Reedpop has announced two new virtual events taking place this month: BookExpo Online, to be held May 26–29, and BookConline, to be held May 30 and 31. Both will take place on Facebook and be free and open to the public. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2020-05-07 04:00:00 UTC ]
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Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram... Continue reading at AdWeek
[ AdWeek | 2016-10-01 00:00:00 UTC ]
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Sales of adult books fell 10.3% in the first quarter of 2016 compared to the first period of 2015, and sales of children’s/YA dipped 2.1%, according to figures released by the AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Bookstore sales in July fell by just under 1% compared to July 2015, marking the first month in 2016 that sales were down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-15 00:00:00 UTC ]
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Tastemade is a food video giant. And yet, the publisher wants to be known for more than its recipe videos. It’s one of the reasons behind “A Perfect Day in Los Angeles,” the company’s first VR film, which features Ryan Seacrest, Conan O’Brien and social influencers providing a tour of the city.... Continue reading at Digiday
[ Digiday | 2016-09-14 00:00:00 UTC ]
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Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
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Jojo Moyes becomes only the third author to claim the monthly ebook pole with multiple titles. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Wattpad has claimed writers could earn up to $1,000 (£758) a month through its new advertising programme. Continue reading at The Bookseller
[ The Bookseller | 2016-09-05 00:00:00 UTC ]
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Helen Gradwell lay dead on her floor for four months â with a book deal sitting unopened on her doorstep. Continue reading at Stuff
[ Stuff | 2016-08-09 00:00:00 UTC ]
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Glamour UK has seen a growth spurt in the last six months, thanks to new social media formats like Facebook Live, as well as internal restructuring. While the number of employees in the edit team has stayed at 25, a few new key hires have come on board to direct the growth on platforms. No... Continue reading at Digiday
[ Digiday | 2016-08-08 00:00:00 UTC ]
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Sales of adult books fell 6.6% in February compared to a year ago, while sales in the children’s/YA category rose 17%, according to figures released by the AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-29 00:00:00 UTC ]
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Print sales in the UK in the first six months of 2016 rocketed up 9.3% year on year to £644.9m, the market’s biggest half-year percentage rise in 14 years, and the second-largest jump since Nielsen BookScan full-market data began in 2001. Continue reading at The Bookseller
[ The Bookseller | 2016-07-15 00:00:00 UTC ]
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Major brands launch VR projects as audience awareness and hype grow. The post Magazine Publishers Begin to Embrace Virtual Reality appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-13 00:00:00 UTC ]
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Paula Hawkins’ The Girl on the Train (Transworld) has racked up its sixth Bookseller Monthly E-Book Sales Ranking number one, shifting 26,544 digital units in May. Continue reading at The Bookseller
[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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NPR is producing several live Facebook videos per day. It has a team of 12 overseeing the effort, with some working full-time on Facebook Live. Since going “all out” in May, the publisher has confirmed a few key things: have a real reason to go live; there is an appetite for news and explainer... Continue reading at Digiday
[ Digiday | 2016-07-07 00:00:00 UTC ]
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Sales in the adult trade category fell 12.9% in the first month of 2016, compared to January 2015, according to the trade houses that report figures to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
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'On Bowie,' a meditation on the life of the late David Bowie by Rob Sheffield ('Love Is a Mix Tape'), is landing in bookstores next week. The quickly turned around title was something of a feat for its publisher, since it was conceived and executed in less than six months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-23 00:00:00 UTC ]
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'Storytelling and pop culture collide,' says the teaser on the New York Comic Con 2016 Web site. And that's just the way these fans like it. BookCon leaves the trade-show floor and heads for the fans. The post Full Circle: BookCon Takes the Books to the Fans appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-10 00:00:00 UTC ]
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BookCon, the literary fanfest, will become a part of New York Comic Con 2016 in October; held during the 4 days of NYCC at a separate event space nearby and offer access to fans as part of their NYCC badge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
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Sylvia Day’s One With You (Michael Joseph) has easily romped to the top of The Bookseller’s April E-Book Ranking, outselling the second-placed title by a factor of over four to one. Continue reading at The Bookseller
[ The Bookseller | 2016-06-04 00:00:00 UTC ]
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