for our subscribers. It turns out, rich, long-view editorial content can only tell part of the story of digital. The post More than a magazine: Digiday Pulse is... Continue reading at Digiday

[ Digiday | 2016-12-01 00:00:00 UTC ]
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Macmillan Children’s Publishing Expands E-book Lending

Macmillan Children's Publishing Group will now offer all frontlist ebooks for library lending on the same day they go on sale in the retail market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children #frontlist ebooks #library lending #retail market