Catching Their Ad Tech in Bed With Fake News, Marketers Ask Fraud Fighters for Help

Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-28 00:00:00 UTC ]
News tagged with: #presidential campaign #programmatic advertising #false stories #fake traffic

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The Morning After: Senator calls for an end to ‘failed Big Tech self-regulation’

Senator Ed Markey of Massachusetts is calling on Congress to pass new legislation to rein in tech companies after Twitter boss Elon Musk ignored an information request. “Elon Musk could respond to my tweets but failed to respond to my letter by yesterday’s deadline and answer basic questions... Continue reading at Engadget

[ Engadget | 2022-11-28 12:15:18 UTC ]
More news stories like this | News stories tagged with: #internet archive #fuller picture #prison sentence #pushed back


The best Black Friday tech deals for 2022: discounts on TVs, laptops, smartwatches and more

Black Friday is finally here and if you haven't started your holiday shopping, now's the best time to do so. While we've seen some of our favorite gadgets go on sale since the start of November, today's the day you're almost guaranteed to find the best prices of the year across laptops, TVs,... Continue reading at Engadget

[ Engadget | 2022-11-25 13:51:19 UTC ]
More news stories like this | News stories tagged with: #signature edition #standard paperwhite #single charge #hbo max #dolby atmos #blink miniamazon #outdoor cameras #exercise bike #bootcamp routines #latest gadgets #peloton guide #@engadgetdeals #yahoo life #car experts #kindle


Chris Dore’s exit from News Corp lifts lid on behaviour at governor general’s residence | Weekly Beast

Dore was promoted to editor-in-chief of the Australian despite alleged behaviour and remained in post until WSJ event. Plus: Friendlyjordies’ fire scareFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastNot even a... Continue reading at The Guardian

[ The Guardian | 2022-11-25 03:15:19 UTC ]
More news stories like this | News stories tagged with: #chris dore #alleged behaviour #governor general #latest updatesget #free app #close relationship #senior executives #laguna beach #news corp


The best early Black Friday tech deals for 2022

Black Friday may still be a few hours away, but we're already seeing a bunch of great deals on our favorite tech. This comes after a slow trickle of deals popping up across the web ever since the start of November. While we don't have the supply chain issues we did last year, it's still a good... Continue reading at Engadget

[ Engadget | 2022-11-24 17:30:45 UTC ]
More news stories like this | News stories tagged with: #standard paperwhite #8-inch display #single charge #good option #hbo max #dolby atmos #outdoor cameras #exercise bike #bootcamp routines #latest gadgets #peloton guide #@engadgetdeals #yahoo life #car experts #kindle


Bookwire in France: A ‘New’ Audiobook Market

Bookwire's half-day 'All About Audio' conference highlighted trends in the fast-growing but still-young popularity of audiobooks in France. (Sponsored) The post Bookwire in France: A ‘New’ Audiobook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-23 18:44:09 UTC ]
More news stories like this | News stories tagged with: #post bookwire #audiobook market #audiobook


Children’s authors of colour published in UK rose to 11.7% of market in 2021

BookTrust research shows, however, that the overall picture ‘remains far from representative’ with some writers and illustrators reporting tokenismNew research has found that 11.7% of children’s book creators published in the UK in 2021 were people of colour, up from 5.6% in 2017.Despite the big... Continue reading at The Guardian

[ The Guardian | 2022-11-23 06:01:50 UTC ]
More news stories like this | News stories tagged with: #uk rose #diana gerald #children’s book


Handle with care: Publisher apologizes for fake autograph in Bob Dylan's $600 book

Simon & Schuster apologized to customers who paid $600 for a signed, limited-edition copy of Bob Dylan's new book and got a replica autograph instead. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-11-22 22:56:16 UTC ]
More news stories like this | News stories tagged with: #bob dylan


Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday

[ Digiday | 2022-11-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #recent explosion #bertelsmann


Test Your Comics Knowledge: Real Captain or Fake Captain?

There are a lot of "captains" in comics, but did any of these comic book captains actually earn the rank? Let’s put them to the test! Continue reading at Book Riot

[ Book Riot | 2022-11-21 11:32:00 UTC ]
More news stories like this | News stories tagged with: #comic book


Tech Innovators See Promise in Palm Springs Bookstore

Silicon Valley entrepreneurs Paul Bradley Carr and Sarah Lacy plan to open The Best Bookstore in Palm Springs in time for Black Friday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-21 05:00:00 UTC ]
More news stories like this | News stories tagged with: #palm springs #black friday #bookstore


New and Forthcoming Titles for a Diverse Market

The following is a listing of new and forthcoming adult, young adult, and children’s titles that showcase the multicultural nature of American society and reflect the ever-increasing range of topics and disciplines needed to serve its diverse communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #forthcoming titles #forthcoming adult #young adult #american society #diverse communities


The Australian’s editor Chris Dore lost his job after attending News Corp event in California

Exclusive: Key Murdoch editor was at Wall Street Journal Tech Live event at Laguna Beach last month along with top News Corp executivesFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastChristopher Dore lost his job... Continue reading at The Guardian

[ The Guardian | 2022-11-18 07:59:05 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #laguna beach #latest updatesget #free app #top executives #news corp


Crikey’s Peter Fray apologises over Walkley outburst as speculation surrounds Chris Dore’s News Corp exit | Weekly Beast

Crikey editor told to pipe down after ‘unacceptable’ heckling of ABC winners. Plus: faint praise from the Australian for its departing editor-in-chiefCrikey’s Peter Fray heckled the Gold Walkley winners during their acceptance speech at Thursday night’s gala journalism awards ceremony, but it... Continue reading at The Guardian

[ The Guardian | 2022-11-18 02:09:22 UTC ]
More news stories like this | News stories tagged with: #thursday night #acceptance speech #news corp


Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #questions asked #algorithmic reality #damian bradfield #coming back #graphic novel


Greece Is Bologna Book Plus’ First Market of Honor

In March's edition of Bologna Children's Book Fair, the Book Plus program will have Greece as its own 'market of honor' exhibitor. The post Greece Is Bologna Book Plus’ First Market of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-14 18:23:22 UTC ]
More news stories like this | News stories tagged with: #honor appeared #book fair #bologna children #children's book #bologna book


Christian Children's Book Publishers Eye Wider Market

Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #christian children #draw connections #children's book


Kevin Rudd accuses News Corp of ‘dog-whistling’ over reporting of Daniel Andrews

Former prime minister and media academics criticise reports, but Jeff Kennett says questions are ‘fair play’Get our morning and afternoon news emails, free app or daily news podcastKevin Rudd has accused News Corp Australia’s Herald Sun tabloid of “dog-whistling to conspiracy theorists” over its... Continue reading at The Guardian

[ The Guardian | 2022-11-08 07:13:45 UTC ]
More news stories like this | News stories tagged with: #free morning #daniel andrews #prime minister #fair play #free app #paper published #front-page story #guardian australia #news corp


NPD BookScan: The US Market, Early 2022 Holidays

In a trend reflecting reader behavior more than supply-chain issues, the American book market heads downward in NPD's BookScan data. The post NPD BookScan: The US Market, Early 2022 Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-07 18:29:40 UTC ]
More news stories like this | News stories tagged with: #supply-chain issues #bookscan data #bookscan #book market


The Biased Online Book Ratings Systems Undermining Professional Review Sources: Book Censorship News, November 4, 2022

BookLooks, RatedBooks, and more biased online rating systems getting books banned. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2022-11-04 10:40:00 UTC ]
More news stories like this | News stories tagged with: #online book


AAP: Six Charts on the US Book Market, 2017 to 2021

Following record book sales in the US in 2021, we review five years of book market data collected by the Association of American Publishers. The post AAP: Six Charts on the US Book Market, 2017 to 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-03 15:12:27 UTC ]
More news stories like this | News stories tagged with: #post aap #american publishers #book market