Brands Thrive on Consistency. Retailers Need Something Else

Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new approach in The New York Times; experimentation encourages different shopping experiences... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-07 19:31:31 UTC ]
News tagged with: #idiosyncratic approach #brands thrive #store designs #experimentation encourages #shopping experiences #barnes

Other Publishing stories related to: 'Brands Thrive on Consistency. Retailers Need Something Else'

Google Opens Android Mag Newsstand, Brands Rush In

Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play

The Other E-book Retailers

The ebook store market may be dominated by Amazon, Barnes & Noble, and Apple, but a few independent online ebookstores, patterned after bricks-and-mortar retailers, have carved out a lucrative niche. Some were emboldened as far back as 2003, when Barnes & Noble.com initially exited the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #bricks-and-mortar retailers #million euros

Penguin Children's UK acquires tween brand

Penguin Children's UK has acquired intellectual property rights in a new 7+ tween brand, and... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin children

Sainsbury's buys ebook retailer

Sainsbury's enters the digital books marketplace by buying HMV's stake in Anobii, an online retailer of ebooks, for just £1. Continue reading at BBC News

[ BBC News | 2012-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailer

New Retailer Zola Premieres, Softly, at BEA

A “battle philosophy” is what agent-turned-entrepreneur Joe Regal said drove him to launch Zola Books, the new ebook retailer he, along with a handful of authors and tech industry veterans, recently unveiled. Regal is the first to admit that he never saw himself running a startup, much less... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook retailer #online bookseller

Wattpad Takes Quick $17.3M for Thriving E-Book Community

Wattpad, a booming ebook community site, hosts five million stories, with 500,000 added per month. Continue reading at AllThingsD

[ AllThingsD | 2012-06-06 00:00:00 UTC ]
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Eason to launch own-brand e-reader

Eason is soon to launch an own-branded e-reader, the Irish Independent reports. A spokesman for... Continue reading at The Bookseller

[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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HuffPo to help brands make their own sites

The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York

[ Crains New York | 2012-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engines #gawker media #media companies #speak directly

Four retailers up for BSBAs

Waterstones and W H Smith have been shortlisted for the retailer of the year category at this... Continue reading at The Bookseller

[ The Bookseller | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year category

Cannon Street store for LS Travel Retail

LS Travel Retail UK & Ireland has opened a new UK shop at London's Cannon Street Station... Continue reading at The Bookseller

[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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Retailers do battle over new J K Rowling prices

Major retailers are already discounting J K Rowling's forthcoming The Casual Vacancy by 50%... Continue reading at The Bookseller

[ The Bookseller | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major retailers #casual vacancy

"Some improvement" for books as March sunshine warms retail

The British Retail Consortium's (BRC) sales monitor for March has revealed "some... Continue reading at The Bookseller

[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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How Marvel's Digital Superpowers Won Over Brick-And-Mortar Retailers

Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy,... Continue reading at Fast Company

[ Fast Company | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels #digital purchases #augmented reality

Oxford study to explore future of retail

An 18-month study into the future of retail in the age of digital technologies has been launched... Continue reading at The Bookseller

[ The Bookseller | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital technologies

Publishers call on retailers for paperback promotions

Publishers have called on retailers to come up with creative new paperback promotions in stores... Continue reading at The Bookseller

[ The Bookseller | 2012-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers call

Penguin buffs brand to retain readers

Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at The Bookseller

[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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Retailers welcome "huge news", novel due later this year says Rowling

Retailers have welcomed the "huge news" J K Rowling is to publish her first novel for... Continue reading at The Bookseller

[ The Bookseller | 2012-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge news

Retailers welcome "huge news" of Rowling novel

Retailers have welcomed the "huge news" J K Rowling is to publish her first novel for... Continue reading at The Bookseller

[ The Bookseller | 2012-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge news

The Guardian Thrives in Facebook’s Walled Garden

In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walled garden #british newspaper