Brands Start Hosting Real-Time Video Chats on Facebook

Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter Q&As that brands typically organize. For example, Sony Masterworks set up a real-time chat on Facebook to promote a new album from artist Jackie Evancho last fall. Now, MTV and iHeartRadio are plugging video into those virtual meet and greets. Late Thursday afternoon, MTV set up a Facebook chat with Teen Mom 2 star Kailyn Lowry to talk about her show. And last week, iHeartRadio ran a Facebook Q&A with YouTube singer Max Schneider. He responded to eight questions from fans in one hour with short video clips. It's all part of Facebook's plan to turn the site into a video platform for brands, publishers and creators. Clips are uploaded straight to Facebook through BumeBox's platform with a branded logo at the top of the screen, similar to what Periscope streams look like. The social videos aren't technically streamed since they are uploaded, but the idea is to crank out responses through clips quickly, similar to how brands use Periscope and Meerkat to answer questions in real time. Unlike Meerkat or Periscope, though, the videos are saved and posted to brands' pages, which Chris Williams, iHeartRadio's chief product officer, said is a major differentiator. "What... Continue reading at 'AdWeek'

[ AdWeek | 2015-07-17 00:00:00 UTC ]

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Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age

[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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Former Facebook employee says Dave Eggers copied her memoir in his new novel

Former Facebook employee Kate Losse says Eggers used her personal story as the narrative for his novel 'The Circle.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-03 00:00:00 UTC ]
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Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
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Privacy activists blocked from releasing Facebook's response to complaints

Campaign group Europe-v-Facebook received Facebook's response to complaints about the social networks' privacy policy on Tuesday, but was barred from publishing them by the Irish Data Protection Commissioner. Europe-v-Facebook wrote to the DPC over two years ago alleging that a lack of... Continue reading at PC World

[ PC World | 2013-10-01 00:00:00 UTC ]
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Timothy Leary-developed video games found in New York Public Library archive

The New York Public Library recently discovered a treasure trove of video games in its archives created by psychedelic evangelist Timothy Leary. Over 375 floppies (talk about flashbacks) containing a "dozen or so" games developed by the LSD-advocate in the '80s -- some are playable via emulation... Continue reading at Engadget

[ Engadget | 2013-09-30 00:00:00 UTC ]
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Concern over Facebook edit function

A feature that allows Facebook users to edit their updates after publishing could be utilised to "stitch up" friends, an expert warns. Continue reading at BBC World

[ BBC World | 2013-09-30 00:00:00 UTC ]
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Facebook allows edits for typos and botched auto-corrects

Facebook’s website and its Android app now will allow users to make changes to posts after they have been published. iOS users, coming soon for you. Continue reading at PC World

[ PC World | 2013-09-27 00:00:00 UTC ]
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Facebook finally allows you to edit your embarrassing tyops, er, typos

If you've ever written "poo" instead of "pool" or "duck" instead of, er, "suck" in your Facebook status updates, then we've got good news for you. At long last, you can finally edit your post after it's been published, a feature that was previously only reserved for the comments. As you can see... Continue reading at Engadget

[ Engadget | 2013-09-27 00:00:00 UTC ]
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Goodbye typos: Facebook adds 'edit post' feature for desktop, Android

Facebook users, rejoice: You can now edit posts after they've been published. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-27 00:00:00 UTC ]
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Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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'The Time Traveler's Wife' gets a sequel

A preview of the upcoming sequel is available via the recently released ebook edition of 'The Time Traveler's Wife.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-25 00:00:00 UTC ]
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New French Book Festival Starts in Paris

The Festival des Ecrivains du Monde, a celebration of world literature, began in Paris Friday September 20, continued through the weekend and carried over for two days in Lyon where it ends today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-24 00:00:00 UTC ]
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Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek

[ AdWeek | 2013-09-24 00:00:00 UTC ]
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New branding for Faber

Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at The Bookseller

[ The Bookseller | 2013-09-24 00:00:00 UTC ]
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The Opportunities and Casualties of the Time Inc. Spinoff

With Time Inc. spinning off from Time Warner early next year, what will happen to the corporate entanglements between the two? The fact is, there hasn’t been that much synergy to speak of, but some relationships will be affected. Those in the crosshairs include: CNNMoney.com The spinoff’s... Continue reading at AdWeek

[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Canadian Publishing, 2013: A Time of Opportunity

Despite some trouble spots, Canadian publishers are seeing opportunites for growth. Check out our special report on the state of Canadian publishing to get the scoop on what's really going on in this market of 34-million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-23 00:00:00 UTC ]
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Q&A: Nancy Gibbs, Time’s New Managing Editor

Nancy Gibbs has been a long-time member of Time, but with Richard Stengel's departure to the U.S. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-19 00:00:00 UTC ]
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VIDEO: Stephen King returns to The Shining

The best-selling author behind The Shining has returned to its central character, 36 years after the book was first published, for his latest novel. Continue reading at BBC World

[ BBC World | 2013-09-19 00:00:00 UTC ]
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