The executive director of marketing at Houghton Mifflin Harcourt, who spent 20 years with the company, died earlier this week. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
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Sales in Houghton Mifflin Harcourt's trade division rose 0.7% in 2016 over 2015, but revenue for the entire company fell 3% and its net loss jumped. Company executives promised to cut costs in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-23 00:00:00 UTC ]
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A programme of author talks, panel discussions, live drawings and "translation slams" has been announced by London Book Fair as part of this year’s Market Focus Poland. Continue reading at The Bookseller
[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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Publishers and booksellers are “thrilled” with the news that the Scottish market has achieved growth for the second year in a row with 2016 value sales increasing 4.3% year-on-year. Continue reading at The Bookseller
[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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Travel publishers promise innovation as print "finds its place" in the market, following second consecutive year of growth. Continue reading at The Bookseller
[ The Bookseller | 2017-02-20 00:00:00 UTC ]
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James C. “Jim” Parker, a longtime Ingram Book Company employee who retired in 2002 as senior executive vice president, died of cancer on February 12 in Columbia, Tenn. He was 77. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-15 00:00:00 UTC ]
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Jack Lynch, currently CEO of Renaissance Learning, has been named CEO and president of HMH succeeding Linda Zecher, who resigned in September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-15 00:00:00 UTC ]
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The shortlists for the London Book Fair (LBF) International Excellence Awards have been unveiled, with France leading the way with four nominations followed by China, the US, South Africa and Canada each with three. Continue reading at The Bookseller
[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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The 25th edition of the Taipei International Book Fair takes place this week amid concerns of a decline in sales and the future for independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
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Jonathan Matson, president of the Harold Matson Company literary agency, died on January 31 of heart failure. He was 67. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
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Orion Publishing Group has restructured its group marketing team, hiring several new people as part of a drive to deliver "more integrated" support for its individual imprints and authors. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
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Students at Kingston University have contributed towards a video marketing campaign for six titles in Vintage's "Classics Russians" collection. Continue reading at The Bookseller
[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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British novelist Douglas Edward Reeman, creator of the Richard Bolitho series, has died. Continue reading at The Bookseller
[ The Bookseller | 2017-01-31 00:00:00 UTC ]
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Emma Tennant, the author of Pemberley (Sceptre) and Burnt Diaries (Canongate), has died following a long illness. Continue reading at The Bookseller
[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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Nosy Crow and Faber are in the running again for IPG Publishing Awards after the shortlist was revealed today (23rd January). Continue reading at The Bookseller
[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users. Check them out: 1. Livestreaming down In the second half of 2016, per eMarketer, UBS Evidence Lab found that 36 percent... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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With gains in unit sales of print books offsetting declines of ebook the trade market has been relatively stable over the last four years, Nielsen's Jonathan Stolper said at the start of the Digital Book World conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
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The Publishers Association (PA) and the Independent Publishers Guild (IPG) have welcomed prime minister Theresa May's speech yesterday (17th January) confirming the UK will be leaving the single market. Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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British music writer and political theorist Mark Fisher, also known as K-Punk, has died, aged 48. Continue reading at The Bookseller
[ The Bookseller | 2017-01-17 00:00:00 UTC ]
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