BtoB Magazine Becomes Part of Ad Age

BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
News tagged with: #print product #sister publication #advertising age #print advertising

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Chevy Parts and Truck Tires Dominate the Best Recalled Ads in Auto Mags

Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent waves #american consumer #magazines perform #metrics show #readers surveyed


Where are they now? Revisiting Ad Age's first 40-under-40 list

The year 2006 was full of momentous occasions. The U.S. population cracked the 300 million mark, Walt Disney bought Pixar and a fledgling Facebook opened its registration to anyone over 13 with an email address. It wasn't a banner year for Pluto, which got downgraded from a full-fledged planet... Continue reading at Advertising Age

[ Advertising Age | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #act fast #good times #dwarf planet #email address


In the age of Trump, ignore women's magazines at your own peril

No one can predict with certainty the direction of women's magazines, which have struggled to maintain print circulation as newsstand sales continue to fall. But if you're placing bets on a strategy that might help them flourish, look no further than Samantha Barry, the 36-year-old woman who is... Continue reading at Advertising Age

[ Advertising Age | 2018-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meet readers #digital platforms #reproductive rights #sexual harassment #marie claire #supreme court #white house


“Good Girls” Ads Draw Attention Across Three Different Magazines

It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment weekly #recent waves #metrics show #top positions


Joanna Coles on Magazines, Her New Book and the Digital Age

Hearst Magazine's chief content officer sits down with Folio: for a one-of-a-kind interview. The post Joanna Coles on Magazines, Her New Book and the Digital Age appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazine #digital age #joanna coles


Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek

[ AdWeek | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #golden age #great minds #books written


Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines

Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
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Red Cars and Tough Tires Drive the Most Recalled Ads in Automotive Magazines

Off-roading tires and banned racing cars resonate the most with automotive readers. The post Red Cars and Tough Tires Drive the Most Recalled Ads in Automotive Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-07 00:00:00 UTC ]
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Ad Lib Podcast: Pop-Up Magazine's Chas Edwards Takes the Written Word on The Road

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!What if you took a magazine and put it on stage? What you would get, if the magazine were any good, is Pop-Up Magazine, an evening of true stories... Continue reading at Advertising Age

[ Advertising Age | 2018-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #true stories #rss feed #google play #written word


Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines

Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazines appeared #post readers


Aging With Grace: AARP The Magazine Keeps It Vibrant

Bob Love, editor-in-chief of America's most widely circulated print magazine, on defying stereotypes and growing a 60-year-old brand. The post Aging With Grace: AARP The Magazine Keeps It Vibrant appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bob love


From the Heart of Texas, a New Digital Magazine Encourages Women to “Age Boldly”

In a post-More world, longtime magazine editor and freelance writer Jeannie Ralston looks to fill a void. The post From the Heart of Texas, a New Digital Magazine Encourages Women to “Age Boldly” appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-03 00:00:00 UTC ]
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I bought my first magazine aged six – and I’ve never looked back

Our pop culture columnist on a life reading glossies I think the first magazine I bought with my “own” money was an official Sindy doll magazine. Clearly my budding hipsterism is what attracted me to small-batch, locally grown produce over an overpriced foreign competitor, but that’s a column... Continue reading at The Guardian

[ The Guardian | 2017-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young women #upscale men #looked back


Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign

More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
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Ad Age Wake-Up Call: A PR Firm Gets Punished, While the Daily News Gets Sold

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age

[ Advertising Age | 2017-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cover price #digital-related news #daily roundup #good morning #daily news


Ad Age's 2017 Hispanic Fact Pack Is Out Now

Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad... Continue reading at Advertising Age

[ Advertising Age | 2017-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #demographic change #ad spending #includes data #print magazine


Ad Age Wake-Up Call: Disney Dumps Netflix and Other News to Know Today

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from... Continue reading at Advertising Age

[ Advertising Age | 2017-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content makers #direct relationships #pixar films #lose access


Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge

It's the first time the BBB's National Advertising Division has held a publisher responsible for the way native advertising is presented. The post Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-12 00:00:00 UTC ]
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Oz magazine co-founder Richard Neville dies aged 74

Richard Neville, the Australian author and co-founder of controversial 60s counterculture magazine Oz, has died in Byron Bay aged 74. Continue reading at BBC News

[ BBC News | 2016-09-05 00:00:00 UTC ]
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Ad Age's 2016 Hispanic Fact Pack Is Out Now

The U.S. Hispanic population of 56.6 millionaccounting for 17.6% of U.S. inhabitants and 11.3% of all purchasing poweris a particularly key demographic in this presidential election year, with about 27.3 million eligible Hispanic voters who are adult U.S. citizens. Spanish-language media giant... Continue reading at Advertising Age

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #demographic change #ad spending #includes data #key demographic #hispanic population