Bonnier Generates About 25% of Its Revenue From Digital

Although marketers continue to shift print budgets to digital media, most magazine companies still generate the bulk of their revenue from selling print ads. About 20% of Time Inc.'s ad revenue, for instance, comes from selling digital ads. But industrywide the shift from paper is underway, with digital ad revenue expected to overtake print by 2019 -- the result of both swelling digital budgets and shrinking print outlays, according to a recent PricewaterhouseCoopers report.Bonnier, publisher of nearly three dozen special interest titles like Scuba Diving, Field & Stream, Savuer and Popular Science, is an active participant in the industry's transformation. The company, part of the Swedish media conglomerate Bonnier AB, generates about 25% of its revenue from digital, according to Eric Zinczenko, who was named Bonnier CEO this week.Mr. Zinczenko -- brother of former Men's Health Editor-in-Chief David Zinczenko, who now runs his own editorial consultancy Galvanized -- succeeds David Freygang, who spent more than 25 years at Bonnier. In his new role, Mr. Zinczenko plans to accelerate the company's digital drive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-06-17 00:00:00 UTC ]
News tagged with: #magazine companies #field stream #popular science

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This Week’s Bestsellers: March 25, 2024

Books by “Mythical Chef” Josh Scherer, Deion “Coach Prime” Sanders, and romantasy author Scarlett St. Clair are among the big debuts. Plus the anime adaptation of Eiichiro Oda’s One Piece manga celebrates its 25th anniversary. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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Book Deals: Week of March 25, 2024

Simon & Schuster lands a novel that had the London Book Fair buzzing, Celadon signs a young Harvard grad’s hot debut novel, and more Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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How to save papers, photos, and analog music digitally

Do you, like me, have paper documents that have long since been scanned and processed, records or music cassettes that you would like to listen to on your mobile phone, and photo prints that are planned for a digital photo book? Then you will appreciate the two-step instructions in... Continue reading at PC World

[ PC World | 2024-03-08 14:00:00 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
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The week's bestselling books, Feb. 25

The Southern California Independent Bookstore Bestsellers list for Sunday, Feb. 25, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-21 14:00:24 UTC ]
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Tor Books Criticized for Use of AI-Generated Art in 'Gothikana' Cover Design

The use of AI-generated assets in the cover art for the dark academia novel 'Gothikana' by RuNyx, originally self-published and reissued by Tor Books' romance imprint Bramble, has set off a debate about the role of AI in publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-21 05:00:00 UTC ]
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Resisting sentimentality, Laird Hunt's latest book is an elegy for a lost generation

Without even the slightest sentimentality about it, Laird Hunt's new book, 'Float Up, Sing Down,' provides an elegy for a lost generation. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-07 17:33:54 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
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‘There is joy, and there is rage’: the new generation of novelists writing about motherhood

From the shock and awe of labour to domestic isolation, a wave of recent novels captures the transformative nature of being a motherThey say nothing prepares you. Before having my baby, I approached the literature of motherhood as though I were about to sit an exam. If my studies tempered the... Continue reading at The Guardian

[ The Guardian | 2024-01-20 11:00:01 UTC ]
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OverDrive: Record Number of Libraries Hit One Million Digital Lends in 2023

Another year, another record: OverDrive reps reported this week that 152 libraries around the world reached million-checkout milestone last year, including 23 first-timers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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Create and sell an e-book for just $25 this January

If you’re looking for more ways to earn an income or diversify revenue streams, e-books are a great avenue. You don’t need to be an expert, either. With My AI eBook Creation Pro, you can create premium e-books in a matter of clicks without the writing or design expertise. Powered by... Continue reading at PC World

[ PC World | 2024-01-10 08:00:00 UTC ]
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OverDrive Reports Another Record Year for Digital Library Circulation

Library users worldwide borrowed some 662 million e-books, digital audiobooks, and digital magazines, OverDrive reps announced in a release this week, with 152 library systems reporting more than a million digital checkouts in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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Beware the ‘botshit’: why generative AI is such a real and imminent threat to the way we live | André Spicer

Unless checks are put in place, citizens and voters may soon face AI-generated content that bears no relation to realityAndré Spicer is professor of organisational behaviour at the Bayes Business School at City, University of LondonDuring 2023, the shape of politics to come appeared in a video.... Continue reading at The Guardian

[ The Guardian | 2024-01-03 12:00:01 UTC ]
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A Shipment of 25,000 Books to Ukraine: Book Aid International

With leading support from Hachette UK and Oxford University Press, Book Aid's shipment for kids and adults is in distribution. The post A Shipment of 25,000 Books to Ukraine: Book Aid International appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-15 21:37:46 UTC ]
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Spotify is testing AI-generated playlists

Spotify is testing an AI-powered feature that creates playlists from text prompts. TikTok user @robdad_ posted a short clip of it, captioned, “I just randomly discovered Spotify’s ChatGPT?” For the chosen guinea pigs, the feature is available as an option under Your Library after tapping the... Continue reading at Engadget

[ Engadget | 2023-12-14 18:18:00 UTC ]
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How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with: #video content #associate director #digital media