According to most industry analysts, 2017 will be the first year that brand advertisers and marketers in the U.S. will spend more money on digital advertising than on television advertising. This goes hand in hand with the assumption -- held by many until recently -- that digital marketing is more efficient and ultimately more verifiable than traditional media.However, in the first two months of 2017, several leading marketers have publicly called for digital publishers to be more accountable for the ads they are delivering and the audiences they are selling against. Specifically, there has been a call for publishers to implement safeguards, independent verification and a minimum standard for viewability. There has also been a call for independent verification, so that publishers are not "grading their own homework." Finally, and most importantly, there has been a call to show value to advertisers across platforms, rather than attributing all of the value of an ad to the final click.Several of the largest digital publishers have responded by agreeing to Media Rating Council audits of their self-generated published metrics. But the resulting back and forth between publishers and advertisers is headed in the wrong direction for four key reasons. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-22 00:00:00 UTC ]
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Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
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Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
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OverDrive officials said 129 library systems hit the milestone with the Los Angeles Public Library becoming its first library system to surpass 10 million digital circulations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
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The 2022 figures suggest that demand for digital resources in libraries continues to be robust even as the rate of growth slows from pandemic levels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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BMW is once again ready to give the world a glimpse of the futuristic tech it has in the works as p[art of its i Vision concept vehicle program. Following 2017's iVision Dynamics, 2018's iNext SAV, and last year's iVision Circular, the German automaker revealed at CES 2023 on Thursday the i... Continue reading at Engadget
[ Engadget | 2023-01-05 04:15:55 UTC ]
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Don’t miss these short stories featuring firefighting drones, lab-grown mammals, long-buried fan fiction, and much more. Continue reading at Slate
[ Slate | 2022-12-30 10:50:00 UTC ]
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A 19% increase in Scholastic's children's book publishing and distribution segment drove total sales up 12% in the second quarter, while operating income rose 20%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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Chances are good you know someone who has subscription fatigue from the many digital services that have become essential in our lives. Or maybe you have a loved one getting a new game console or some other exciting new hardware. In either case, we’ve pulled together a number of digital gifts and... Continue reading at Engadget
[ Engadget | 2022-12-14 14:18:30 UTC ]
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Produced between 1930 and 1973, Cambridge University Press' Christmas gift books were testaments to the company's capabilities. The post Digitizing Its ‘Christmas Books’: Cambridge University Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-12 17:32:06 UTC ]
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"Little Fires Everywhere" author Celeste Ng brings her new bestseller, "Our Missing Hearts," to the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-12-08 22:36:02 UTC ]
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Senator Ed Markey of Massachusetts is calling on Congress to pass new legislation to rein in tech companies after Twitter boss Elon Musk ignored an information request. “Elon Musk could respond to my tweets but failed to respond to my letter by yesterday’s deadline and answer basic questions... Continue reading at Engadget
[ Engadget | 2022-11-28 12:15:18 UTC ]
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Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age
[ Advertising Age | 2022-11-04 13:00:00 UTC ]
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The Big Five publishers have a history of both publishing and distributing books by people who not only hold abhorrent beliefs, but who wield those beliefs to destroy the rights of people across the world—so it’s no surprise that Sentinel, the conservative Penguin Random House imprint, is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-25 14:43:59 UTC ]
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It was announced yesterday that Josh Hawley, the senator from Missouri who will always be remembered for fleeing the very crowd he’d recently egged on with a fist, has written a book called Manhood.* The book, to be published by Regnery, purports to call on “American men to stand up and embrace... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-09 14:22:03 UTC ]
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Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring. Continue reading at Digiday
[ Digiday | 2022-09-08 04:01:00 UTC ]
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A New Jersey man named Bob Jablonski has finally returned Hitler to the local library. No, this is not The Onion. Bob Jablonski checked out the 1936 biography of Adolph Hitler in 1947, for a school book report, and presumably kept it all these years just to make sure the Allies had truly won... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-02 14:55:57 UTC ]
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In “Marple,” contemporary writers such as Val McDermid, Elly Griffith, Lucy Foley and Ruth Ware contribute new stories starring St. Mary Mead’s favorite resident Continue reading at The Washington Post
[ The Washington Post | 2022-09-01 12:00:31 UTC ]
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Medieval mishaps and smarmy suitors are afoot in the upcoming film adaptation of 'Catherine Called Birdy,' based on the 1994 Newbery Honor-winning novel by Karen Cushman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-25 04:00:00 UTC ]
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Literary world riven by conflict as trade union is accused of inappropriately taking sides in culture warIt is a literary row that threatens to consume the very organisation set up to protect authors’ rights. And, in spite of the involvement of three prominent names in children’s books, it has... Continue reading at The Guardian
[ The Guardian | 2022-08-21 09:00:05 UTC ]
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As Salman Rushdie struggles with his injuries, the world publishing industry demands protection for the freedom to publish. The post Rushdie Attack: IPA Calls for ‘Redoubling Our Commitment’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-15 14:59:48 UTC ]
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