Bright and Aujla team up for #BookswithBreakfast campaign

Author and illustrator Rachel Bright and medical doctor and cookery writer Rupy Aujla are collaborating on a social media project, pairing healthy recipes and picture book recommendations.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-08-09 21:53:02 UTC ]

Other Publishing stories related to: 'Bright and Aujla team up for #BookswithBreakfast campaign'

Amina Youssef joins S&S Children's fiction team

Amina Youssef has been appointed commissioning editor at Simon & Schuster Children's fiction division, as the team announces new acquisition responsibilities as part of a larger growth plan.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 19:00:14 UTC ]
More news stories like this | News stories tagged with: #fiction team #fiction division

Support builds for Adeola’s illustrator credits campaign

​More than 500 authors and illustrators have signed a letter by illustrator Dapo Adeola asking the BBC and the wider media to credit illustrators.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 17:24:53 UTC ]
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S&S launches regional campaign for Thomas' Firewatching

Simon & Schuster is launching a billboard campaign in Sheffield to promote Russ Thomas' debut novel Firewatching.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 11:36:23 UTC ]
More news stories like this | News stories tagged with: #simon schuster

Jacaranda and Andersen Press team up for Black History month author event

Jacaranda Books and Andersen Press will join forces to host an author reading event with Kwame Alexander, as part of its Black History Month celebrations.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 07:18:24 UTC ]
More news stories like this | News stories tagged with: #jacaranda books #andersen press #join forces #kwame alexander

Pluto launches pre-order campaign supporting immigrant welfare body

Pluto has launched a pre-order campaign which helps raise funds for the Joint Council for the Welfare of Immigrants. It comes ahead of the publication of The Truth About Modern Slavery by Emily Kenway in January next year.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 00:21:20 UTC ]
More news stories like this | News stories tagged with: #pre-order campaign

Workman Launches Campaign to Support Indie Bookstores

Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #workman publishing #encourage readers #buy books #holiday season #shop local #independent bookstore

Rollout of Boxed Out Campaign Questioned at GLIBA Meeting

Great Lakes Independent Booksellers Association members raised concerns during its annual membership meeting about the strategy behind the rollout to the ABA's Boxed Out marketing campaign. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #booksellers association

How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon

In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek

[ AdWeek | 2020-10-19 20:06:41 UTC ]
More news stories like this | News stories tagged with: #retail giant #shop local #bookstore

ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #prime day #shop local

Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing

Cowell launches campaign to highlight children's authors and illustrators of colour

A campaign designed to help create visibility and generate book sales for emerging children's authors and illustrators of colour has been launched by BookTrust Represents and Waterstones children’s laureate Cressida Cowell. Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 01:01:07 UTC ]
More news stories like this | News stories tagged with: #booktrust represents #waterstones children

Puffin nets Mante's Dream Team girls' football series

Puffin has netted The Dream Team, a football-themed middle-grade series from Priscilla Mante, in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2020-09-24 00:18:30 UTC ]
More news stories like this | News stories tagged with: #dream team #puffin

Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen

Walliams teams up with Stower for monstrous new picture book

David Walliams has announced his “monstrously funny” next picture book for HarperCollins Children's Books, Little Monsters, with new illustrator Adam Stower. Continue reading at The Bookseller

[ The Bookseller | 2020-09-17 05:46:06 UTC ]
More news stories like this | News stories tagged with: #david walliams #harpercollins children #harpercollins #picture book

Mackesy illustrations to feature in PHE mental health campaign

Illustrations by Charlie Mackesy are to appear in a Public Health England video, as part of a campaign encouraging better mental health in young people, children and their parents.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-14 20:59:22 UTC ]
More news stories like this | News stories tagged with: #charlie mackesy #campaign encouraging #mental health

Walker and Kids in Museums team up for Where's Wally? Hallowe'en partnership

Walker Books has launched a Where's Wally? title as part of a Halloween event to be run in UK museums, in partnership with charity Kids in Museums.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-08 04:03:16 UTC ]
More news stories like this | News stories tagged with: #walker books

PA teams up with Northern Fiction Alliance for autumn workshop series

The Northern Fiction Alliance and Publishers Association have joined forces to launch a series of online workshops, designed to "upskill and inspire" small publishers this autumn.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-06 21:09:07 UTC ]
More news stories like this | News stories tagged with: #joined forces #small publishers #publishers association

US govt plans mega $250m ‘defeat despair’ Covid-19 campaign

Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states. Continue reading at Media Week

[ Media Week | 2020-09-02 14:20:09 UTC ]
More news stories like this | News stories tagged with: #including tv #digital media

Women Don't Owe You Pretty author launches instagram campaign

Author Florence Given is launching an instagram campaign, encouraging followers to pose with a copy of her debut feminist memoir, Women Don't Owe You Pretty (Cassell).  Continue reading at The Bookseller

[ The Bookseller | 2020-08-20 11:12:41 UTC ]
More news stories like this | News stories tagged with: #women don

Trapeze and Ordnance Survey team up for a treasure hunt

Trapeze and Ordnance Survey will publish their third puzzle book together, The Ordnance Survey Great British Treasure Hunt, in November.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-19 20:42:14 UTC ]
More news stories like this | News stories tagged with: #treasure hunt #puzzle book