Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron Entertainment (WIE) to develop and produce sports films. Then on June 16, wine brand 19 Crimes released a limited-edition Martha Stewart action figure to promote their collaboration. That sparked an unpaid eight-minute segment on Today With Hoda & Jenna. On June 23, Doritos hosted a Stranger Things-branded online concert featuring Soft Cell, The Go-Go’s, and Charli XCX. And the following day, WIE launched its first podcast, Hustle Rule, narrated by Ted Lasso’s Hannah Waddingham and based on the best-selling book by Gwendolyn Oxenham.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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From user-made clips to content from big media properties, video is all over Facebook (and more people than ever are using the social network). Along with that trend comes the problem of piracy: plenty of video publishers are seeing their work dist... Continue reading at Engadget
[ Engadget | 2015-08-28 00:00:00 UTC ]
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The article, by Red Hen Press founder Kate Gale, has incited existing concerns about discrimination and insufficient transparency at the Association of Writers & Writing Programs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-26 00:00:00 UTC ]
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From virtual reality films to self-published books, the entertainment world is full of exciting new ideas. The post 6 Rules for Making Movies in the VR Age appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-08-26 00:00:00 UTC ]
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Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
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Gabriel Urza, author of 'All That Followed,' talks to his editor, Sarah Bowlin, about the editing process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
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That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has... Continue reading at Advertising Age
[ Advertising Age | 2015-08-20 00:00:00 UTC ]
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The Bookseller’s inaugural top 20 list, led by print bestsellers, is notable for the absence of children’s titles“Listen to any good books on your holidays?” is a question that soon might not sound so weird. More and more of us are downloading audiobooks, thanks to the ubiquity of smartphones... Continue reading at The Guardian
[ The Guardian | 2015-08-17 00:00:00 UTC ]
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The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives... Continue reading at The Guardian
[ The Guardian | 2015-08-16 00:00:00 UTC ]
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In this week's episode of 'Geek's Guide to the Galaxy' the panel discusses the lack of good books and films about videogame players. The post Hollywood Needs to Stop Stereotyping Gamers appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-08-15 00:00:00 UTC ]
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Eleven months of results from Harlequin helped to offset the strong performance of Divergent in fiscal 2014 giving HarperCollins a 16% increase in revenue for the fiscal year ended June 30, 2015 over fiscal 2014 while EBITDA rose 12%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-12 00:00:00 UTC ]
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Computer-generated fiction might seem a tipping point for artificial intelligence, but it could help us to understand the world we live inIn 1983, William Chamberlain and Thomas Etter released a book called The Policeman’s Beard Is Half Constructed, described as the “early fiction” of a computer... Continue reading at The Guardian
[ The Guardian | 2015-08-10 00:00:00 UTC ]
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I am not what you would call an unprepared traveler. I scour guidebooks, investigate websites, talk to friends. Forewarned, as they say, is forearmed. But Scotland still surprised me. Because this trip included a stop in Edinburgh for a film festival and a visit to the Inverness/Nairn area of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-08 00:00:00 UTC ]
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Reviews editor Everett Jones recommends Michael Burleigh’s lengthy, speedy account of two decades of imperialist 'little wars' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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Marilynne Robinson, Anne Tyler, Hanya Yanagihara, and literary agent Bill Clegg are among the U.S. writers longlisted for this year's Man Booker Prize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-29 00:00:00 UTC ]
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Good news for '80s kids who preferred Blane McDonough to Duckie Dale: "Pretty in Pink" star Andrew McCarthy, who went from Brat Pack actor to travel writer and television director, is coming out with his first novel. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-28 00:00:00 UTC ]
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First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek
[ AdWeek | 2015-07-22 00:00:00 UTC ]
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Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
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The newest book from Gretchen Rubin, best-selling author of The Happiness Project, examines how we can change our habits. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2015-07-17 00:00:00 UTC ]
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A decade after Eric Obenauf and Eliza Jane Wood launched Two Dollar Radio in a Columbus, Ohio, suburb, Obenauf told PW the company is finally generating enough revenue that he was able to quit his part-time bartender gig earlier this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-17 00:00:00 UTC ]
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If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
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