Brands and publishers turn to actors and comedians to give chatbots personality

Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies need creative types on payroll to make this authentic. In some cases, bot developers are coming up with entire backstories for their bots, including their hopes and fears. The post Brands and publishers turn to actors and comedians to give chatbots personality appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-12 00:00:00 UTC ]
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Publishing Technology revenues drop in second quarter

Publishing Technology’s profit and revenue have been significantly hit in the second... Continue reading at The Bookseller

[ The Bookseller | 2014-08-06 00:00:00 UTC ]
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USA Today Owner Gannett Splits Off Publishing From TV

Gannett Co., the owner of USA Today, will split into two publicly traded companies, one focused on broadcasting and digital businesses and the other on publishing, it said today, following the trend that has swept the media business.Signaling its interest in digital investment, the company also... Continue reading at Advertising Age

[ Advertising Age | 2014-08-05 00:00:00 UTC ]
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Gannett Buys Cars.com for $1.8 Billion, Splits Publishing

Gannett Co. (GCI) plans to split into two publicly traded companies by spinning off its publishing business, including USA Today, and also said it has agreed to buy full ownership of Cars.com. Gannett will separate the publishing business through a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-05 00:00:00 UTC ]
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FastPencil Offers Self-publishing Services to Evernote Users

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[ Publishing Perspectives | 2014-08-05 00:00:00 UTC ]
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USA Today owner Gannett to spin off publishing arm

Media giant to create two companies, one of which will focus on broadcasting and digital content and the other on publishingGannett, the publisher of USA Today, is to take full ownership of the auto website Cars.com and spin off its publishing assets into a publicly traded company as it focuses... Continue reading at The Guardian

[ The Guardian | 2014-08-05 00:00:00 UTC ]
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Sony gives up on selling e-readers

Sony gives up selling its line of Reader devices for ebooks after failing to find a big enough market. Continue reading at BBC World

[ BBC World | 2014-08-05 00:00:00 UTC ]
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Sainsbury's buys out publisher stakes in Anobii

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[ The Bookseller | 2014-08-05 00:00:00 UTC ]
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Post-Crisis Publishing in Greece

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[ Publishing Perspectives | 2014-08-04 00:00:00 UTC ]
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Chinese Book Market Snapshot: Bestsellers, E-publishing, Translation

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[ Publishing Perspectives | 2014-08-04 00:00:00 UTC ]
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Introducing BackTypo, A Self-Publishing Tool with Italian Flair

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[ Publishing Perspectives | 2014-07-31 00:00:00 UTC ]
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With Five Days Until Independence, Six Measures of Tribune Publishing's Future

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[ Advertising Age | 2014-07-30 00:00:00 UTC ]
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Informa Acquires Virgo Publishing

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[ Folio Magazine | 2014-07-30 00:00:00 UTC ]
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VIDEO: Teenage author's publishing success

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[ BBC News | 2014-07-29 00:00:00 UTC ]
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Brands' Big Challenge: Making the Mind Shift to Mobile

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[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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NZ Herald sorry for publishing photo of Jackass star instead of dead soldier

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[ The Guardian | 2014-07-29 00:00:00 UTC ]
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Quentin Blake to publish 'inclusive' children’s book

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[ The Bookseller | 2014-07-29 00:00:00 UTC ]
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Spain's newspaper publishers put their faith in 'Google tax' law

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[ The Guardian | 2014-07-29 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-28 00:00:00 UTC ]
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Laurie Kellogg: Portrait of a Self-Published Romance Writer

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[ Publishing Perspectives | 2014-07-27 00:00:00 UTC ]
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Comixology now offers DRM-free comic backups, but only from select publishers

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[ Engadget | 2014-07-25 00:00:00 UTC ]
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