Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron Entertainment (WIE) to develop and produce sports films. Then on June 16, wine brand 19 Crimes released a limited-edition Martha Stewart action figure to promote their collaboration. That sparked an unpaid eight-minute segment on Today With Hoda & Jenna. On June 23, Doritos hosted a Stranger Things-branded online concert featuring Soft Cell, The Go-Go’s, and Charli XCX. And the following day, WIE launched its first podcast, Hustle Rule, narrated by Ted Lasso’s Hannah Waddingham and based on the best-selling book by Gwendolyn Oxenham.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2022-07-16 07:00:30 UTC ]
News tagged with:
#multiyear deal
#ted lasso
#hannah waddingham
#best-selling book
Time Inc. has renamed its book and bookazine publishing division, Time Home Entertainment, Inc., as Time Inc. Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-30 00:00:00 UTC ]
More news stories like this |
On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#10th anniversary
#facebook announced
#vox media
#creative shop
Katie Kutsko, incoming editor-in-chief of The University Daily Kansan at the University of Kansas, is currently oozing awesomely geeky journalism passion. It has spilled over into a compelling manifesto on the publishing platform Medium in ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-22 00:00:00 UTC ]
More news stories like this |
"Nobody tells you when you pay six figures for a lion for a couple days that, to perform, they have to eat a lot of meat. The problem is they eat so much they get lazy and stop being scary after a couple days, so then you have to bring in a second lion. Now we have one lion who's great at... Continue reading at AdWeek
[ AdWeek | 2015-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wild animals
Sometimes not even a single picture is enough for advertisers to convey their message.That's why Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can... Continue reading at Advertising Age
[ Advertising Age | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad unit
#global head
Illustrated books and textbooks, far more than novels, require more effort produce and updated digital tools are necessary to make that process easier. The post Making Digital Proofreading Easier for Illustrated Books, Textbooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#illustrated books
After two U.S. women were charged this week with conspiring to build bombs in support of terrorist groups, a U.S. senator wants two publications that include bomb-making instructions deleted from the Internet.Senator Dianne Feinstein, a California Democrat, called for the 44-year-old Anarchist... Continue reading at PC World
[ PC World | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#california democrat
#anarchist cookbook
#veteran member
Oxford University Press has signed a host of book deals in the run-up to the Bologna Book Fair, including titles by Joel Stewart and Roland Chambers. OUP commissioning editor Peter Marley bought world rights Tiny Cops and Robbers, by Stewart, who is an illustrator who has worked with Julia... Continue reading at The Bookseller
[ The Bookseller | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#including titles
#julia donaldson
#michael rosen
Russell Brand has used profits from his book Revolution (Century) to help fund a café in Hackney staffed by recovering drug addicts. The Trew Era café is a social enterprise located in a housing estate that faced eviction last year by a US company. The Guardian reports that Brand backed the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book profits
#russell brand
#guardian reports
Shropshire County Council is looking at handing all but six of its 22 libraries to community groups, as it seeks to make savings of £1.3m to its library service. The local authority has revealed that it wants volunteer groups to step forwards at 16 libraries, while only six of the largest... Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#community groups
#volunteer groups
#make savings
#library service
#local authority
#step forwards
#mobile service
Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#convincing brands
#developer conference
#messenger app
Comedian voted on to Prospect magazine’s annual list, topped by economist Thomas Piketty, after year that saw him publish a book advocating the eradication of the nation stateThere are few figures who make the nation’s blood boil – either with sheer frustration or the spirit of revolution –... Continue reading at The Guardian
[ The Guardian | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book advocating
#russell brand
#bestselling author
#thomas piketty
Scholastic US has acquired a minority stake in Make Believe Ideas (MBI), a UK-based publisher for children aged 0-5, for an undisclosed sum. The companies will showcase a co-branded series – Early Learners ages 0-5 – at the Bologna Book Fair next week and a global English language release is... Continue reading at The Bookseller
[ The Bookseller | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#minority stake
#uk-based publisher
#interactive books
Scholastic will take minority equity stake in MBI and launch a cobranded line of interactive kids ebooks for early learners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-23 00:00:00 UTC ]
More news stories like this |
The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek
[ AdWeek | 2015-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#unique opportunity
#critical component
#credit cards
#mobile space
#share content
Spare me your hipster hand-wringing: the only thing new about ‘true crime’ stories is that the people who normally feel themselves above it are now tuning inEveryone wants to think that they are above the baser things in life – special snowflakes who consume the products of Sunday-night HBO and... Continue reading at The Guardian
[ The Guardian | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news media
#final episode
Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
More news stories like this |
[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#publishing world
'Writing translated from other languages makes you see things differently,' says UK translator Daniel Hahn who will mine the Bologna Book Fair for gems. The post Why Reading Translated Kids’ Books Makes a Difference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#things differently
With the abundance of comic book movies being made there’s bound to be backlash, but will it be Marvel or DC that pushes us over the edge? The post Who Will Make You Sick of Comic Book Movies, DC or Marvel? appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-03-17 00:00:00 UTC ]
More news stories like this |