Rather than focusing on a single country or region, BookExpo's Market Forum sessions this year address several territories and issues on May 31. The post BookExpo’s International Market Forum Sessions: Rights and Regions appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2017-05-11 00:00:00 UTC ]
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In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
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Prince performing in 2013. Prince’s songwriting rights are being sold to the Universal Music Publishing Group for an undisclosed sum. Continue reading at The New York Times
[ The New York Times | 2016-11-03 00:00:00 UTC ]
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#wider audience
The Arab world should “use culture rather than guns” to achieve its ends, guests were told at the opening ceremony of the 35th Sharjah International Book Fair, held at the emirate’s exhibition centre this morning (2nd November). Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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HarperCollins has snapped up world English rights to M., the "extraordinary" debut from Peng Shepherd. Continue reading at The Bookseller
[ The Bookseller | 2016-10-29 00:00:00 UTC ]
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BookExpo America will be one day shorter in 2017, and it will also have a shorter name: BookExpo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-28 00:00:00 UTC ]
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Write A House, which has been giving away renovated homes in Detroit to emerging writers, is responding to the city's rebounding housing market by offering aspiring authors a free place to stay, not own. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-28 00:00:00 UTC ]
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#emerging writers
"The race for reach is over," Conde Nast International digital chief Wolfgang Blau said at the Digiday Publishing Summit Europe in Nice, France, on Thursday. Instead the focus is back to basics: building a passionate audience around a topic and establishing deep connections to them. For Conde... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
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HarperCollins has launched an outdoor marketing campaign for A Sticky Note Guide to Life by cartoonist Instachaaz (Chaz Hutton). Continue reading at The Bookseller
[ The Bookseller | 2016-10-27 00:00:00 UTC ]
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POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
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This week, the Association of National Advertisers held its Masters of Marketing conference in Orlando, Fla. In New York, Bloomberg Pursuits, Esquire and People en Español celebrated their October issues. Check out more below. Continue reading at AdWeek
[ AdWeek | 2016-10-26 00:00:00 UTC ]
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In the wake of the Frankfurt Book Fair, a few international titles are heating up, among them a new gangster trilogy based in Hong Kong and an Italian self-help book about the positive side of failure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
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Sourcebooks has signed with Baker & Taylor, Melia Publishing Services, Copia and Vearsa to distribute its print and digital books in overseas markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-24 00:00:00 UTC ]
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Between client meetings, brainstorm sessions and pitch preparations, time is sparse for chief creative officers, but that doesn't mean they're too busy to energize their creative juices by squeezing in reading time. Check out what books (or audiobooks), in genres from mystery and thriller to... Continue reading at Advertising Age
[ Advertising Age | 2016-10-21 00:00:00 UTC ]
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Publishers are accelerating the development cycle for licensed tie-ins to satisfy consumer demand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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#read today
Octopus imprint Mitchell Beazley has signed the first title from the founders of craft beer brand BrewDog as well as a food book from BBC presenter James Wong. Continue reading at The Bookseller
[ The Bookseller | 2016-10-21 00:00:00 UTC ]
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It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Threats and opportunities were considered by leading figures from academic publishing at Thursday’s panel discussion on Brexit. The post The Implications of Brexit for the UK Academic Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
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The movement to hold Tuesday rights meetings on the Frankfurt Book Fair fairgrounds gains traction as fewer literary agents flock to the ‘Hof’ hotels. The post Tuesday Rights Trade Shifts from Hofs to LitAg appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
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As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. The new program is called... Continue reading at AdWeek
[ AdWeek | 2016-10-19 00:00:00 UTC ]
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From education to the trade, Frankfurt Book Fair's opening is stressing freedom of expression and the responsibilities that go along with it. The post ‘The Markets’ at Frankfurt: Reach and Responsibility appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
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