Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford Reserve and Fury, an action drama from Sony Pictures premiering in October. Flipboard bills itself as "your personal magazine," an app that displays your favorite social media pages, news sites and blogs in one place. Its video ads will require a click from users and play in full-screen mode with audio. The company is reportedly looking into the possibility of auto-play videos—in the same style as Facebook—but is waiting to see how users respond to the ads first. Flipboard has been busy this year, acquiring competitor Zite from CNN in March and striking a deal with the news organization for exclusive content. But digital video is an area advertisers are particularly interested in, with spending projected to grow 42 percent to $5.96 billion in 2014, per eMarketer. "This trend makes video advertising on mobile devices highly popular as a channel for branding, and it made sense for us to add it to our offering to advertisers," said Christine Cook, Flipboard's head of advertising, in a statement. During this pilot launch, the ads will be available for advertisers in the news, sports, and travel and entertainment industries, with more opportunities available as the company rolls out a... Continue reading at 'AdWeek'
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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Merit trumped politics this year when modest, retiring, universally admired Canadian author Alice Munro received the Nobel Prize in Literature. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-11 00:00:00 UTC ]
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Watch our Frankfurt Book Fair video interviews with Peter Usborne (Usborne Books), Bob Campbell (Wiley), Jamie Byng (Canongate), Richard Nash (Small Demons), and other leading figures in the publishing industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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Author Val McDermid tells the BBC's Nick Higham about her latest book Cross and Burn, the eighth novel in The Wire in the Blood series. Continue reading at BBC World
[ BBC World | 2013-10-11 00:00:00 UTC ]
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On the first day of the 2013 Frankfurt Book Fair, the Publishing Perspectives video team interviewed agents, publishers and organizers about their expectations for the near future of the industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
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Is something rotten in the world of academic publishing? Yes, if you read a blockbuster piece in the latest issue of Science magazine showing how many open–access journals have little or no quality control, and apparently put hard cash (in the shape of author contributor fees) before... Continue reading at Fast Company
[ Fast Company | 2013-10-10 00:00:00 UTC ]
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A new analysis of ISBN data by Bowker found that the number of self-published books in 2012 rose 59% over 2011, growing to over 391,000 titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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The Publishing Perspectives team attended CONTEC Frankfurt and Publishers Launch at the Frankfurt Book Fair to find out what the crowds were buzzing about. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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In the wake of the government shutdown, Baltimore-based breathe bookstore café is offering a 10 percent discount to furloughed workers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-08 00:00:00 UTC ]
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Just two weeks after announcing a $50 million dollar round of funding, mobile news reader Flipboard revealed growth numbers that may explain investors' eagerness to get behind it.The company now claims 90 million users, a jump from the 85 million Flipboard CEO Mike McCue confirmed early last... Continue reading at Advertising Age
[ Advertising Age | 2013-10-08 00:00:00 UTC ]
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To celebrate Children's Book Week, the charity Booktrust has compiled a list of 100 books that they say every child should read by the age of 14. BBC News asked some children what they thought. Continue reading at BBC News
[ BBC News | 2013-10-08 00:00:00 UTC ]
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In separate deals with agents at William Morris Endeavor, HarperCollins's Terry Karten acquired North American rights to two of the big buzz books drawing attention leading into the Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-07 00:00:00 UTC ]
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A recent study done by New York's New School for Social Research found that, after reading literary fiction, participants displayed more social perception and empathy. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-05 00:00:00 UTC ]
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The second of two previews of agents' hotlists on the eve of the Frankfurt Book Fair. WME... Continue reading at The Bookseller
[ The Bookseller | 2013-10-04 00:00:00 UTC ]
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Most small newspapers would be happy with an online publishing system that solves more headaches than it creates. Finding software that makes digital revenue and reader traffic skyrocket seems like the stuff of dreams. But that’s precisely ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-04 00:00:00 UTC ]
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Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek
[ AdWeek | 2013-10-04 00:00:00 UTC ]
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BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
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Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
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The New York Public Library recently discovered a treasure trove of video games in its archives created by psychedelic evangelist Timothy Leary. Over 375 floppies (talk about flashbacks) containing a "dozen or so" games developed by the LSD-advocate in the '80s -- some are playable via emulation... Continue reading at Engadget
[ Engadget | 2013-09-30 00:00:00 UTC ]
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For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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