Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter Q&As that brands typically organize. For example, Sony Masterworks set up a real-time chat on Facebook to promote a new album from artist Jackie Evancho last fall. Now, MTV and iHeartRadio are plugging video into those virtual meet and greets. Late Thursday afternoon, MTV set up a Facebook chat with Teen Mom 2 star Kailyn Lowry to talk about her show. And last week, iHeartRadio ran a Facebook Q&A with YouTube singer Max Schneider. He responded to eight questions from fans in one hour with short video clips. It's all part of Facebook's plan to turn the site into a video platform for brands, publishers and creators. Clips are uploaded straight to Facebook through BumeBox's platform with a branded logo at the top of the screen, similar to what Periscope streams look like. The social videos aren't technically streamed since they are uploaded, but the idea is to crank out responses through clips quickly, similar to how brands use Periscope and Meerkat to answer questions in real time. Unlike Meerkat or Periscope, though, the videos are saved and posted to brands' pages, which Chris Williams, iHeartRadio's chief product officer, said is a major differentiator. "What... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-17 00:00:00 UTC ]
Facebook says it wants to continue sending traffic to publishers, citing how news stories perform well in the News Feed. Facebook said it would start showing more links to news stories in particular to mobile users. And it would begin resurfacing articles in News Feeds that have attracted... Continue reading at Digiday
[ Digiday | 2013-12-03 00:00:00 UTC ]
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Red-top brands comedian a hypocrite, Jack Dee criticises Crewe and Jimmy Carr tells Ross Noble not to knock Mock the WeekThis week's comedy newsThe gloves are off in Brand versus the Sun. On Saturday, the never-knowingly-underexposed comedian wrote a piece for this paper accusing the Sun on... Continue reading at The Guardian
[ The Guardian | 2013-12-03 00:00:00 UTC ]
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Facebook has altered its newsfeed algorithm, which is turning out to be great news for online publishers. Major sites say the social network has driven more referrals in the past month than ever before.The post A Facebook Tweak Gives Publishers a Traffic Boost appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-02 00:00:00 UTC ]
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The European Commission's call today for stronger data privacy protections could help the web's biggest data collectors like Google and Facebook fight data requests from the U.S. government.As expected, the Commission published a collection of recommendations for stronger data protections,... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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The group Improv Everywhere sent an 11-year-old dressed as Harry Potter to Penn Station to ask commuters and workers where he could find Platform 9 3/4. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-27 00:00:00 UTC ]
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CNN has snatched up Bloomberg's digital video czar. Starting on Dec. 2, Chris Berend lands at CNN as the company's new vp of digital video development. Berend was most recently head of video for the Bloomberg Media Group, where he helped guide the company as it looked to significantly ramp up... Continue reading at AdWeek
[ AdWeek | 2013-11-25 00:00:00 UTC ]
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Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic magazine's brand in the world of cable TV and digital media. Starring Saturday... Continue reading at AdWeek
[ AdWeek | 2013-11-23 00:00:00 UTC ]
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Time Inc. showed a little leg Friday, filing the first of what is expected to be numerous documents with the Securities and Exchange Commission in the leadup to its spinoff from parent Time Warner.The spinoff, which was announced in March, is expected to happen in the second quarter of 2014.Time... Continue reading at Advertising Age
[ Advertising Age | 2013-11-23 00:00:00 UTC ]
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Shonda Rhimes is the creator of the TV shows 'Grey's Anatomy,' 'Private Practice,' and 'Scandal.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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Maurice Sendak's 1963 children's classic 'Where the Wild Things Are' still tops polls as a favorite picture book and was adapted into a film in 2009. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
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The BBC's Nick Higham meets John Grindrod, the author of Concretopia, a new book charting the rebuilding of post-war Britain Continue reading at BBC News
[ BBC News | 2013-11-22 00:00:00 UTC ]
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If you're still looking for gift ideas for that special someone, Amazon is looking to lend a hand. The online retailer has announced that customers can now give a $79 one-year membership to Prime. Recipients will get an email on the day of the giver's choosing with instructions on how to get... Continue reading at Engadget
[ Engadget | 2013-11-22 00:00:00 UTC ]
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The Times' new literary editor Robbie Millen has promised that the newspaper will not cut its... Continue reading at The Bookseller
[ The Bookseller | 2013-11-22 00:00:00 UTC ]
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Facebook has sent unprecedented levels of traffic to publishers across the internet in recent months, a dramatic and unexpected increase affecting a large range of sites serving a wide variety of content. According to data from the BuzzFeed Networ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
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Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected,... Continue reading at The Guardian
[ The Guardian | 2013-11-21 00:00:00 UTC ]
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The Four & Twenty Blackbirds Pie Book by Emily Elsen and Melissa Elsen offers an apple pie perfect for Thanksgiving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-19 00:00:00 UTC ]
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It's common practice for musical artists to create their own labels in order to dip into that part of the industry. However, even though it's, more or less, the same thing, New York Yankees shortstop Derek Jeter is taking the uncommon step of launching his own book publishing imprint, Jeter... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-11-16 00:00:00 UTC ]
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Novelist John Grisham talks about his return to Ford County in 'Sycamore Row' and an unpleasant stint as a politician.John Grisham is the world's most successful author of legal thrillers (and one baseball novel, last year's "Calico Joe") with sales of more than 275 million copies to his credit.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-11-16 00:00:00 UTC ]
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IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek
[ AdWeek | 2013-11-15 00:00:00 UTC ]
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