Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
News tagged with:
#presidential campaign
#programmatic advertising
#false stories
#fake traffic
Fake identities serve as fascinatingly persistent plot devices because we all, at some point, desire to reinvent ourselves in pursuit of existential liberation or deception, curiosity or fantasy or survival. In one of the most canonical examples of this genre, Patricia Highsmith’s The Talented... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-15 08:49:43 UTC ]
More news stories like this | News stories tagged with:
#patricia highsmith
The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#tv measurement
#nielsen
Interview: A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
More news stories like this | News stories tagged with:
#rights edition
#book market
Sun publisher examining whether classic front pages and exclusive photos can have lucrative second lifeRupert Murdoch’s publishing arm is considering making a move into the frothy market of non-fungible tokens, or NFTs, by turning the Times and the Sun’s extensive archive of photos, cartoons and... Continue reading at The Guardian
[ The Guardian | 2022-02-16 15:06:14 UTC ]
More news stories like this | News stories tagged with:
#non-fungible tokens
#news uk
#early stages
#front pages
#publishing arm
The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#ingram content group
Many of Amazon's gadgets went on sale at the start of this week and continue to be discounted today. Key among them are both new Kindle Paperwhites — the standard version and the Signature Edition — along with the second-generation Echo Show 8 and the Fire TV Cube. On top of that, Apple's... Continue reading at Engadget
[ Engadget | 2022-02-11 16:45:29 UTC ]
More news stories like this | News stories tagged with:
#motion alerts
#alexa app
#dolby vision
#guided meditations
#longer periods
#kindle
This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#big game
#digital media
The news publishing company said it thought the breach affected a “limited number” of accounts. Continue reading at The New York Times
[ The New York Times | 2022-02-05 00:27:33 UTC ]
More news stories like this | News stories tagged with:
#limited number
#news publishing
#news corp
Hacking of emails at Murdoch company raises fears for safety of journalists’ confidential sourcesJournalists working for Rupert Murdoch’s News Corp have had their email accounts hacked in what the company believes was an espionage operation linked to China, raising fears for the safety of... Continue reading at The Guardian
[ The Guardian | 2022-02-04 14:17:42 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#raising fears
#confidential sources
#limited number
#individuals working
#york post
#news corp
The Wall Street Journal, the New York Post, and other outlets were affected by an attack that News Corp’s cyber consultants say is linked to China. Cyber thieves accessed emails and other documents of News Corp employees, including journalists, in a hack that affected The Wall Street Journal,... Continue reading at Fast Company
[ Fast Company | 2022-02-04 12:56:21 UTC ]
More news stories like this | News stories tagged with:
#york post
#including journalists
#news corp
When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular platform
#strategic alliance
#connected tv
#nielsen
Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
More news stories like this | News stories tagged with:
#business model
#learning curve
#small businesses
#digital media
A bunch of new tech sales cropped up at the start of the week for things like robot vacuums, game controllers and more, and many of them are still around today. A trio of iRobot devices remain discounted, with the most affordable of the bunch coming in at $179. Some of Amazon's Fire tablets are... Continue reading at Engadget
[ Engadget | 2022-01-21 16:45:26 UTC ]
More news stories like this | News stories tagged with:
#compact design
#extra security
#fmengadget readers
#audiobook credit
#motion clarity
#dolby vision
#zoom calls
#buying advice
#audiobook
After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
More news stories like this |
Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | News stories tagged with:
#paperback publication
#katie fforde
This week brought deals on Apple devices, gaming gear and more. The Mac Mini M1 remains on sale for $600 while the 3rd-generation AirPods are back down to a record low of $140. Nintendo's Ring Fit Adventure is back in stock and $25 off, while you can still get a one-year Switch Online family... Continue reading at Engadget
[ Engadget | 2022-01-14 16:45:01 UTC ]
More news stories like this | News stories tagged with:
#fmengadget readers
#audiobook credit
#tap-to-snooze feature
#january 25th
#buying advice
#audiobook
An “exhilarating and insightful” memoir of life as a fighter pilot from Commander Paul Tremelling has been signed by Penguin Michael Joseph. Continue reading at The Bookseller
[ The Bookseller | 2022-01-14 01:50:19 UTC ]
More news stories like this | News stories tagged with:
#insightful memoir
#memoir
Digital news publisher Grid debuted Wednesday with a series of stories, such as its intersectional report on the misinformation surrounding Covid vaccines and pregnancy, that reflect the multidisciplinary approach that it hopes to make its signature. Its launch comes amidst an explosion of new... Continue reading at AdWeek
[ AdWeek | 2022-01-13 15:27:57 UTC ]
More news stories like this | News stories tagged with:
#media companies
#news publisher
Two books by Fox News personalities—one by Rachel Campos-Duffy and Sean Duffy and another by Shannon Bream—cracked the top five on our Religion Nonfiction Bestsellers list for December. Mitch Albom tops in Religion FIction with his latest novel, ‘The Stranger in the Lifeboat.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#religion fiction