Brands Thrive on Consistency. Retailers Need Something Else

Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new approach in The New York Times; experimentation encourages different shopping experiences... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-07 19:31:31 UTC ]
News tagged with: #idiosyncratic approach #brands thrive #store designs #experimentation encourages #shopping experiences #barnes

Other Publishing stories related to: 'Brands Thrive on Consistency. Retailers Need Something Else'


Big children's brands push up 2012 sales

The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big children #brands push


Retail sales grow in run-up to Christmas

UK retail sales grew by 1.5% in the run-up to Christmas and online retail saw a boost of 17.8%,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retail


How Any Brand Can Become a Publisher

If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek

[ AdWeek | 2012-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #luxury hotel #human touch #financial services


Top retail m.d. urges government to tackle 'Amazon problem'

A leading retail m.d. has said the government must "address the Amazon problem" in... Continue reading at The Bookseller

[ The Bookseller | 2012-11-15 00:00:00 UTC ]
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Sainsbury's grows own brand book sales by 33%

Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said... Continue reading at The Bookseller

[ The Bookseller | 2012-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #half-year results


Tablet editions 'reinvigorating' print magazine brands, PPA claims

Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week

[ Media Week | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet editions #research conducted


Books as Brands

Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #incremental revenue


Retail sales up 1.5% in September

Retail sales values were up 1.5% like-for-like this September from the previous year according to... Continue reading at The Bookseller

[ The Bookseller | 2012-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail sales #5% like-for-


Simply Books wins Stockport retail award

Simply Books of Bramhall in Cheshire has been judged Independent Retailer of the Year at the... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Waterstones begins new branding push

Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Publishers must be "drivers" of brand

Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company

[ Fast Company | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wordpress blog #crowded marketplace #interactive experience #angry birds #golden ticket #sponsored content


Retailers tip Jamie as their Christmas winner

Jamie Oliver will beat J K Rowling to the Christmas number one book spot, the majority of... Continue reading at The Bookseller

[ The Bookseller | 2012-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jamie oliver #christmas number


PA: digital crucial to campus retail future

As the start of the student year approaches, academic booksellers have been warned that shunning... Continue reading at The Bookseller

[ The Bookseller | 2012-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic booksellers


Google buys Wiley travel brand Frommer's

Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller

[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Olympic buzz builds for retailers

Sales of London-themed Olympic 2012 books shot up 21% last week, as booksellers reported a... Continue reading at The Bookseller

[ The Bookseller | 2012-07-27 00:00:00 UTC ]
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Penguin declares Day its 'new erotic brand sensation'

Penguin has announced UK trade sales of 50,000 paperbacks of Sylvia Day's Bared to You,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sylvia day


Daily Mail Parent Launches Travel Retail Website

The publishing giant behind the Daily Mail is entering the travel arena with a bookings site. MailTravel.co.uk is described as offering a “robust new sales distribution channel to existing and new suppliers”. A& ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing giant #daily mail


Headline buys Jo Brand book on middle age

Headline has acquired a new book by comedian and actress Jo Brand, described as "the... Continue reading at The Bookseller

[ The Bookseller | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #middle age


Google Opens Android Mag Newsstand, Brands Rush In

Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play