Buzzfeed's New Publisher Says Data Shows Emotional Content, Shareability Key to Viral Success

  Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like BuzzFeed, what we take publishing to mean is the entire technology platform. It's how we make information available to the public—all the tools that our editors and creative [workers] use to make content, how it appears on the site and how it is distributed on the Internet through social networks. What were you doing before? I ran growth and data at BuzzFeed, which means I was working within the technology team to increase our audience and manage the data. I'm bringing the knowledge that I have gained about how content moves on the Internet, the importance of data and how online video is consumed and shared on the Internet. I also used to be the CEO of Le Monde Interactif in Paris. I'm bringing my experience managing a large organization and thinking about how organization and strategy help shape and contribute to the success of a company. What content does well on BuzzFeed—besides cats? (Laughs) Basically content that stirs an emotion does well. It can range from a funny list about kids to an insightful commentary on current events to investigative stories about an injustice or a heartbreaking situation. It can be a list, it can be a long-form story, it can be an essay, but if a story... Continue reading at 'AdWeek'

[ AdWeek | 2015-01-06 00:00:00 UTC ]
News tagged with: #shed light #paid media #ve found #brand affinity #pop culture #buddhist nun

Other news stories related to: "Buzzfeed's New Publisher Says Data Shows Emotional Content, Shareability Key to Viral Success"


More agents to explore publishing models

Written By: Charlotte Williams Publication Date: Fri, 13/05/2011 - 08:38 Literary agents Curtis Brown and Blake Friedman have said they are planning to follow Ed Victor's move into publishing, after he announced an ebook and print-on-demand venture earlier this week. Curtis Brown m.d. Jonathan... Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
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Publishers battle for Townshend and Walliams books

Written By: Graeme Neill Publication Date: Fri, 13/05/2011 - 08:30 The Who guitarist Pete Townshend and "Little Britain" star David Walliams are the latest figures to have memoirs put in front of publishers, as the trade shows no sign of losing its appetite for celebrity autobiographies. Ed... Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
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Publishers should use authors to help fight piracy

Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 09:31 Publishers should not overspend in the fight against piracy, and should use their authors to present a "human face" in the battle for hearts and minds, a panel discussion at the World e-Reading Congress declared. The industry... Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Publishers could follow Random's agency move

Written By: Charlotte Williams Publication Date: Thu, 12/05/2011 - 15:34 Random House UK's switch to the agency model this week could lead other publishers to follow suit, despite the Office of Fair Trading investigating ebook pricing. The publisher's switch on Tuesday meant it has around... Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Publishers losing the battle against Angry Birds

Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 15:36 Publishers need to diversify and compete head-on with other media in order to deflect the 'one-screen' effect of tablet devices, a panel discussion at the World e-Reading Congress declared. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Three French publishers file new lawsuit against Google

Written By: Barbara Casassus Publication Date: Wed, 11/05/2011 - 08:11 French publishers Albin Michel, Flammarion and Gallimard are suing Google for having scanned 9,797 books without prior permission for its Google Book Search programme, a publishing source told The Bookseller. Lawyers for... Continue reading at The Bookseller

[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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Publishers must change "radically' in digital age - Johnson

Written By: Bookseller Staff Publication Date: Wed, 11/05/2011 - 10:46 Publishers selling direct to readers, printers folding and more agents becoming publishers are some of the implications of digital, claims former Borders chairman Luke Johnson. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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Ed Victor sets up publishing imprint

Written By: Charlotte Williams Publication Date: Tue, 10/05/2011 - 12:22 The Ed Victor Literary Agency, one of the most powerful agencies in London, has launched its own ebook and print on demand venture, focusing initially on putting back into circulation out of print books or those on which... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Think short-term to stay ahead of digital change, publishers told

Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 16:07 Publishers should avoid locking themselves into any long term strategy, technology or partnerships in their digital publishing because they cannot accurately predict the next two years' developments, today's World eReading... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Fourth Estate acquires title by key Egyptian protestor

Written By: Graeme Neill Publication Date: Mon, 09/05/2011 - 15:25 Fourth Estate has bought a book by a former Google executive credited with being among those who helped mobilise the revolutionary Egyptian protests by using social media. Publishing director Jenny Heller and Press Books m.d.... Continue reading at The Bookseller

[ The Bookseller | 2011-05-09 00:00:00 UTC ]
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Demand Media Sees Q1 Growth, Ups Content Standards

Demand Media released financial results for the first quarter of 2011 Thursday; the company saw gains in revenue and losses from operations in comparison to the same quarter last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-09 00:00:00 UTC ]
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Publishers Make a Plan: A ‘One Stop’ Book Site

In starting Bookish.com, Simon & Schuster, Penguin Group USA and Hachette Book Group hope to provide one-stop shopping for books and information about authors. Continue reading at The New York Times

[ The New York Times | 2011-05-07 00:00:00 UTC ]
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Heinemann to publish Godfather prequel

Written By: Charlotte Williams Publication Date: Fri, 06/05/2011 - 16:25 William Heinemann is to publish a prequel to Mario Puzo's The Godfather series, written by author Ed Falco and based on an unproduced screenplay by Puzo. Publisher Jason Arthur bought UK and Commonwealth rights (excluding... Continue reading at The Bookseller

[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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Harland Simon to Upgrade the Goss HT70 press controls at Turkish Newspaper Publisher

The Turkish newspaper publisher Turkuvaz Medya Group whose titles include the daily Sabah are now benefiting from an upgrade to their Harland Simon press control systems. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-05-06 00:00:00 UTC ]
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Book Publishers, AOL To Launch New Book Recommendation Site [MediaMemo]

Three big publishers and AOL are set to launch Bookish, a "new digital platform for readers". Hachette Book Group, Penguin Group, and CBS' Simon & Schuster are backing the new site, which is supposed to launch this summer; AOL will promote the property and handle ad sales. A press release... Continue reading at AllThingsD

[ AllThingsD | 2011-05-06 00:00:00 UTC ]
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Paul Jowdy Named Vice President, Publisher of Every Day With Rachael Ray

Paul Jowdy, formerly vice president and publisher at Conde Nast’s Details and Details.com, is now vice president and publisher of Every Day with Rachael Ray. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-06 00:00:00 UTC ]
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Publishers "have nothing to fear from Hargreaves" - Vaizey

Written By: Charlotte Williams Publication Date: Thu, 05/05/2011 - 09:35 Culture minister Ed Vaizey has suggested the results of the Hargreaves intellectual property review should not be feared by publishers, giving the earliest indication that the review takes into account industry concerns.... Continue reading at The Bookseller

[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Amazon to Publish New Line of Romances [Voices]

Amazon.com Inc. is expanding its fast-growing publishing business with a new line of romance books, its latest quest for original content to distinguish its print and digital bookselling services. Continue reading at AllThingsD

[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Notting Hill Editions to revive essay publishing

Written By: Benedicte Page Publication Date: Thu, 05/05/2011 - 15:22 New imprint Notting Hill Editions launches today (5th May), with the aim of revitalising essay publishing. Essays by George Perec, Roland Barthes, Lavinia Greenlaw and Jonathan Keates, accompanied by introductions by the... Continue reading at The Bookseller

[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Starling to join Octopus Publishing Group

Publication Date: Wed, 04/05/2011 - 09:00 Alison Starling is to join Octopus Publishing Group as publisher. Starling was publishing director at Ryland, Peters & Small for 12 years, commissioning titles such as The Hummingbird Bakery Cookbook. She joins OPG on 9th May and will commission... Continue reading at The Bookseller

[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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