“Brand Power” Is Not a Myth for Magazine Publishers

Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners. I was called in to moderate a keynote Q&A with theSkimm founders, Danielle Weisberg and Carly Zakin. From my point of view, it was an interesting conversation, and my major takeaway was a simple one: building a strong brand comes down to delivering a product people want. It’s not rocket science, I know. However, in media we sometimes talk about brand equity as if it’s some sort of entitlement for legacy companies who have paid their dues for simply being in business for an arbitrary amount of time. theSkimm is only seven years old and it started as a daily email with quick bits of news to keep its readers informed. From there it grew into a multiplatform media company with millions of readers. It’s also completed three rounds of funding and is hovering around a $100 million valuation. It began with the two founders and is now employs 100 media professionals. But its business achievements aren’t really what’s made it a powerful brand, its content and audience, or better yet, fans, have. theSkimm has an army of “Skimm’bassadors,” who are out there pushing the brand on its behalf because they have internalized the company’s mission and relate to its voice and purpose. That’s... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
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Publishers are using online job boards to diversify revenue streams

Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year’s number, traditional publishers are looking to shore up... Continue reading at Digiday

[ Digiday | 2023-09-14 15:29:34 UTC ]
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Kazuo Ishiguro song lyrics collection to be published

The prize-winning novelist’s lyrics, written for US jazz singer Stacey Kent, will be published with illustrations next MarchA collection of lyrics written by the novelist Kazuo Ishiguro for the American jazz singer Stacey Kent is due to be published next year.“I’ve built a reputation over the... Continue reading at The Guardian

[ The Guardian | 2023-09-14 15:03:01 UTC ]
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Media Briefing: Digiday Publishing Summit is approaching and media execs are ready to talk shop

DPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can. Continue reading at Digiday

[ Digiday | 2023-09-14 04:01:00 UTC ]
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The Paris Review Wins 2023 Whiting Literary Magazine Prize

“We are thrilled to announce that The Paris Review has won a 2023 Whiting Literary Magazine Prize.” Continue reading at The Paris Review

[ The Paris Review | 2023-09-13 14:10:36 UTC ]
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Here are the winners of the 2023 Whiting Literary Magazine Prizes.

Today, the Whiting Foundation announced the winners of its sixth annual Literary Magazine Prizes, honoring “seven print and digital magazines that are among the most distinctive and lively publications at the forefront of American culture.” This cycle, each winner will be granted $20,000 in... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-12 12:00:56 UTC ]
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2023 Whiting Literary Magazine Prize Winners Announced

'Guernica,' 'Mizna,' 'Orion,' the 'Paris Review,' the 'Los Angeles Review of Books,' 'n+1,' and 'Oxford American' are the winners of this year's Whiting Literary Magazine Prizes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-12 04:00:00 UTC ]
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Self-publishers must declare if content sold on Amazon’s site is AI-generated

Retailer announces new rules for its Kindle Direct Publishing forum after complaints about AI-produced works being sold under human writers’ namesAmazon has introduced new rules and guidance for Kindle books generated by artificial intelligence tools, including the requirement that authors... Continue reading at The Guardian

[ The Guardian | 2023-09-11 17:08:53 UTC ]
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Two New Histories of Publishing

Memoirs by former publishing executives have become something of a cottage industry this year, with two new books by John Sargent and Charles Scribner III offering accounts of the ongoing evolution of the business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-08 04:00:00 UTC ]
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Italy’s Publishers Ask Rome to Raise Family Schoolbook Funding

The Italian Publishers Association and the market's booksellers are appealing for more government funding for poorer students' books. The post Italy’s Publishers Ask Rome to Raise Family Schoolbook Funding appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-07 22:09:46 UTC ]
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Publishers Association Cheers the UK Rejoining Horizon

Boosting science research and publishing, says the Publishers Association's Dan Conway, the UK's Horizon/Copernicus move is good news. The post Publishers Association Cheers the UK Rejoining Horizon appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-07 21:14:36 UTC ]
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The Power Of Aunts and Uncles w/ Jake Gyllenhaal, Greta Caruso, and Dan Santat

The actor is now a children’s book author with his longtime friend Greta Caruso. Continue reading at Slate

[ Slate | 2023-09-07 18:05:00 UTC ]
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US Poet Laureate Ada Limon is publishing a new anthology of 50 poems by 50 poets.

Lit Hub is pleased to announce a new books, published in cooperation with the Library of Congress and edited by the twenty-fourth Poet Laureate of the United States, a collection of poems reflecting on “our relationship to the natural world by fifty of our most celebrated contemporary writers.”... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-06 14:00:57 UTC ]
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Publishers Extend Key Franchises with Fun and Games

Publishers of interactive formats extend key franchises with exciting new titles and products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Religion Publishers See Growth in Spanish-language Books

Faith and spirituality houses see potential—and obstacles—in reaching Spanish-language markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Costs Cut into Profits at Big Publishers

In the first half of 2023, publishers struggled to keep expenses down, with multiple companies citing higher costs as the major reason margins shrank in the first six months of 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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IPA’s Karine Pansa in Portugal: Publishing Must Be ‘Tough and Smart’

The International Publishers Association's Karine Pansa in Portugal speaks of rising threats to publishing's framework of protections. The post IPA’s Karine Pansa in Portugal: Publishing Must Be ‘Tough and Smart’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-31 22:32:37 UTC ]
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Asus Zenbook 14 Pro OLED review: Big power in a small package

At a glanceExpert's Rating ProsHefty performance for a 14-inch deviceCrisp oled displayTop-notch keyboard and mouse padSturdy, durable chassisConsCan get hot to play onSome fiddling with settingsOur VerdictIf you’re looking for serious power in a tiny package, the Asus Zenbook 14 Pro OLED... Continue reading at PC World

[ PC World | 2023-08-31 10:30:00 UTC ]
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Media Briefing: How digital publishers spent summer 2023 

It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday

[ Digiday | 2023-08-31 04:01:00 UTC ]
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Amy Einhorn Named Fiction Publisher at Crown

The publisher will leave Macmillan's Henry Holt imprint to spearhead the fiction program at Crown Publishing Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-30 04:00:00 UTC ]
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How publishers like The Marshall Project and The Markup are testing generative AI in their newsrooms

Publishers including The Marshall Project and The Markup shared case studies of how they’re using generative artificial intelligence in their newsrooms for more efficient editorial processes – after some failed tests. Continue reading at Digiday

[ Digiday | 2023-08-29 04:01:00 UTC ]
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