BookExpo kicked off with the traditional adult book breakfast featuring three comedians, two novelists, and one history professor drawing laughs even while explaining how political and social upheavals inspire their writing. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Jessye Norman, author of 'Stand Up Straight and Sing' (HMH, 9780544003408) will appear on 'The Late Show with David Letterman' on Thursday, November 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-20 00:00:00 UTC ]
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Barbie has been an astronaut and doctor, but when it comes to programming, she just needs a man's help, according to a children's book. Continue reading at ABC News
[ ABC News | 2014-11-20 00:00:00 UTC ]
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Dubbed the “Indie Rock Stars” module, the program will launch with the participation of some 90 authors, and will include at least 18 New York Times bestselling books and more than 30 award-winning novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-20 00:00:00 UTC ]
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The Bookseller notes that HarperCollins Australia and Kobo have teamed with two indie Australian booksellers to sell print and digital titles together. The post HarperCollins Tests Bundling Packs With Australian Booksellers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-19 00:00:00 UTC ]
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"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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InStyle magazine has hired Wall Street Journal executive Nina Lawrence to serve as its publisher. She succeeds Karin Tracy, InStyle's publisher since May 2013.A Time Inc. staffer said the company chose Ms. Lawrence due to her "impressive" digital background.News of the shakeup came Tuesday... Continue reading at Advertising Age
[ Advertising Age | 2014-11-18 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, has struck a deal making Outbrain the exclusive external provider of recommended stories for Time Inc.'s websites, including Time.com and People.com. Until now, Time Inc. had worked with a mix of the companies whose ubiquitous... Continue reading at Advertising Age
[ Advertising Age | 2014-11-18 00:00:00 UTC ]
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Brian Krebs, author of 'Spam Nation: The Inside Story of Organized Cybercrime—from Global Epidemic to Your Front Door' (Sourcebooks, 9781402295614), will appear on 'Fresh Air with Terry Gross' and 'CBS This Morning' on Tuesday, November 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
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The Alliance of Independent Authors (ALLi) has unveiled its Ethical Author code, which includes guidance on how self-published writers should conduct themselves when it comes to reviews, book promotion and more. Ethical Author... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Publishers have been in the direct-to-consumer sales business for some time now, offering titles online, through direct mail, and at book fairs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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Moritz Loew, VP-sales and marketing at Time Inc. and a key architect of Time.com's ambitious redesign this year, is leaving the company, Ad Age has learned. His last day is Friday.A veteran of the digital media world, Mr. Loew led U.S. ad sales for Time magazine in both print and digital. Jed... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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As the holiday season approaches, several cities are getting in the book spirit with book fairs, including Miami and New Orleans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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James Gustave Speth, author of 'Angels by the River' (Chelsea Green Publishing, 9781603585859), will appear on NPR’s 'Science Friday' on Friday, November 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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In a delightfully profane interview, Adam Mansbach reveals his secrets for keeping your creative edge after a huge hit.In 2011, a children's book parody took the Internet and bookshelves on a glorious joyride of profanity, driven by a nation of parents pulling their collective hair out over... Continue reading at Fast Company
[ Fast Company | 2014-11-13 00:00:00 UTC ]
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The plane crash death of Myles Munroe, prominent minister and prolific author, has saddened his publishers and readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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Community groups are set to take over the running of at least seven of the 11 libraries earmarked for closure in Liverpool. Campaigners who have fought to keep the libraries open – including authors Cathy Cassidy and Alan Gibbons – have welcomed the news, but urged that more details on the... Continue reading at The Bookseller
[ The Bookseller | 2014-11-11 00:00:00 UTC ]
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Margarita Carrillo Arron, author of 'Mexico: The Cookbook' (Phaidon, 9780714867526), will appear on NPR's 'Morning Edition' on Monday, November 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-10 00:00:00 UTC ]
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Canadian publishers and booksellers are still digesting last week’s news that HarperCollins Canada will be getting out of the distribution business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-10 00:00:00 UTC ]
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Washington, D.C., is on its way to becoming capital booktown. It got its first new bookstore in a decade this week, Upshur Street Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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