BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated sponsored content with a "presented by" tag and placed it on a light yellow background, similar to how Google used to promote its ads. However, the pale color was difficult to distinguish on BuzzFeed, especially on mobile screens. The move is in line with social networks like Facebook and Instagram, which designate sponsored content with less pomp and circumstance than publishers such as The New York Times. Branded articles on the Grey Lady are surrounded in blue and have bold disclaimers everywhere, from the URL to the kicker at the bottom of the page, proclaiming that editorial no part in creating the materials. Meanwhile, Facebook puts "sponsored" directly under an advertiser's name, and Instagram stamps an arrow logo with the "sponsored" label across from the brand name. Twitter shows that a tweet was paid for with a yellow box and an arrow, followed by the word "promoted." Marketers tend to be wary of content boldly designated as non-editoral, but as long as the content is high quality, most readers don't care, said MEC's managing partner of digital content marketing Gian LaVecchia. Brands should not be afraid of having their content highlighted as promoted, as long as it's... Continue reading at 'AdWeek'
[ AdWeek | 2014-05-31 00:00:00 UTC ]
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Richard Mollet, chief executive of The Publishers Association, has welcomed the "clarity... Continue reading at The Bookseller
[ The Bookseller | 2013-06-14 00:00:00 UTC ]
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A publishing grant from South Korea's Literature Translation Institute will help UK's b small publishing promote the children's book "Creative Hand Art." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-12 00:00:00 UTC ]
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Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Seven debut authors feature on the 10-strong list of summer Richard and Judy Book Club reads at W... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Graham Money [pictured], general manager of Hachette-owned distributor Bookpoint, is to retire in... Continue reading at The Bookseller
[ The Bookseller | 2013-05-03 00:00:00 UTC ]
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Barnes & Noble is adding the Google Play store to HD versions of its Nook tablet, in a bid to counter slowing sales of its devices.Nook HD and Nook HD+ customers will be able to access over 700,000 Android apps and games, millions of songs and more, besides the Chrome browser, Gmail,... Continue reading at PC World
[ PC World | 2013-05-03 00:00:00 UTC ]
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By James Sturdivant B ack in March, my Publishing Business Group colleagues and I paid a visit to the Brown Printing Company plant near Allentown, Pa. According to their website, Brown prints over 180 consumer... Continue reading at Publishing Executive
[ Publishing Executive | 2013-05-02 00:00:00 UTC ]
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Rufoof, an startup in Dubai, aims to make Arabic digital content more widely available by solving ebook formatting issues and providing an app-based ebook platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
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Author Raja Shehadeh is in the running to win the Orwell Prize for a second time, with Random... Continue reading at The Bookseller
[ The Bookseller | 2013-04-18 00:00:00 UTC ]
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Hachette Children’s Books has promoted senior rights manager Nirmal Sandhu to the position... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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Amazon is raising prices on its 20p ebooks after Sony ended the 20p promotion on its own eReader... Continue reading at The Bookseller
[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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Kobo has announced a promotion for Michael Tamblyn, who will take on the role of chief content... Continue reading at The Bookseller
[ The Bookseller | 2013-02-12 00:00:00 UTC ]
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David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by... Continue reading at Engadget
[ Engadget | 2013-02-12 00:00:00 UTC ]
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Angry Robot has promoted Lee Harris to the position of senior editor, with immediate effect.... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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Just as the TV industry has developed to directly monetise content through interactive services, product placement and sponsored programmes, online publishers need to explore innovations that use more than just the space around the content, says Vibrant Media's Fiona Salmon. Continue reading at Media Week
[ Media Week | 2013-02-06 00:00:00 UTC ]
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A British magazine distributed by a joint venture of Conde Nast and Hearst Corporation and aimed at primary school children has been featuring images of adult-rated video games. Continue reading at Stuff
[ Stuff | 2013-01-30 00:00:00 UTC ]
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Fresh from apparently wrangling online content fees from Google last month, Belgian newspaper websites will, in 2013, launch an industry-wide platform to take back their readers. Major Flemish- and French-language newspaper publishers, magazine publ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
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Newspapers’ books coverage is even less profitable than newspapers overall, and many book review sections are shrinking or disappearing completely. In an attempt to subsidize such coverage, the Guardian has partnered with the Amazon-owned d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-12-19 00:00:00 UTC ]
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