The best marketing campaigns for the period September to December 2017 have been revealed by the Book Marketing Society. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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Now entering its third year, the ALA’s Carnegie Medals for Excellence are on their way to becoming a premier national book prize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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Author George R.R. Martin, the creator of the "Game of Thrones" series, will introduce a new character in one of his upcoming books thanks to a $20,000 charity auction prize. Continue reading at ABC News
[ ABC News | 2014-06-12 00:00:00 UTC ]
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At its annual awards ceremony, Children’s Books Ireland honored, among numerous others, Mary-Louise Fitzpatrick's "Hagwitch" as Book of the Year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-11 00:00:00 UTC ]
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Award short lists will be announced in August, and the winners will be presented at the annual members meeting on September 19 in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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A prominent media and advertising campaign will back Simon & Schuster's global... Continue reading at The Bookseller
[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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When poetry pays...U.S. poet Brenda Hillman and Canadian Anne Carson each receive $65,000 Griffin Poetry Prize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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At a gala awards ceremony at New York University's Kimmel Center on Wednesday, the Independent Book Publishers Association named the Gold winners for the 2014 Benjamin Franklin Awards, which recognize “excellence in book editorial and design.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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At today’s Children’s Book and Author Breakfast, two booksellers will be on hand to accept this year’s WNBA Pannell Award, given annually since 1983 by the Woman’s National Book Association to two bookstores—one general and one children’s specialty store—that enhance their communities by... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising... Continue reading at AdWeek
[ AdWeek | 2014-05-29 00:00:00 UTC ]
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Crystal’s 'Still Foolin’ ‘Em' won the award for Audiobook of the Year and Pete Seeger’s 'Pete Seeger: The Storm King' took home the prize for Distinguished Achievement in Production. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Two scholarships were granted at the $10,000 level, and 51 at the $3,500 level for current bookstore employees or owners and their dependents, or formers Borders Group employees and dependents. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
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Pushkin Press has signed two prize-winning novels by German writers. Publisher Adam Freudenheim... Continue reading at The Bookseller
[ The Bookseller | 2014-05-23 00:00:00 UTC ]
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Jo Thomas has won The Romantic Novelists' Association’s (RNA) Joan Hessayon Award for... Continue reading at The Bookseller
[ The Bookseller | 2014-05-22 00:00:00 UTC ]
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Former tennis player Jimmy Connors, publicists Karen Geary and Rebecca Mundy, and retailer... Continue reading at The Bookseller
[ The Bookseller | 2014-05-21 00:00:00 UTC ]
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Random House Children’s Publishing (RHCP) is launching an anti-bullying campaign for... Continue reading at The Bookseller
[ The Bookseller | 2014-05-19 00:00:00 UTC ]
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"Watson & Holmes" #6, by Brandon Easton and N. Steven Harris took top honors at the 2014 Glyph Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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Crowdfunding, and Kickstarter in particular, continue to make inroads in book publishing, providing financing for everything from one-off projects to support for entire lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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