Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]

Other Publishing stories related to: 'Bloomsbury Targeting Digital Readers In New Global Campaign'

Can Greenwald's digital magazine Intercept help to reinvent journalism?

Founder plans non-hierarchical newsroom and wants to build First Look Media on collaborationWith $250m in funding from eBay founder Pierre Omidyar and some high profile journalist hires, First Look Media has set itself the lofty task of reinventing journalism for the digital age, starting with... Continue reading at The Guardian

[ The Guardian | 2014-03-02 00:00:00 UTC ]
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Two Digital Executives Leaving Time Inc.

Fran Hauser and John Cantarella, two top digital executives at Time Inc., are leaving the company ahead of its spinoff, each said this week.Ms. Hauser has spent 10 years with the publisher, rising to digital president of Time Inc.'s Style and Entertainment Group, which included People,... Continue reading at Advertising Age

[ Advertising Age | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital president #entertainment group #entertainment weekly #recent reorganization #sports group

Learnist Releases App, Debuts Digital Bookstore

Learnist, an online social learning venture and application, is releasing a new iOS app for mobile devices and launching the Learnist Digital Bookstore, which will sell premium content from a selection of well-known experts and celebrities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ios app #mobile devices

Peanuts Gang Hits Sourcebooks' Digital Platform

Sourcebooks announced this morning that the Chicago-based publisher is adding the Peanuts gang to its Put Me in the Story digital platform, which allows parents to create personalized versions of children's books as an app or in print format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platform #sourcebooks announced #peanuts gang #print format

New Light on Lent: Books Help Readers See Anew

During the Lenten season Christians are urged to more deliberately contemplate Christ’s suffering and death. But traditional observances, such as penance and fasting, all too often produce dour expressions instead of spiritual fruits. Three new books hope to resurrect the joyful side of this... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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Touting Their Digital Chops, Old Media Invade NewFronts

This year's NewFronts could be confused for OldFronts.Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining... Continue reading at Advertising Age

[ Advertising Age | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #national geographic #big player #digital video #print magazine #print brands

If native advertising is so harmless, why does it rely on misleading readers? | Bob Garfield

It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soulThe devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd... Continue reading at The Guardian

[ The Guardian | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deal offers

Martha Lane Fox to speak at LBF Digital Minds

Martha Lane Fox, co-founder of lastminute.com, will speak at the London Book Fair 2014’s... Continue reading at The Bookseller

[ The Bookseller | 2014-02-25 00:00:00 UTC ]
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Deutsche Telekom, Paypal offer carrier billing for digital purchases

Through a deal with PayPal, Deutsche Telekom is letting mobile users purchase digital goods and get billed on their regular mobile phone accounts.Deutsche Telekom has a presence in 14 markets throughout Europe, with some 144 million mobile customers, and is working with PayPal to offer the... Continue reading at PC World

[ PC World | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deutsche telekom #digital purchases

If Native Advertising Is So Harmless, Why Does It Rely on Misleading Readers?

The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #magazine publishers #higher rates

In a Digital World, What Does “Out of Print” Mean?

With ebooks and print-on-demand, readers never again have to want for a much loved, long forgotten, or previously unpublished book from a cherished writer. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world

The Borribles, once infamous children's books, reissued for 21st-century readers

Considered too inflammatory to publish in the wake of 1980s UK riots, these tales of anarchic runaways are to be re-released as ebooksMichael de Larrabeiti's classic stories of anarchic, pointy-eared street children the Borribles, which were judged to be so lawless in the 1980s that their... Continue reading at The Guardian

[ The Guardian | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big city #making good

2014 TV Upfront and Digital NewFront Calendar

TV networks are gearing up for their flashy presentations, which represnt the kick-off to negotiations with advertisers over fall prime-time programming.As has been the case over the past several years, plenty of other digital media companies and publishers are also vyying for marketers' TV... Continue reading at Advertising Age

[ Advertising Age | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv networks #tv budgets #handy calendar #media company

Digital Manga, Inc. to Publish Tezuka Backlist

Tezuka Productions and Digital Manga, Inc. have announced a deal to translate and digitally publish hundreds of volumes of manga by revered manga and anime creator Osamu Tezuka. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital manga

Pocklington Post makes a virtue of parish pump stories written by readers

Pocklington - nicknamed Pock - is a small market town in the Yorkshire Wolds, about 13 miles (or 21 kms) from the city of York.Its population of 8,337 is served by a weekly newspaper, the Pocklington Post, which was chosen by its owner, Johnston Press, to pioneer the publishing of user generated... Continue reading at The Guardian

[ The Guardian | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online subscriptions

First-Time Exhibitors Target Toy and Specialty Retailers at Toy Fair 2014

This year's New York International Toy Fair was characterized by steady traffic on the show floor, key customers roaming the aisles of the Javits Center, orders being written, and meetings being accomplished. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #show floor #javits center

Horowitz to Deliver Digital Minds Keynote

The "polymath" author will offer "unique insight into critical and commercial success across books, film, and T.V." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commercial success

Reader's Digest sold for £1

Mike Luckwell buys struggling title from Jon Moulton's private equity company, Better Capital, with plan to target over-50sReader's Digest has been sold for just £1 to Mike Luckwell, whose previous major investments have included Bob the Builder creator HIT Entertainment and WPP.Jon Moulton's... Continue reading at The Guardian

[ The Guardian | 2014-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late 1980s #biggest shareholder #early 1960s #global circulation

Gadget magazine T3 is UK's most popular digital title

Magazine doubled e-edition sales to 22,000 in past year, ahead of rivals Stuff, GQ and BBC's Top GearGadget magazine T3 is the UK's most popular digital magazine, doubling e-edition sales to 22,000 in the past year, with GQ and BBC titles including Top Gear also making the top 10.T3 reported an... Continue reading at The Guardian

[ The Guardian | 2014-02-14 00:00:00 UTC ]
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