Buzzfeed's New Publisher Says Data Shows Emotional Content, Shareability Key to Viral Success

  Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like BuzzFeed, what we take publishing to mean is the entire technology platform. It's how we make information available to the public—all the tools that our editors and creative [workers] use to make content, how it appears on the site and how it is distributed on the Internet through social networks. What were you doing before? I ran growth and data at BuzzFeed, which means I was working within the technology team to increase our audience and manage the data. I'm bringing the knowledge that I have gained about how content moves on the Internet, the importance of data and how online video is consumed and shared on the Internet. I also used to be the CEO of Le Monde Interactif in Paris. I'm bringing my experience managing a large organization and thinking about how organization and strategy help shape and contribute to the success of a company. What content does well on BuzzFeed—besides cats? (Laughs) Basically content that stirs an emotion does well. It can range from a funny list about kids to an insightful commentary on current events to investigative stories about an injustice or a heartbreaking situation. It can be a list, it can be a long-form story, it can be an essay, but if a story... Continue reading at 'AdWeek'

[ AdWeek | 2015-01-06 00:00:00 UTC ]
News tagged with: #shed light #paid media #ve found #brand affinity #pop culture #buddhist nun

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Evans Publishing files Company Voluntary Arrangement

Written By: Lisa Campbell Publication Date: Tue, 03/05/2011 - 08:25 Educational publisher Evans Publishing has filed a Company Voluntary Arrangement (CVA) after saying the school and library market has faced an "extremely tough 18 months". The 103-year-old company, which trades under the name... Continue reading at The Bookseller

[ The Bookseller | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library market


Travel publishers look to children's sector for growth

Written By: Lisa Campbell Publication Date: Wed, 04/05/2011 - 09:10 Lonely Planet is launching a range of children's books called Not-for-Parents, and says that it sees children's publishing as a "good route" to grow the business. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel publishers


Small Publishers and Marketing Services

American Business Media’s annual meeting this year took a single theme approach, focusing on the opportunity for b-to-b publishers to offer marketing services. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #small publishers


Report: Variety on Block; Publisher says “Nonsense”

Variety was one of just four magazines kept by Reed Elsevier after it sold off more than 60 different properties over the last three years. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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App Roundup: More Publishers Develop For Droid

With the latest slew of magazine apps launched in the past few weeks comes promising news for publishers in the digital space: publications with an Apple app have seen enough success to try their luck in the Android market. Enter the Droid Apps Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android market #digital space #latest slew


Steidl awarded publishing award

Written By: Jenny Roper Publication Date: Thu, 28/04/2011 - 06:55 German publisher Gerhard Steidl has been awarded the inaugural outstanding contribution to publishing award at his year's Kraszna-Krausz Book Awards. Steidl received the prize last night (27th April). He still independently... Continue reading at The Bookseller

[ The Bookseller | 2011-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world rights #publishing award


Penguin to publish slow news title

Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 08:00 Viking has been scanning the local papers and choosing the most eyebrow-raising headlines—often for all the wrong reasons—in a tribute to the quirky world of slow news days. Whitstable Mum in Custard Shortage . . And... Continue reading at The Bookseller

[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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BEA 2011: It's Personal: A Show Overview

"The value of personal interaction still trumps all" is a firm belief of Steve Rosato, BEA show manager, who is all fired up for BEA 2011, the second under his command. And while the event's main focus is books and authors, technology and the digital revolution is also at the epicenter of this... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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Building a Business on Content Sales

The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #plan offers #heaviest users #subscription plan #paid content #content sales


Justine Southall appointed publisher of Marie Claire

Justine Southall, previously the publisher of NatMag's Cosmopolitan magazine, has been made publisher of IPC's women's glossy, Marie Claire. Continue reading at Media Week

[ Media Week | 2011-04-21 00:00:00 UTC ]
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News.me, the iPad News Aggregator Blessed By Big Publishers, Gets Ready To Launch [MediaMemo]

The 99-cents a week-service looks like the kind of thing that could drive the New York Times and the Associated Press batty. Instead, they've signed on for a piece of the action. Continue reading at AllThingsD

[ AllThingsD | 2011-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve signed #big publishers


Ogden Publishing To Integrate Fulfillment with E-mail Marketing

Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems’ fulfillment platform with the iPost iMM digital e-mail marketing technology is... Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
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The Advocate Chooses DTI's Cloud Publishing Platform to Future-Proof Operations

The Advocate, a Baton Rouge, Louisiana newspaper owned by the Manship family is managing its content publishing infrastructure with DTI ContentPublisher and DTI Cloud. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-04-15 00:00:00 UTC ]
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Social Traffic Worth Less to Publishers Than Search

There’s no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following individual reporters on Twitter. But it turns out that social media referrals may be worth less to... Continue reading at AdWeek

[ AdWeek | 2011-04-15 00:00:00 UTC ]
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London Book Fair: 'Back with a vengeance', say publishers

Written By: Bookseller Staff Publication Date: Fri, 15/04/2011 - 09:05 read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Content Marketing Institute Launches Strategy Consulting Services

The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Mehta hails publishing after lifetime award

Written By: Felicity Wood Publication Date: Wed, 13/04/2011 - 14:00 Sonny Mehta, editor-in-chief of Alfred A Knopf, has said publishing's editorial, marketing and publicity standards would guarantee the sector's relevance, as he was awarded the eighth LBF Lifetime Achievement Award in... Continue reading at The Bookseller

[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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Tynt Offers Tracking Tools for Publishers

A San Francisco-based company called Tynt is determined to allow publishers the opportunity to take full advantage of copy and paste user action. Already used by 600,000 publishers, the company released the Tynt’s Publisher Tools set in early February. The currently free suite of four tools... Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free suite #early february #company released #full advantage


Campaigners says publishers 'not interested' in library fight

Written By: Benedicte Page Publication Date: Wed, 13/04/2011 - 11:06 Library campaigner Tim Coates called on publishers to get involved in the fight to save public libraries, warning that the 500 currently threatened with closure will be followed by many more without action to protect the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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PA backs publisher admission over piracy costs

Written By: Philip Jones and Graeme Neill Publication Date: Tue, 12/04/2011 - 09:15 Publishers are having to spend more money to keep up with the pace of piracy, the chief executive of the PA has said, as robust debates over piracy affecting royalty rates dominated the first day of London Book... Continue reading at The Bookseller

[ The Bookseller | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital conference #david shelley #richard mollet #philip jones #fighting piracy