Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]

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Readers want academic expertise

In May of this year, SAGE publishing took a step that was part gamble, part experiment. As discussions over lockdown policies dominated the global conversation, Professor Stephen Reicher emerged as one of the most authoritative voices in the field, through his work with the government’s... Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 10:49:23 UTC ]
More news stories like this | News stories tagged with: #global conversation #authoritative voices #originally scheduled


‘Help us solve goals that we can’t solve in person’: How Industry Dive soared revenue as B2B budgets migrated to digital

The B2B digital publisher generated $60 million in revenue in 2020, ahead of expectations going into the year. The post ‘Help us solve goals that we can’t solve in person’: How Industry Dive soared revenue as B2B budgets migrated to digital appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-10 05:01:23 UTC ]
More news stories like this | News stories tagged with: #digital publisher


Bourne unites authors in bookshop support campaign

Author Holly Bourne has launched a campaign to support bookshops during lockdown, involving more than 300 writers so far.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-05 06:38:02 UTC ]
More news stories like this | News stories tagged with: #support bookshops #bookshop


As Covid-19 Cases Surge, PRH Again Extends Temporary E-book, Digital Audio Terms for Libraries, Schools

Penguin Random House executives this week confirmed that the publisher is extending its "temporary" digital license terms for e-books and digital audio in libraries and schools through March 31, 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audio #libraries #penguin random house


Digital publishers hunt for home on connected TV

Media companies don’t have to choose between operating a standalone CTV app or a 24/7 channel within a third-party platform, but for some publishers, it’s not even a choice. The post Digital publishers hunt for home on connected TV appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-04 05:01:32 UTC ]
More news stories like this | News stories tagged with: #connected tv #digital publishers


Irish digital children's book festival launches

A digital Irish children's book festival is launching later this month, in association with Dublin's Pavilion Theatre.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-04 03:24:57 UTC ]
More news stories like this | News stories tagged with: #book festival #children's book


Support builds for Adeola’s illustrator credits campaign

​More than 500 authors and illustrators have signed a letter by illustrator Dapo Adeola asking the BBC and the wider media to credit illustrators.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 17:24:53 UTC ]
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Bloomsbury to repay staff £700K in pandemic wage cuts

Bloomsbury has announced it will repay almost £700,000 to staff who took a pay cut during the first months of the pandemic, following the publisher's most succesful interim results since 2008. Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 08:01:03 UTC ]
More news stories like this | News stories tagged with: #pay cut #bloomsbury


DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with: #demand-side platform #digital media


S&S launches regional campaign for Thomas' Firewatching

Simon & Schuster is launching a billboard campaign in Sheffield to promote Russ Thomas' debut novel Firewatching.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 11:36:23 UTC ]
More news stories like this | News stories tagged with: #simon schuster


Bloomsbury bags 'urgent' non-fiction title from economist Blakeley

Bloombury is to publish the first major work by 27-year-old economist Grace Blakeley, after winning a 10-way auction.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-27 18:38:16 UTC ]
More news stories like this | News stories tagged with: #major work #non-fiction title


Bloomsbury to publish companion to Natural History Museum's Fantastic Beasts exhibition

Bloomsbury is to publish the "definitive" companion book to accompany the Natural History Museum's upcoming exhibition, "Fantastic Beasts: The Wonder of Nature", in collaboration with Warner Bros. Pottermore Publishing will publish the e-book.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-27 15:33:33 UTC ]
More news stories like this | News stories tagged with: #companion book #upcoming exhibition #fantastic beasts #warner bros #pottermore publishing #bloomsbury


Online sales push Bloomsbury to best first-half since 2008

Bloomsbury Publishing has delivered its highest first half earnings since 2008, as "signficantly higher” online book sales and e-book revenues led to year-on-year profit growth of 60% to £4m in the six months ended 31st August 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 15:50:49 UTC ]
More news stories like this | News stories tagged with: #bloomsbury publishing #half earnings #e-book #online book #bloomsbury


Pluto launches pre-order campaign supporting immigrant welfare body

Pluto has launched a pre-order campaign which helps raise funds for the Joint Council for the Welfare of Immigrants. It comes ahead of the publication of The Truth About Modern Slavery by Emily Kenway in January next year.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 00:21:20 UTC ]
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Readers share the book endings that infuriated them the most

Our commenters had some thoughtful responses to a story about novels that ended in disappointing ways. Continue reading at The Washington Post

[ The Washington Post | 2020-10-24 12:00:00 UTC ]
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Nigeria’s Digital Aké Arts and Book Festival Opens Today

The seventh Aké Arts and Book Festival in Lagos is all online and available for all to see. Events are free and open to the public. The post Nigeria’s Digital Aké Arts and Book Festival Opens Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-22 19:32:42 UTC ]
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Global recession and no-deal Brexit will bite, IPG conference hears

As the UK edges closer to the Brexit transition deadline, global recession and the weakened state of the UK's economy because of Covid-19 will hit the trade hard, delegates at the Independent Publishers Guild conference heard.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-22 07:34:44 UTC ]
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Workman Launches Campaign to Support Indie Bookstores

Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #workman publishing #encourage readers #buy books #holiday season #shop local #independent bookstore


After Digital Conferences, Booksellers See Hybrid Future

Following the recent slate of virtual regional bookseller conferences, both organizers and participants anticipate that in-person gatherings will make a return someday and will be part of a hybrid model that includes enhanced virtual programming. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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Rollout of Boxed Out Campaign Questioned at GLIBA Meeting

Great Lakes Independent Booksellers Association members raised concerns during its annual membership meeting about the strategy behind the rollout to the ABA's Boxed Out marketing campaign. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #booksellers association