Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains, manufacturing, and the American economy," the Chamber wrote in a note to... Continue reading at 'AdWeek'

[ AdWeek | 2020-03-27 14:55:42 UTC ]
News tagged with: #supply chains #digital content

Other Publishing stories related to: 'Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows'

Ice Bucket Challenge comes to the literary world

The Ice Bucket Challenge, created to raise awareness of ALS, was taken by such book world figures as author Stephen King, Amazon CEO Jeff Bezos, and author and indie bookstore supporter Stephen Colbert. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary world #raise awareness

B&N unveils Samsung/Nook co-branded tablet

Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller

[ The Bookseller | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #nook media

HC signs book on golden age of crime writing

HarperCollins has signed a book exploring the golden age of crime writing by author Martin... Continue reading at The Bookseller

[ The Bookseller | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #golden age #crime writing #book exploring

Company magazine forsakes print to go digital-only

Company magazine is to cease print publication. Its owner, Hearst Magazines, is to turn it into a digital-only publication from October 2014.The final print issue of the monthly magazine, which was launched in 1978, will go on sale on 5 September. Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company magazine #hearst magazines #monthly magazine

AOL Says 92% of Marketers Use Programmatic Despite Persisting Challenges

AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle on where advertisers, publishers and agencies stood on programmatic ad buying, it surveyed a selection of them—with most representing... Continue reading at AdWeek

[ AdWeek | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick dolan #paid dividends #survey found

Purdue Opens Amazon-Branded E-Store

As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #purdue university

Company magazine to go digital-only amid falling sales

Hearst says October edition will be final print issue, adding that it was too soon to say whether jobs would be affectedCompany magazine, the monthly Hearst UK glossy aimed at younger women, will cease print publication after 36 years in September and go online-only.Hearst announced on Wednesday... Continue reading at The Guardian

[ The Guardian | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company magazine #hearst announced

Marlboro Boy And Fat Ronald: The Brand-Jamming Art Of Ron English

Ron English, famous for his colorful statements on consumer culture, talks about reverse shoplifting, and making marketing even more egregious.Portland artist Ron English has spent his career lampooning some of America's top brands, and he's got the cease-and-desist letters to prove it.... Continue reading at Fast Company

[ Fast Company | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top brands #greatest hits #mickey mouse

Delta Faucet’s New Campaign Goes Heavy on Digital

The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess. In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real Simple magazines, HappiMess' campaign will have a heavy digital presence.... Continue reading at AdWeek

[ AdWeek | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user-generated content

Gannett introduces digital-centric job titles for its staff journalists

Will Newsquest adopt the same editorial titles (with different pay rates)?Gannett, the largest US newspaper publisher, has created new job titles for editorial staff along with revised descriptions of their duties, as Jim Romenesko reveals.He cites a series of job titles now on offer at one of... Continue reading at The Guardian

[ The Guardian | 2014-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial staff #daily titles

Surveying Digital Comics after Amazon-Comixology

Speaking with a wide variety of publishers at the San Diego Comic-Con revealed different reactions to DRM-free comics, in-app purchasing, storytelling and more as the industry adapts to Amazon's acquisition of Comixology. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide variety #in-app purchasing

For $100,000, GQ Magazine's Most 'Elite' Readers Will Promote Your Brand

Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age

[ Advertising Age | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #september issue #creative director

Time Inc.'s Digital Ad Revenue Climbs 12% in Its First Solo Quarter

Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age

[ Advertising Age | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #12% increase #advertising revenues #1% increase #travel leisure #ad sales

Web-content promoter buys West Coast firm

Taboola, the Manhattan startup that selects and promotes recommended and sponsored articles at the bottom of publisher Web pages, has bought Pasadena, Calif., based digital publishing software... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored articles

Programmatic Trends Depress Digital Ad Revenue at Meredith

Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as AllRecipes.com.Digital ad revenue fell 4% at... Continue reading at Advertising Age

[ Advertising Age | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital landscape #tom hardy #procter gamble #digital ads

On the Verge of Digital's Watershed Moment

By Robert M. Sacks There is an odd form of delusion in the publishing world, characterized by a resistance to reason in the face of actual facts. This inability to recognize modern business trends is easy for most... Continue reading at Publishing Executive

[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #watershed moment #publishing world

The Catholic Book Trade: Brand Loyalty for Niche Publishing

One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishing #religious books

3 Trends That Prove Social Media is Growing Up

By Jim Anderson To those steeped in the traditions of the publishing business, it may sound a bit odd to talk about the maturation of social media, which in many ways is still in its infancy. Yet social media is... Continue reading at Publishing Executive

[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #bit odd

Contently Launches A Nonprofit Arm To Do Investigative Journalism

In the new era of digital media, everyone&rsquo;s a publisher &mdash; celebrities, nobodies, spy agencies, house plants and, especially, brands. Building &ldquo;the plumbing&rdquo; for brands that want to be part of this new era, and ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #investigative journalism