The combined company still won't be the biggest digital publisher on the block. But it will be more well-rounded than most. The post ‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-12-15 05:01:00 UTC ]
BuzzFeed is taking matters into its own hands on Facebook, after the social network announced moves that could restrict publishers' ability to reach people there.The digital publisher, which has often relied on Facebook for its audience, was buying ads on Friday to bring readers into its own... Continue reading at Advertising Age
[ Advertising Age | 2018-01-13 00:00:00 UTC ]
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Durham, N.C.-based Carolina Wren Press is acquiring the trademarks and backlist of Winston-Salem-based publisher John F. Blair. The combined company will function as a non-profit publisher and will be renamed Blair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
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Mashable is exploring strategic options including the sale of all or part of the online media company, according to people with knowledge of the matter.Mashable, founded in 2005, may draw interest from buyers in Europe and the U.S., said one of the people, who asked not to be identified... Continue reading at Advertising Age
[ Advertising Age | 2017-08-16 00:00:00 UTC ]
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Denver advertising technology company Altitude Digital has merged with Genesis Media, a New York City-based maker of analytics software for online publishers. The combined company will be based in New York City under the Genesis Media name, but it will keep the former Altitude Digital office in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-08-11 00:00:00 UTC ]
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Some teams' marketers are already back on the training field in a bid to monetize an uptick in digital consumption they have so far struggled to understand. The post ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
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BuzzFeed, Vox Media, Attn, Mashable and Refinery29 are among the publishers getting paid by Facebook to make shows for its video tab. The post Facebook recruits its top publishers for exclusive shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-25 00:00:00 UTC ]
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Jim Bankoff turned Vox into a content juggernaut, a purpose-built digital media company; at PubTech Connect, he’ll discuss what it takes to build the media company of the future Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
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Comcast Corp.'s NBC Universal has made a second $200 million investment in BuzzFeed Inc., deepening ties between the two companies in online video and advertising.The latest funding will let NBC and BuzzFeed work more closely together on ad sales, like producing more short-form digital video for... Continue reading at Advertising Age
[ Advertising Age | 2016-11-22 00:00:00 UTC ]
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NBC Universal is nearing a deal to make a second $200 million investment in BuzzFeed, doubling its bet on the fast-growing digital publisher as the TV giant tries to reach younger audiences online, according to a person familiar with the matter.NBC's latest investment would value BuzzFeed at... Continue reading at Advertising Age
[ Advertising Age | 2016-10-22 00:00:00 UTC ]
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The recent departure of Arianna Huffington as editor-in-chief at The Huffington Post, the company she co-founded in 2005, left publishing even more bereft of female leaders than before.Then again, The Huffington Post already had a male CEO in place, just like Time Inc., The New York Times Co.,... Continue reading at Advertising Age
[ Advertising Age | 2016-09-27 00:00:00 UTC ]
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Is Facebook friend or foe? That was the question we put to attendees at the Digiday Publishing Summit that kicked off this week in Key Biscayne, Florida. Publishing execs from The Economist, Mic, Vox Media and others said while there are audience benefits to gain from the social network. But... Continue reading at Digiday
[ Digiday | 2016-09-20 00:00:00 UTC ]
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It's no longer a question of "if," it's a question of "when." Digital publishers like Vox Media, BuzzFeed, Thrillist Media Group, and Mashable are all moving closer to being on TV, even though it's taking a little longer than some media-watchers might have predicted.On Friday, "daily digital... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run... Continue reading at Digiday
[ Digiday | 2016-04-06 00:00:00 UTC ]
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Tribune Publishing decided to combine the editor and publisher roles at its major dailies, in a major break with publishing tradition. There's more collaboration than ever in publishing, but even the most forward-leaning digital media companies find a lot to like in the traditional editorial... Continue reading at Digiday
[ Digiday | 2016-03-04 00:00:00 UTC ]
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New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday
[ Digiday | 2016-02-16 00:00:00 UTC ]
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Obituary site Legacy.com suffers from online trolls like every other digital publisher. But reader engagement through guestbook comments is a core part of its offering, so it can't really shut them down. Instead, it's developed an elaborate screening process over the years that's part machine,... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
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A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online. The publisher IDG Communications ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-07 00:00:00 UTC ]
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Every digital publisher is finding it harder to make an advertising buck online. Of note is Legacy.com, which as the leading obituary site has shot life into its business by growing its focus on e-commerce around flowers and charity giving. Today, commerce brings in as much revenue as... Continue reading at Digiday
[ Digiday | 2015-09-24 00:00:00 UTC ]
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