Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners. I was called in to moderate a keynote Q&A with theSkimm founders, Danielle Weisberg and Carly Zakin. From my point of view, it was an interesting conversation, and my major takeaway was a simple one: building a strong brand comes down to delivering a product people want. It’s not rocket science, I know. However, in media we sometimes talk about brand equity as if it’s some sort of entitlement for legacy companies who have paid their dues for simply being in business for an arbitrary amount of time. theSkimm is only seven years old and it started as a daily email with quick bits of news to keep its readers informed. From there it grew into a multiplatform media company with millions of readers. It’s also completed three rounds of funding and is hovering around a $100 million valuation. It began with the two founders and is now employs 100 media professionals. But its business achievements aren’t really what’s made it a powerful brand, its content and audience, or better yet, fans, have. theSkimm has an army of “Skimm’bassadors,” who are out there pushing the brand on its behalf because they have internalized the company’s mission and relate to its voice and purpose. That’s... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
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It’s 40 years since The Colour of Magic hit the shelves. As newly unearthed short stories are published, fans and friends celebrate the late author’s enduring legacy“Of all the dead authors in the world, Terry Pratchett is the most alive,” said John Lloyd at the author’s memorial in 2015. This... Continue reading at The Guardian
[ The Guardian | 2023-10-07 10:00:09 UTC ]
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Sub-Saharan Africa Publishing and Literature Sector Study The British Council wishes to engage a researcher to conduct in-depth research into the trade publishing and literature sectors in six countries in Sub-Saharan Africa which provides market insights and focuses on innovative practice and... Continue reading at British Council global
[ British Council global | 2023-10-06 14:19:45 UTC ]
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Welcome to the ninth edition of Star Watch, our annual program dedicated to recognizing and honoring rising talent in the publishing and bookselling businesses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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Safiya Sinclair writes in her memoir How to Say Babylon, “The perfect daughter was nothing but a vessel for the man’s seed, unblemished clay waiting for Jah’s fingerprint.” The memoir, Sinclair’s first, is about her journey to shaping a future that isn’t limited by the idea of the perfect... Continue reading at Electric Literature
[ Electric Literature | 2023-10-05 11:00:00 UTC ]
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Portland, Ore.–based independent publisher Tin House Books announced that publisher Craig Popelars has stepped down. Editorial director Masie Cochran has been appointed interim publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-05 04:00:00 UTC ]
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The new PublisHer stand, first seen at this year's Bologna Children's Book Fair, will be in Hall 5.1 at Frankfurter Buchmesse. The post The New PublisHer Stand Makes Its Frankfurt Debut appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-02 21:30:40 UTC ]
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“Collision of Power,” Martin Baron’s memoir of his tenure as the paper’s executive editor, is a gripping chronicle of politics and journalism in a period of instability for both. Continue reading at The New York Times
[ The New York Times | 2023-09-30 09:00:50 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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During the Digiday Publishing Summit, execs from companies including Condé Nast, Dotdash Meredith and Thomson Reuters assessed the industry's readiness. Continue reading at Digiday
[ Digiday | 2023-09-25 04:01:00 UTC ]
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Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, IP protections, content production and jobs at the Digiday Publishing Summit last week. Continue reading at Digiday
[ Digiday | 2023-09-25 04:01:00 UTC ]
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The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age
[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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The company announced the new limitations after an influx of suspected AI-generated material was listed for sale but said that ‘very few’ publishers will be affectedAmazon has created a new rule limiting the number of books that authors can self-publish on its site to three a day, after an... Continue reading at The Guardian
[ The Guardian | 2023-09-20 16:22:58 UTC ]
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Hosted by Andrew Keen, Keen On features conversations with some of the world’s leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now. Andrew talks to John Sargent, author of Turning Pages, about his adventures and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-20 08:10:10 UTC ]
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During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Continue reading at Digiday
[ Digiday | 2023-09-20 04:01:00 UTC ]
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The investor behind the Simon & Schuster deal explains what he’s really up to. Continue reading at Slate
[ Slate | 2023-09-19 09:50:00 UTC ]
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Book sales fell 10.9% in July at the 1,233 publishers that supply data to AAP’s StatShot program. Sales of adult books dropped 4.6%, and children's/young adult book sales declined 10.7%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
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The three-day Publishers Conference professional program this year runs October 29 to 31, just ahead of Sharjah International Book Fair. The post Sharjah Book Authority Announces its 2023 Publishers Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-18 17:22:40 UTC ]
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Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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The publishers are claiming unspecified damages from the file-sharing Library Genesis, which they say has distributed files illegallyFour leading US publishers have sued an online “shadow library” that allows visitors to download textbooks and other copyrighted materials free.Cengage, Macmillan... Continue reading at The Guardian
[ The Guardian | 2023-09-15 16:55:19 UTC ]
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