The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Agency Curtis Brown has launched a digital self-publishing programme through Kindle Direct... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Eric Schmidt, executive chairman of Google, and Jared Cohen, director of Google Ideas, will address the promises and pitfalls of a digitally connected world in a book titled “The New Digital Age: Reshaping the Future of People, Nations and Business,” due out on April 23 from Knopf. Continue reading at AllThingsD
[ AllThingsD | 2012-12-04 00:00:00 UTC ]
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Barnes & Noble has grown Nook digital content sales by 38% year-on-year in its second quarter... Continue reading at The Bookseller
[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget
[ Engadget | 2012-11-29 00:00:00 UTC ]
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Random House UK has launched its first digital consumer campaign for Christmas on dedicated... Continue reading at The Bookseller
[ The Bookseller | 2012-11-28 00:00:00 UTC ]
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Hachette Children's Books has begun making its picture books available as ebooks from... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Simon & Schuster Children’s Books is predicting this Christmas and Boxing Day will be... Continue reading at The Bookseller
[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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Publishers remain deeply divided on ebook issues including rights, royalties and e-lending, this... Continue reading at The Bookseller
[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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A 50% year-on-year increase in digital sales at Cambridge University Press contributed to a... Continue reading at The Bookseller
[ The Bookseller | 2012-11-22 00:00:00 UTC ]
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Atlantic imprint Corvus is set to republish a 1980s “bonkbuster” by controversial... Continue reading at The Bookseller
[ The Bookseller | 2012-11-20 00:00:00 UTC ]
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Twenty-two independent bookshops have signed up to stock Kobo’s e-reader range, with... Continue reading at The Bookseller
[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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The owners of the Big Green Bookshop are to open a second premises in Brookmans Park,... Continue reading at The Bookseller
[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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As publishing conglomerates and technology firms become the dominant forces in an increasingly digital marketplace for the book and comics industries, opportunities are opening for smaller, more nimble independent media companies like Arch Enemy Entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-17 00:00:00 UTC ]
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NEW YORK, Nov. 15, 2012 /PRNewswire-USNewswire/ -- The Alliance for Audited Media, formerly the Audit Bureau of Circulations, has completed an initial audit of Adobe Digital Publishing Suite (DPS), a solution that many AAM publisher members use ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-15 00:00:00 UTC ]
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A leading retail m.d. has said the government must "address the Amazon problem" in... Continue reading at The Bookseller
[ The Bookseller | 2012-11-15 00:00:00 UTC ]
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The Friday Project has signed a series of three digital “pamphlets” by British design... Continue reading at The Bookseller
[ The Bookseller | 2012-11-09 00:00:00 UTC ]
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In a move that could provide a boost to the small but growing digital comic book business, DC Comics has signed deals to sell comics through online stores owned by Apple, Amazon and Barnes & Noble. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-11-08 00:00:00 UTC ]
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Amazon is on the cusp of launching the complete Kindle line in Japan, so it's only right that the online retailer fine-tune its firmware for local reading habits. A new version 5.3.0 update for the Kindle Paperwhite puts much of that focus on Manga, introducing options to fit the stylized comics... Continue reading at Engadget
[ Engadget | 2012-11-08 00:00:00 UTC ]
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The Ruler of Sharjah has called on publishers to embrace digital, but make sure authors and... Continue reading at The Bookseller
[ The Bookseller | 2012-11-07 00:00:00 UTC ]
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Tunisia’s ISLAMeBooks, one of several new digital start-ups in the Arab world, is looking to help explain Islamic practice and theology to a wider readership. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-06 00:00:00 UTC ]
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