CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
News tagged with: #inventory management #members looked #effective ways #capture sales #stores online

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The Bookseller distributed at Beijing International Book Fair

The Bookseller is to distribute an English and Chinese version of The Bookseller Daily at the Beijing International Book Fair in 2016. Continue reading at The Bookseller

[ The Bookseller | 2016-07-06 00:00:00 UTC ]
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Traders Magazine Acquired by Markets Media

Fate of print edition unknown as Markets Media undergoes digital redesign. The post Traders Magazine Acquired by Markets Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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Trade to discuss implications of Brexit

The Bookseller is to hold a Brexit Breakfast in association with Harbottle & Lewis next Monday (11th July) from 9am. Continue reading at The Bookseller

[ The Bookseller | 2016-07-06 00:00:00 UTC ]
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Hong Kong refuses to return bookseller Lam Wing Kee to China

Officials in Hong Kong say they will not send back a bookseller who jumped bail in mainland China, where he was detained over books mocking Chinese leaders. Continue reading at BBC News

[ BBC News | 2016-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mainland china #hong kong


Seven Ways Facebook's Big Algorithm Change Will Affect Marketers And Publishers

The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company

[ Fast Company | 2016-07-01 00:00:00 UTC ]
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Taiwan’s Culture Minister Pledges New Support for Publishing, Bookselling

Challenges to the industry in Taiwan are debated, from educational shortcomings to 'poor adaptation to the digital era among Taiwanese publishers and bookstores.' The post Taiwan’s Culture Minister Pledges New Support for Publishing, Bookselling appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-01 00:00:00 UTC ]
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7 Intriguing Digital Marketing Stats From the Past Week

From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted... Continue reading at AdWeek

[ AdWeek | 2016-07-01 00:00:00 UTC ]
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S&S Children's wins BMS 'best marketing team' of year

Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading at The Bookseller

[ The Bookseller | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing team #marketing campaigns #ss children #pan macmillan #prh children #publicity conference #special award


Insights into the German Rights and Licensing Market

The German book market, a powerhouse of translation, is selling an increasing number of rights abroad—with a lot of growth coming from China—but is more cautious about buying rights. The post Insights into the German Rights and Licensing Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-30 00:00:00 UTC ]
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Key Statistics on the 2015 German Book Market

The latest book sales data from the German book market shows that readers are gravitating toward nonfiction instead of fiction and buying more books online than before. The post Key Statistics on the 2015 German Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-29 00:00:00 UTC ]
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Waterstones: booksellers need to 'inspire customers' following Brexit

Waterstones’ commercial manager has urged staff to "be there" for readers, to “put service first” and “truly engage with customers” in response to the EU Referendum result because what booksellers do "really, really matters".  Continue reading at The Bookseller

[ The Bookseller | 2016-06-29 00:00:00 UTC ]
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Benton appointed Orion group marketing director

Sarah Benton, currently marketing director for HarperFiction, is joining Orion Publishing Group as group marketing director in September. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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CI 4: Children's Bookselling Industry 'Only Connects' in Orlando

Despite the recent tragic events that took place days before the start of Children's Institute 4 at the Wyndham Orlando, the conference started off on a high note. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-22 00:00:00 UTC ]
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At War with the Self: Steve Antinoff Discusses the Zen Quest

A lifelong student of Zen describes the challenges of studying Buddhism in Japan—a 15-year experience enriched by the memorable people he encountered. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-20 00:00:00 UTC ]
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U.S. Publishing Groups Back Hong Kong Bookseller

In a statement, America’s booksellers, publishers, and librarians expressed admiration for Lam Wing-kee and his defense of the right of the Chinese people to read the books they want. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-20 00:00:00 UTC ]
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Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos

For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek

[ AdWeek | 2016-06-20 00:00:00 UTC ]
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What happened to Hong Kong's 'missing' booksellers? One defies China and speaks out

After nearly eight months in solitary confinement, one of five Hong Kong booksellers who vanished after their detention in mainland China gave a detailed account Thursday of his ordeal, defying not only a gag order but also authorities’ demand that he remand himself to custody. Lam Wing Kee,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-06-17 00:00:00 UTC ]
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Indie Booksellers Tweak Business Models to Make Most of Hearty Print Sales

With the resurgence of print formats, indie booksellers are testing new business models, scouting new locations, and starting mini-chains. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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Booksellers call for more diverse kids books

Independent booksellers called for more diversity in children’s books at an Inclusive Minds event, because their customers are asking for a greater range of ethnic diversity and family types in titles. Continue reading at The Bookseller

[ The Bookseller | 2016-06-17 00:00:00 UTC ]
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FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian

[ The Guardian | 2016-06-16 00:00:00 UTC ]
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