Book marketing’s next chapter

Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever publishing "hackathon."The aim will be to inspire programmers, designers and entrepreneurs to develop an app, widget or website that solves the riddle of how to expose potential book buyers to titles they didn't know they wanted. The issue has become a critical one for publishers as they face the decline of brick-and-mortar bookstores, whose displays have long been the single most important way to discover a book. Continue reading at 'Crains New York'

[ Crains New York | 2013-04-14 00:00:00 UTC ]
News tagged with: #book marketing #embrace technology #industry executives #tech community #independent publisher #announce monday #joined forces #brick-and-mortar bookstores

Other Publishing stories related to: 'Book marketing’s next chapter'


Genre authors attack "sneering" World Book Night coverage

Written By: Graeme Neill Publication Date: Mon, 18/04/2011 - 09:19 Authors including Iain M Banks and Michael Moorcock have written to the BBC's director general Mark Thompson, attacking the treatment of genre fiction in its recent World Book Night coverage. In total 85 authors, across the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #genre fiction #science fiction


Print Stumbles Early As E-Books Skyrocket

The two reports measure different aspects of the book market and one is far more comprehensive than the other, but figures released last week by Nielsen BookScan and the Association of American Publishers showed a trade market where ebooks are thriving and print books are struggling. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #figures released #nielsen bookscan #trade market #print books


Another Palin Book on the Way

Howard Books, an imprint of Simon & Schuster, announced on Monday that on May 24, it would publish "Blind Allegiance to Sarah Palin," an account of Ms. Palin's time as governor and as a vice-presidential candidate, written by Frank Bailey, one of her former aides. Continue reading at The New York Times

[ The New York Times | 2011-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sarah palin #howard books #simon schuster


London Book Fair: 'Back with a vengeance', say publishers

Written By: Bookseller Staff Publication Date: Fri, 15/04/2011 - 09:05 read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this |


Book spend cut "easiest" way to save library revenue

Written By: Benedicte Page and Lisa Campbell Publication Date: Thu, 14/04/2011 - 16:09 A libraries boss has admitted cutting spending on books is "the easiest" way to achieve savings, as wholesaler Bertrams reports its library sales have slumped by a quarter. Results put out by parent Smiths... Continue reading at The Bookseller

[ The Bookseller | 2011-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #benedicte page #library sales #operating profits


Content Marketing Institute Launches Strategy Consulting Services

The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
More news stories like this |


'Heavy book buyers avoiding bookshops' says HC chief

Written By: Benedicte Page, Philip Jones and Charlotte Williams Publication Date: Wed, 13/04/2011 - 09:28 Bricks and mortar bookshops in the United States face a grim future, with the heaviest book buyers choosing to buy digitally, delegates at London Book Fair were told. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #benedicte page #philip jones #mortar bookshops


Beautiful Books signs Real Man cookbooks

Written By: Graeme Neill Publication Date: Tue, 12/04/2011 - 08:00 Beautiful Books has signed exclusive world rights at London Book Fair with The Real Man Pizza Company to produce a series of cookbooks. The deal was signed between managing director Simon Petherick and Real Man m.d. Tom... Continue reading at The Bookseller

[ The Bookseller | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real man #digital formats #beautiful books #offer readers


Penton Launches New Marketing Services Division

Penton Media today announced its new Marketing Services Group, a unit that will offer custom content, research and digital and sales optimization services to customers in 17 vertical markets. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-12 00:00:00 UTC ]
More news stories like this |


Weak start to 2011 for UK and US book trade

Written By: Benedicte Page and Philip Stone Publication Date: Mon, 11/04/2011 - 09:40 Book sales have slumped on both sides of the Atlantic as the British and American markets experienced year-on-year declines in the first quarter of 2011. Book sales in the UK were down 3.1% to £324m, with... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #volume sales #book trade #benedicte page #nielsen bookscan


London Book Fair 2011: On Representing Yeltsin

It doesn't seem so long ago that we used to gawp at the occasional postage stamps that would appear on a letter from the USSR: oversized, bright images extolling the successes of Communist endeavour. Soviet books in contrast were distinctly drab affairs whose covers would have appealed to few in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long ago


The Bookseller Group to launch We Love This Book

Written By: Bookseller Staff Publication Date: Mon, 11/04/2011 - 09:06 The publisher behind The Bookseller is launching an ambitious new quarterly consumer book magazine and website this June, We Love This Book. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller group


London Book Fair 2011: Keeping An Open Mind

In 2001, 81% of publishers were already preparing for the coming ebook (BML research March 2001). Indeed they thought it would come quickly, with half predicting ebooks would deliver more than 10% of total book income by 2006. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open mind


New awards on Sports Book shortlists

Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 11:35 New awards for Best Racing Book and Best Sports Book Retailer will be up for grabs at this year's British Sports Book Awards 2011. W H Smith, Amazon, Waterstone's and Foyles are all in the mix to win the best sports retailer... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #football book #rugby book #publicity campaign


London Book Fair 2011: An Evolutionary Phase

This year's London Book Fair is taking place at a time of unique change. The shift from the printed word to the downloaded text is accelerating; chains and standalone bookstores are closing down around the world; and the very future of the book "entity" is being challenged by commentators and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking place #printed word


Downloading Free Books to Your IPad

Reading reader Greg Jacobs is interested in putting books other than those available from the iBookstore on his iPad. He writes: Continue reading at PC World

[ PC World | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #putting books


London Book Fair 2011: Going Global

In 2009, the number of self-published books released in the US exceeded the number of new titles from conventional publishers for the first time in history. Now, a similar pattern is emerging overseas. Until recently, costly transatlantic shipping, different trim sizes and business models, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trim sizes #business models #foreign markets #vice versa


Eason launches "diverse" marketing campaign

Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign


Kobo Opens New Chapter in Europe [eMoney]

Toronto-based Kobo, the e-reading service going up against Amazon, Apple and others, is expanding into Europe. It plans to launch local content versions starting in Germany and Spain in May, and then expand to France, Italy and the Netherlands later. Kobo, which isn't focused on selling... Continue reading at AllThingsD

[ AllThingsD | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #toronto-based kobo #e-reading service


London Book Fair 2011: What's Cooking In Content Services?

E-books, mobile apps and e-learning modules are hot. That's the conclusion from a quick survey of 18 content services vendors operating in India. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content services #mobile apps #quick survey