Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll out new offerings to attract automotive ad buyers who are demanding better results. For instance, data cloud company eXelate today is debuting measurement software that's designed to exhibit when digital promos produce actual car sales, giving an auto advertiser a clearer sense of return on investment. It generally affords a long view of what marketers call the "purchase funnel," while allowing them to both review a campaign's performance and quickly tweak how the effort targets consumers. The system looks at how car shoppers visit automotive websites, compare makes and models, and browse articles about new vehicles. It then follows the shoppers as they visit dealer sites and request price quotes, which shows they've moved from "purchase consideration" to "purchase intent." Finally, the software pulls in dealer sales data—thanks to a partnership with J.D. Power—to measure how transactions were completed offline. These streams of data are the lifeblood of a program that aims to help brand marketers serve the right kinds of ads, while offering post-campaign analysis as well. The eXelate-J.D. Power tandem effort has similarities to the offline-online aims of Facebook and... Continue reading at 'AdWeek'

[ AdWeek | 2015-02-04 00:00:00 UTC ]
News tagged with: #specific product #short order #general motors #real time

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Indian book market in "rapid growth"

The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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Self-published authors’ market share surges

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[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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Outsourcing Marketing Functions For In-House Results

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[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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Path Isn't Only App to Upload, Store Address Book Data

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[ PC World | 2012-02-15 00:00:00 UTC ]
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Test our rivals' tablet claims, says Future as it publishes T3 data

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[ Media Week | 2012-02-13 00:00:00 UTC ]
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Ebook Publishers Want Library Borrowing to Be Difficult

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[ PC World | 2012-02-13 00:00:00 UTC ]
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Wimpy Kid wins BMS marketing gong

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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ALM Relaunches Better Buildings Brand with a National Supplement

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[ Folio Magazine | 2012-02-07 00:00:00 UTC ]
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The ToC Perspective: A Call for a Unified E-book Market

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[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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[ AdWeek | 2012-01-25 00:00:00 UTC ]
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[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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Atlantic Media Taps Editor-in-Chief for New Global Business Brand

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[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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