Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a Top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking of global brands. A quick snippet: Disney and Facebook are killing it on Yahoo-owned Tumblr. "For the purposes of this research, we looked at the entire conversation happening on Tumblr, so this is beyond just individual brand blogs," a Union Metrics rep explained. "This allowed us to understand the organic conversations that were being driven by fans. Fun fact: In the month of data analyzed, the top 10 posts about each brand were created by fans." Check out those data points and more in the infographic Union Metrics put together. Continue reading at 'AdWeek'
[ AdWeek | 2013-10-29 00:00:00 UTC ]
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After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
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In February, we ran a listing of the country’s largest publishers ranked by print units sold through outlets that report to NPD BookScan. While that approach has its limitations (it doesn’t include ebook sales or sales at outlets that don’t report to BookScan), it does provide a look at how the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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Rightwing commentator Milo Yiannopolous’ controversial book Dangerous has gone straight into the US top 10 chart, swiping sixth place after selling 18,268 copies in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2017-07-13 00:00:00 UTC ]
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A closer look at the trends behind the titles facing campaigns demanding their removal from the nation’s schools and libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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Spain's Elisa Yuste talks us through leading concepts and directions in apps for kids and young adults in the coming year, including more apps for 'Android kids.' The post Top 10 Trends in Reading and Book Apps for Children appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
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‘We’re With You’ by leaders of the Mormon Church broke the top 10 on PW’s Religion Nonfiction bestsellers list in December. Plus, the upcoming film adaptation of ‘The Shack’ boosted sales for two versions of Wm. Paul Young’s novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-11 00:00:00 UTC ]
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The new Harry Potter book was by far the bestselling print title of 2016, and 'The Girl On the Train' was a major print and ebook bestseller for the second year in a row. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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PW takes a look back at some of the library stories that captivated the publishing world in 2016, and what they portend for 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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In the Slate Plus bonus segment of Wednesday’s edition of the Culture Gabfest, host Stephen Metcalf chats with Dana Stevens and Laura Miller about their top 10 favorite books and films of 2016. Continue reading at Slate
[ Slate | 2016-12-16 00:00:00 UTC ]
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Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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Following actress Brie Larson’s Oscar win for her role in the film adaptation of ‘Room,' Emma Donoghue’s 2010 novel came in at #3 on the iBooks bestseller list for the week ending March 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-10 00:00:00 UTC ]
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The ‘Real Housewives of New Jersey’ star and recent ex-convict, Teresa Giudice, landed at #7 on the latest iBooks bestsellers list with her new memoir, ‘Turning the Tables.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-18 00:00:00 UTC ]
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Media Reform Coalition says meetings between mogul’s executives and the government show little has changed since hacking scandal and Leveson inquiryRupert Murdoch and senior News Corp executives met government ministers 10 times in the year to the end of March 2015, more than any other newspaper... Continue reading at The Guardian
[ The Guardian | 2015-12-15 00:00:00 UTC ]
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We take a look back at some of the library stories that captivated the publishing world in 2015, and a look ahead at what they portend for 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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What brands do young women want? Apparently a pretty steady mix, according to the third annual survey on the subject by Teen Vogue and Goldman Sachs.In a new survey of over a thousand Teen Vogue readers aged 13 to 29, gauging factors including awareness and favorability, the top 20 brands were... Continue reading at Advertising Age
[ Advertising Age | 2015-11-16 00:00:00 UTC ]
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Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well... Continue reading at AdWeek
[ AdWeek | 2015-10-24 00:00:00 UTC ]
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With publishers large and small putting on road shows, holding minifairs, and participating in major book events, and with chain bookstores and remainder sellers holding their own shows, there are plenty of opportunities for book lovers and content creators to congregate across Malaysia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Top ten books and websites recommended by speakers at this year's Yale Book Publishing Course to improve the way you work. The post Top 10 Reads from Yale Book Publishing Course All-Stars appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-10 00:00:00 UTC ]
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A selection of the top ten books that have received five star reviews on IndieReader, a service which reviews self-published books. The post IndieReader’s Top 10 Five-star Reviews of Self-Published Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-23 00:00:00 UTC ]
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