According to most industry analysts, 2017 will be the first year that brand advertisers and marketers in the U.S. will spend more money on digital advertising than on television advertising. This goes hand in hand with the assumption -- held by many until recently -- that digital marketing is more efficient and ultimately more verifiable than traditional media.However, in the first two months of 2017, several leading marketers have publicly called for digital publishers to be more accountable for the ads they are delivering and the audiences they are selling against. Specifically, there has been a call for publishers to implement safeguards, independent verification and a minimum standard for viewability. There has also been a call for independent verification, so that publishers are not "grading their own homework." Finally, and most importantly, there has been a call to show value to advertisers across platforms, rather than attributing all of the value of an ad to the final click.Several of the largest digital publishers have responded by agreeing to Media Rating Council audits of their self-generated published metrics. But the resulting back and forth between publishers and advertisers is headed in the wrong direction for four key reasons. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-22 00:00:00 UTC ]
News tagged with:
#traditional media
#wrong direction
#key reasons
In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-08-11 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media briefing
#media companies
#digital media
How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this | News stories tagged with:
#media companies
#nielsen
Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
More news stories like this | News stories tagged with:
#digital advertising
#rupert murdoch
#news corporation
#majority stake
#book publisher
#news corp
A linear city in the desert is a provocative vision of the city of the future—but it’s been tried before. Saudi Arabia’s proposal for a 105-mile-long building called the Line has all the stuff of a science fiction paperback. The stark desert setting. The kingdom in control of vast amounts of one... Continue reading at Fast Company
[ Fast Company | 2022-08-04 04:30:19 UTC ]
More news stories like this | News stories tagged with:
#saudi arabia
#long history
#science fiction
The children’s book characters had a makeover and now TikTok users really want to know which one they are. Alyx Gorman explains it to Josh TaylorSo Alyx, I’ve seen lots of Little Miss memes all over the elderly internet (Instagram and Facebook), but apparently they’ve now morphed into quizzes... Continue reading at The Guardian
[ The Guardian | 2022-08-03 06:11:48 UTC ]
More news stories like this | News stories tagged with:
#tiktok users
#book characters
#mr men
#children’s book
In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The post Media Briefing: A snapshot of the digital media economy at the start of... Continue reading at Digiday
[ Digiday | 2022-07-28 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media briefing
#digital media
International Literature Festival Berlin's day of Ukrainian readings is scheduled for August 7, the festival's opening date. The post International Literature Festival Berlin Calls for a Day of Ukrainian Readings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-27 18:08:34 UTC ]
More news stories like this | News stories tagged with:
#literature festival
The Heterodoxy club of the early 1900s was made up of mostly college-educated women who debated radical ideas and lived radical lives. Continue reading at The Washington Post
[ The Washington Post | 2022-07-08 12:00:27 UTC ]
More news stories like this | News stories tagged with:
#modern feminism
#early 1900s
Germany's Börsenverein and Frankfurter Buchmesse 'condemn Erdogan's swap deal,' calling on Sweden and Finland 'to stand their ground.' The post Frankfurter Buchmesse and the Börsenverein Join Calls to Protect Ragıp Zarakolu and Other Exiles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-07 18:59:15 UTC ]
More news stories like this | News stories tagged with:
#frankfurter buchmesse
Updated volumes of Spider-Man, Black Panther, Captain America and Hulk bring welcome new relevance, but there’s something missing. Continue reading at The Washington Post
[ The Washington Post | 2022-07-06 16:00:23 UTC ]
More news stories like this | News stories tagged with:
#marvel superheroes
#dc comics
#black panther
#captain america
For founder and owner Jazzi McGilbert, the concept bookshop and creative space is a physical offering for Black people in L.A. to be themselves. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-06-17 19:58:19 UTC ]
More news stories like this | News stories tagged with:
#black people
#bookshop
The digital comics service has been reborn under "mission-driven" upstart LibraryPass. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
More news stories like this |
Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-06 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
#digital media
Seven Seas Entertainment has alerted the National Labor Relations Board that it has chosen to hold an election among its employees to decide whether the staff will unionize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-31 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#union election
#seas entertainment
Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce--between 85 to 90 people--as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36... Continue reading at AdWeek
[ AdWeek | 2022-05-21 00:26:05 UTC ]
More news stories like this | News stories tagged with:
#told staff
#media company
#publishers including
Delays and indifference made her battle with cancer even more stressful, Theresa Brown writes. Continue reading at The Washington Post
[ The Washington Post | 2022-05-13 12:00:23 UTC ]
More news stories like this | News stories tagged with:
#health care
Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian
[ The Guardian | 2022-05-06 10:11:30 UTC ]
More news stories like this | News stories tagged with:
#digital media
The new study from France's publishers indicates that French audiobook fans are moving from CDs and tape to digital audio. The post France’s ‘Digital Barometer’: 27 Percent Trying Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-05 01:45:20 UTC ]
More news stories like this | News stories tagged with:
#post france
#audiobooks appeared
#digital audio
#audiobook
Oleksander Afonin presents 'Books from Ukraine,' asking the world book publishing industry to support Ukrainian publishers. The post Ukraine: A Call to Buy Rights to Support Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-22 14:28:23 UTC ]
More news stories like this | News stories tagged with:
#post ukraine
#support publishers
#world book
In “Left on Tenth,” the veteran author looks back on a series of life-altering events, including a whirlwind romance at the age of 72. Continue reading at The New York Times
[ The New York Times | 2022-04-12 09:00:01 UTC ]
More news stories like this | News stories tagged with:
#delia ephron
#memoir