The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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E-book sales had a major impact on all of the major trade publishers' 2012 performance, with Random House coming out the biggest winner thanks to the success of the 50 Shades trilogy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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This new library-in-a-shipping-container plans on using growing Internet access in Africa to create a new model for making available both electronic information and physical books. It’s a conundrum that library advocates have struggled with for years: in many areas in the developing world,... Continue reading at Fast Company
[ Fast Company | 2013-03-28 00:00:00 UTC ]
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Eric Schmidt, the executive chairman of Google, has said that the internet giant is willing to launch a similar "digital publishing innovation fund" in the UK to the one it launched in France last month. When asked by the Guardian&rsquo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-22 00:00:00 UTC ]
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Little, Brown is celebrating the 15th anniversary of Alexander McCall Smith’s The No 1... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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Hodder & Stoughton has put an interactive version of the cover of Stephen King's... Continue reading at The Bookseller
[ The Bookseller | 2013-03-21 00:00:00 UTC ]
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Just 4% of French authors have signed digital contracts for their most recent books and a third... Continue reading at The Bookseller
[ The Bookseller | 2013-03-20 00:00:00 UTC ]
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Last year saw a higher number of books bought from internet-only businesses than from bricks and... Continue reading at The Bookseller
[ The Bookseller | 2013-03-20 00:00:00 UTC ]
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A new profile of the Financial Times is the latest piece to hold up the company as a model for traditional publishers that want to create a digital-era business. It sounds great, but it’s not very realistic. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-19 00:00:00 UTC ]
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John Wiley has launched subscription e-learning resource www.digitalclassroom.com, combining... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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The rise in ebook reading in the US and UK over the past three years has driven market share... Continue reading at The Bookseller
[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Last year at the end of this annual bestseller article, we made the obvious prediction that unit sales for hardcover bestsellers would be even lower for 2012 books and that the “ebook explosion could be the culprit.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-17 00:00:00 UTC ]
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Random House US has adjusted its proposed terms for authors with Random House's new digital... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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There are 866 publications in Poets & Writers’ database of literary magazines, 14 of which were added in early 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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Hearst Magazines UK has appointed Microsoft ad executive Stephen Edwards to the new role of group digital sales director. Continue reading at Media Week
[ Media Week | 2013-03-05 00:00:00 UTC ]
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Cygnus Business Media CEO John French, who was brought on three years ago just as the b-to-b media company came out of bankruptcy protection, has spent that time making some dramatic moves in an effort to turn the company around. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Lewis Lapham, editor of Lapham's Quarterly, believes we are still in the experimental phase of digital media, waiting for the next online Shakespeare to emerge. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-27 00:00:00 UTC ]
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Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine
[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
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Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget
[ Engadget | 2013-02-25 00:00:00 UTC ]
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Ruth Killick, publicity director at Profile Books, is leaving the company to set up her own PR... Continue reading at The Bookseller
[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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