Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]

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Infectious Media sells to Kepler Group with global expansion plans

Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4. Continue reading at Media Week

[ Media Week | 2020-12-03 09:34:13 UTC ]
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Bloomsbury spreads word with industry-exclusive proof for The Other Black Girl

Bloomsbury has launched its marketing and publicity campaign for Zakiya Dalila Harris' publishing-set novel, The Other Black Girl, with a proof going exclusively to industry professionals. Continue reading at The Bookseller

[ The Bookseller | 2020-12-01 04:30:21 UTC ]
More news stories like this | News stories tagged with: #black girl #publicity campaign #industry professionals #bloomsbury


BBC Radio 4 adaptation of Gaiman's fairytale to be released as digital download

BBC Audio will release the BBC Radio 4 adaptation of Neil Gaiman’s The Sleeper and the Spindle as a digital download in January 2021, with an exclusive introduction from the author.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-30 14:33:55 UTC ]
More news stories like this | News stories tagged with: #neil gaiman #digital download


Publishers join forces for children's Christmas present campaign

A group of publishers are donating thousands of books to The Childhood Trust’s campaign, to ensure disadvantaged children in London receive a present this Christmas. Continue reading at The Bookseller

[ The Bookseller | 2020-11-29 18:36:18 UTC ]
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How the legacy of colonialism shaped the last global Ebola epidemic

Public health expert Paul Farmer says it’s crucial to understand the context of pandemics. Continue reading at The Washington Post

[ The Washington Post | 2020-11-26 13:00:00 UTC ]
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Penguin Random House is buying Simon & Schuster. That’s bad for readers.

For book lovers, the announcement may feel like background noise, but the ramifications are huge. Continue reading at The Washington Post

[ The Washington Post | 2020-11-25 12:57:10 UTC ]
More news stories like this | News stories tagged with: #book lovers #random house


Chicago High School Students Get Free Digital Access to Obama's 'A Promised Land'

All Chicago Public Schools high school students and staff can freely access the e-book and digital audio of 'A Promised Land' through December 31, 2020, via OverDrive's Sora app. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-24 05:00:00 UTC ]
More news stories like this | News stories tagged with: #promised land #digital audio #e-book


University Presses bullish about acceleration of transition to digital

For many in the university press sector, the pandemic’s impact on digital working practices and consumption patterns have hastened plans to transition—and a number are positive about the future Continue reading at The Bookseller

[ The Bookseller | 2020-11-22 15:12:18 UTC ]
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Eighty years of memories that will stir readers’ own

Essayist Roger Rosenblatt’s wide wanderings start with a solo trip to the beach — at age 3. Continue reading at The Washington Post

[ The Washington Post | 2020-11-20 13:00:00 UTC ]
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Now Is the Time to Finally Close the Digital Divide

The incoming president of the Association of Rural & Small Libraries argues that Covid-19 has shown us the urgent need for a national broadband strategy and a more equitable, sustainable digital library market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital divide #libraries


Stephanie Purcell joins Bloomsbury

Stephanie Purcell, group rights director at Simon & Schuster, has been appointed group rights director at Bloomsbury. Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 19:54:32 UTC ]
More news stories like this | News stories tagged with: #simon schuster #bloomsbury


BuzzFeed to buy HuffPost from Verizon in latest digital media deal

As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age

[ Advertising Age | 2020-11-19 19:16:51 UTC ]
More news stories like this | News stories tagged with: #buy huffpost #minority stake #ad platform #digital media


Italy’s ‘Why I Read’ Campaign Flies Again

Italy's annual book-donation program for school libraries is back this year, despite the constraints of the coronavirus pandemic. The post Italy’s ‘Why I Read’ Campaign Flies Again appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-18 17:11:45 UTC ]
More news stories like this | News stories tagged with: #post italy #school libraries #coronavirus pandemic #libraries


Use the 'great power' of comms to reach more readers, industry PRs advise

The publishing industry should trust and listen to its communications teams to see greater change and audience growth, PR professionals said at The Bookseller's FutureBook conference on Tuesday (17th November). Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 06:55:46 UTC ]
More news stories like this | News stories tagged with: #audience growth #futurebook conference #publishing industry


SelfMadeHero launches Draw Your Bookshop lockdown campaign

Graphic novel publisher SelfMadeHero is launching a social media campaign calling for artists to support bookshops with a drawing of their favourite store. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 06:10:11 UTC ]
More news stories like this | News stories tagged with: #publisher selfmadehero #support bookshops #graphic novel #bookshop


PA's week-long #WorkInPublishing campaign launches for 2020

The Publishers Association’s Work in Publishing campaign, aimed at encouraging young people between the ages of 14 and 24 to pursue a career in publishing, takes place this week (16th–20th November), involving publishers including HarperCollins, Penguin Random House and Hachette UK. Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 21:16:00 UTC ]
More news stories like this | News stories tagged with: #publishers association #takes place #penguin random house


PRH's Obama UK media campaign kicks off this weekend

With Barack Obama's memoir out from Viking on Tuesday (17th November), PRH's UK media campaign will kick off this weekend. Continue reading at The Bookseller

[ The Bookseller | 2020-11-13 00:35:10 UTC ]
More news stories like this | News stories tagged with: #barack obama #memoir


Cowell and BookTrust reveal pairings for Pass The Pen campaign

BookTrust Represents and Children's Laureate Cressida Cowell have revealed the pairings for #PassThePen, a social media campaign designed to help promote visibility, champion new voices and generate book sales for emerging authors and illustrators of colour. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 00:41:21 UTC ]
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Indian move to regulate digital media raises censorship fears

Government will oversee online news, social media and video streaming platformsIndia’s government has ordered that all online news, social media and video streaming platforms such as Netflix and Amazon Prime are to be subject to state regulation, raising fears of increased censorship of digital... Continue reading at The Guardian

[ The Guardian | 2020-11-11 18:02:04 UTC ]
More news stories like this | News stories tagged with: #online news #amazon prime #raising fears #digital news #digital media


COVID-19 has hurt physical book sales and helped audio and digital

You would expect the recent coronavirus crisis to have helped digital entertainment, but with reading it is still led by the traditional hardback and softback formats. However, the pandemic is helping to dethrone physical books, as people are more cautious about going out. While paper books... Continue reading at Betanews

[ Betanews | 2020-11-11 10:35:53 UTC ]
More news stories like this | News stories tagged with: #paper books #current state #hardback #physical book