Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new business models, hoping to save their print foundations from becoming quaint archives of a bygone era. And yet, even in 2019, a diverse set of both new and traditional publishers continue to invest in the medium despite its inherent financial challenges, begging obvious questions about how, specifically, a new media brand stands to benefit from producing an expensive print magazine at a time when the barriers to entry in digital media are seemingly nonexistent. "Our print products establish our reputation," offered Richard Eichler, CEO of longtime oil and gas industry publisher Hart Energy on a panel Thursday morning at the MediaGrowth Summit, an annual conference for B2B media executives. "It's expensive, but it works." We wanted answers from some new entrants to the magazine game, so we spoke with the braintrust behind three recently launched media brands—one by a non-media company, one by an independent entrepreneur, and one by an established publishing company—to learn more about why incorporating a print edition into the mix was a necessary first step. Callaway Golf pivots to print An especially popular approach among hip startups like Airbnb, Bumble and Casper, recent years have seen a marked increase in non-traditional media... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
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At least two of the big six publishers in the US are refusing to renew contracts with Amazon.com... Continue reading at The Bookseller
[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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The US accuses Apple and Hachette, HarperCollins, Macmillan, Simon and Schuster and Penguin of colluding over the prices of ebooks they sell. This lawsuit is over the firms' move to the agency model where publishers rather than sellers set price ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
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#e-book prices
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In December 2010 I asked: "Is someone fixing ebook prices?" Google's digital bookstore opened for business, and I started comparing prices only to find them fairly consistent across all retailers. I expected to see huge variances, not pricing consistency, which shouldn't be in a competitive... Continue reading at Betanews
[ Betanews | 2012-04-11 00:00:00 UTC ]
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Hearst Magazines UK has launched a quarterly magazine called Good Ideas, aimed at 35- to 50-year-old women. Continue reading at Media Week
[ Media Week | 2012-04-11 00:00:00 UTC ]
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WASHINGTON -- Antitrust officials are expected to announce Wednesday that they are filing suit against Apple Inc. and five major book publishers for allegedly colluding to fix the price of ebooks. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-11 00:00:00 UTC ]
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#announce wednesday
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E-book price fixing will cost consumers more than US$200 million this year, and U.S. antitrust authorities should take action against Apple and a group of... Continue reading at PC World
[ PC World | 2012-04-10 00:00:00 UTC ]
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#$200 million
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With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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Publishing companies typically incorporate publishing and marketing departments into their business models. February Partners, however, is doing things a little differently: the Manhattan boutique book publicity and marketing firm founded in the fall of 2010 by two industry veterans has just... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-06 00:00:00 UTC ]
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#publishing division
#marketing departments
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A New York court recently sided with the Wall Street Journal’s decision to change its terms of service for subscribers, a surprising decision indicating that digital publishers may have more legal leeway than previously imagined. WSJ decide ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-05 00:00:00 UTC ]
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The Justice Department is nearing a settlement with publishers over allegations of ebook pricing, but finalizing the deal is proving problematic as Apple and two publishers are balking at the terms of the deal. Amazon will be permitted to once again discount ebooks to its customers as a result.... Continue reading at Betanews
[ Betanews | 2012-04-05 00:00:00 UTC ]
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The American Society of Magazine Editors (ASME) today announced the finalists for the 2012 National Magazine Awards, known familiarly as the Ellies. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-04 00:00:00 UTC ]
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#american society
More tablet experimentation from publishers, this time via reading apps Pulse and Zite. Zite, which already offered readers excerpts from Bonnier's Popular Science magazine, will now be doing that with 20 other Bonnier titles. And Pulse will be bring content from 8 publishers, including Venture... Continue reading at AllThingsD
[ AllThingsD | 2012-04-04 00:00:00 UTC ]
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#huffington post
Last April Fools' Day, publishers from Time Inc. to the Washington Post Company sent fast-growing startup Zite an aggressive cease-and-desist letter. The publishers weren't joking, accusing Zite's app, a personalized news reader for the iPad and iPhone, of copyright infringement and calling it... Continue reading at Fast Company
[ Fast Company | 2012-04-04 00:00:00 UTC ]
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With the amount of digital content expected to overtake the written editorial work carried out by customer publishers, plus a move towards redefining the sector as content marketing, Mike Fletcher investigates a sector that's keeping up with modern media times. Continue reading at Media Week
[ Media Week | 2012-04-04 00:00:00 UTC ]
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#sector analysis
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and Matthew Flamm - The magazine industry saw slightly fewer launches in the first quarter of 2012, compared to a year ago, but—on the positive side—there were many fewer closures, according to a survey released Monday by MediaFinder, the online database of U.S. and Canadian publications. Not... Continue reading at Crains New York
[ Crains New York | 2012-04-03 00:00:00 UTC ]
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#printing costs
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#bloomsbury publishing
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#educational resources
Publishers have made a flurry of "major" acquisitions and additions to their schedules... Continue reading at The Bookseller
[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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John Locke found fame as the first self-published author to sell one million Kindle ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
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#self-published author
Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at PC World
[ PC World | 2012-03-30 00:00:00 UTC ]
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#monetize content
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Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after its first live digital streaming of a cover shoot via Twitter. Continue reading at Media Week
[ Media Week | 2012-03-30 00:00:00 UTC ]
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#magazine subscriptions
Imagine a newspaper that is printed on broadsheet from Tuesday through Sunday but switched to tabloid for the Monday edition. Then imagine a paper that was published seven days a week for 126 years but then had to scrap Mondays due to hard times & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-29 00:00:00 UTC ]
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#hard times