Bookseller Marketing and Publicity Conference: 'Can't replace gut instinct'

The use of social media and consumer insight do not "replace our gut instinct", The... Continue reading at 'The Bookseller'

[ The Bookseller | 2014-07-08 00:00:00 UTC ]
News tagged with: #bookseller marketing #publicity conference #consumer insight

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Last days for Bookseller survey

Written By: Bookseller Staff Publication Date: Mon, 17/10/2011 - 14:00 Wednesday (17th October) is the last day for entries to The Bookseller's Reader Survey. The survey aims to discover what readers expect of The Bookseller's coverage of trade issues across news, features and profiles, both... Continue reading at The Bookseller

[ The Bookseller | 2011-10-17 00:00:00 UTC ]
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Content Marketing Has Arrived. Should Publishers Be Worried?

September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing


Children's conference: transmedia is essential

Written By: Benedicte Page Publication Date: Fri, 07/10/2011 - 14:48 Publishers must explore transmedia approaches to engage children whose lives revolve increasingly around gaming, online communities and social networking, The Bookseller's annual children's conference, sponsored by Huzutech... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual children #online communities #social networking


Trump, Rich Dad's Kiyosaki Put Twist on E-book Marketing

Donald Trump has trained his eye for promotion on ebooks, teaming up with Robert Kiyosaki, author of "Rich Dad Poor Dad," in a new twist on the traditional... Continue reading at PC World

[ PC World | 2011-10-07 00:00:00 UTC ]
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PPA appoints James Papworth as marketing director

The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. Continue reading at Media Week

[ Media Week | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director


Pullman to speak at Library Campaign conference

Written By: Benedicte Page Publication Date: Tue, 20/09/2011 - 15:38 Author Philip Pullman will speak at an October day conference for library user groups, hosted by The Library Campaign in association with Voices for the Library. The organisers said the day would be "a chance for users to... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library campaign


Turkey to be LBF Market Focus 2013

Publication Date: Tue, 20/09/2011 - 08:33 Turkey is to be the the Market Focus partner of London Book Fair 2013. The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british council #public events


McGraw-Hill To Split Into Two Companies: McGraw-Hill Markets and McGraw-Hill Education

Following the call for a break-up and reorganization of McGraw-Hill Cos. by investors last month, McGraw-Hill announced today that it will split into two separate public companies: McGraw-Hill Markets, focused on the capital and commodities markets, and McGraw-Hill Education, focused on... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education #mcgraw-hill cos #digital learning


From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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One Day top as new releases fail to boost market

Written By: Philip Stone Publication Date: Tue, 06/09/2011 - 16:04 David Nicholls' One Day (Hodder) remains comfortably the bestselling book in the UK. The novel, which currently tops the Amazon, Apple and Waterstone's ebook charts, sold 83,050 physical copies of its original and tie-in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk booksellers #previous week #bestselling book #ebook charts #popular purchase #james patterson


French publishers back indie booksellers

Written By: Barbara Casassus Publication Date: Tue, 06/09/2011 - 08:55 Two French publishers have launched a public call to arms to defend independent booksellers, which continue to suffer from financial decline in the country. Le Seuil c.e.o. Oliver Bétourné wrote in Le Monde last week that... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #public call #le seuil #le monde #indie booksellers #bigger share


Mass-Market Paperbacks Sales in Decline

A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times

[ The New York Times | 2011-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #genre novels


Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
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Indies form Alliance of Radical Booksellers

Written By: Lisa Campbell Publication Date: Fri, 26/08/2011 - 07:13 A coalition of "left-leaning political bookshops" is to launch in October, creating a support network for independent booksellers. The Alliance of Radical Booksellers (ARB) will officially begin on 6th October and so far has... Continue reading at The Bookseller

[ The Bookseller | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #6th october #radical booksellers #independent booksellers #high street #sell books


Chaos hinders Japanese ebook market

Written By: Michael Fitzpatrick Publication Date: Tue, 23/08/2011 - 08:26 A confusing maze of ebook stores, a difficulty in rendering text and high costs of purchase are dissuading Japanese customers from buying into ebooks. The chaotic melee now taking place in Japan, as publishing makes room... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook stores #high costs #taking place


Waterstone's Owrid to leave bookseller

Written By: Lisa Campbell Publication Date: Tue, 23/08/2011 - 15:00 Waterstone’s supply chain director Tim Owrid is leaving the company on Friday. Owrid joined Waterstone’s in April 2010 and will begin a new job as the head of logistics at SuperGroup Plc, the retail brand comprising Superdry,... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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Public Libraries Act ignored, says man who wrote it

Written By: Benedicte Page Publication Date: Tue, 16/08/2011 - 11:17 The government and local authorities are not fulfilling the statutory duties laid out in the Public Libraries and Museums Act 1964, according to the man who drafted it. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local authorities #public libraries


July retail growth "modest", amid poor book market

Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modest improvement #lowest level


What Booksellers Want

Much has been made about the importance of bricks-and-mortar bookstores as showrooms, places that will help prevent the book business from going the way of the music industry as the sales of digital books grow. But hundreds of showrooms and thousands of square feet of book retail space are about... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bricks-and-mortar bookstores #book business #music industry #remaining stores


Future brings in new chair to replace Parry

Magazine publisher Future has appointed a new non-executive chairman, Peter Allen, who will take over from longtime incumbent Roger Parry in the autumn. Continue reading at Media Week

[ Media Week | 2011-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future brings #non-executive chairman