Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
News tagged with: #search engines #disappointing results #things digital #simply isn #holy grail

Other Publishing stories related to: 'Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share'

Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets

Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
More news stories like this | News stories tagged with: #post germany #audiobook service #spanish markets #audiobook

Yahdon Israel Pulls Back the Curtain on Publishing

The senior editor at Simon & Schuster, who acquired NBA finalist ‘Temple Folk’ after putting out a call for submissions on Instagram, wants to make the publishing industry more transparent and accessible. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
More news stories like this | News stories tagged with: #senior editor #simon schuster #publishing industry

APA: Audiobooks’ US Share Up 5 Percent, 2017 to 2022

The Audio Publishers Association's Michele Cobb sees a steady gain by audiobooks in the United States' publishing marketplace. The post APA: Audiobooks’ US Share Up 5 Percent, 2017 to 2022 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-22 19:35:05 UTC ]
More news stories like this | News stories tagged with: #publishers association's

Farah Ali Fictionalizes the Ways Poverty Shapes the Ebbs and Flows of Relationships

Farah Ali’s debut novel The River, The Town is a haunting portrait of lives relegated to the margins by capitalism and its resulting byproduct: the inequitable distribution of resources. The world of the novel centers two places, the Town and the City, and the narrative focus, in typical... Continue reading at Electric Literature

[ Electric Literature | 2023-11-20 12:01:00 UTC ]
More news stories like this | News stories tagged with: #haunting portrait #narrative focus #electric literature #debut novel

Black Romance Authors and Editors Share Their Passion for Love Stories

Amid ongoing challenges, Black authors and editors are creating the love stories they want to read. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #love stories #black authors

How Marketers Are Navigating AI’s Language Gap

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek

[ AdWeek | 2023-11-13 21:00:00 UTC ]
More news stories like this | News stories tagged with: #vice president #digital content

Publishers of Academic Religious Books Share Topics for Tomorrow

When asked about their plans for their publishing programs, several publishers of academic religious books shared their ideas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing programs

Sharing the Gospel of Silence: PW Talks with Sarah Anderson

Sarah Anderson, who founded the Travel Bookshop in London before becoming a writer and painter, discusses the value of quiet in 'The Lost Art of Silence' (Shambhala, Dec.). Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #travel bookshop #lost art #bookshop

Stephanie Land's new memoir takes 'Maid' readers to school — not always in a good way

Stephanie Land's second memoir, 'Class,' a sequel to her blockbuster debut, 'Maid,' follows her journey to get an education — and holds readers at a distance. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-31 10:00:21 UTC ]
More news stories like this | News stories tagged with: #memoir takes #stephanie land #blockbuster debut #memoir

Levine Querido: Making Waves in the Spanish Market

Since its inception in 2019, the children’s publisher has quietly amassed a list of award-winning and bestselling titles with a focus on stories about the Latine experience by Latine creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #making waves #bestselling titles

Carmen Giménez Looks Back at Her Year at Graywolf

The former English professor says there has been a learning curve moving from academia to the publishing industry, but she feels energized by the challenges. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #carmen gimnez #publishing industry

Scholastic Says They’ll Walk Back Their Separate Diversity Collection for Book Fairs

Scholastic Book Fairs will no longer offer a separate diverse voices book case. But they still fail to address many questions. Continue reading at Book Riot

[ Book Riot | 2023-10-25 14:12:58 UTC ]
More news stories like this | News stories tagged with: #book fairs #scholastic

Scholastic walks back controversial segregated collection of diverse titles

With debates over book bans growing more contentious, the education publishing company tried to find a happy medium that may not exist. Across the nation, it’s time for the Scholastic Book Fair. The beloved and nostalgia-triggering event, where kids go and pick out an armful of books to take... Continue reading at Fast Company

[ Fast Company | 2023-10-25 13:50:00 UTC ]
More news stories like this | News stories tagged with: #diverse titles #scholastic

Sharjah International Book Fair To Host 108 Markets

At a news conference in the UAE, a new record for the coming 42nd Sharjah International Book Fair in how many markets will be represented. The post Sharjah International Book Fair To Host 108 Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-13 16:17:01 UTC ]
More news stories like this | News stories tagged with: #news conference

Lego employees share 10 secrets for finding boundless creativity

Tips for feeling motivated, embracing bad ideas, getting over creative blocks, and more. Some conference room tables boast bowls of candy or a gaggle of diminutive bottles of water. Others, painfully benign centerpieces, like a vase filled with colored glass beads. But when the Chronicle Books... Continue reading at Fast Company

[ Fast Company | 2023-10-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #books publishing

Amazon's Kindle Scribe is back on sale ahead of October Prime Day

Sales on Amazon products continue to roll out ahead of the official start of October Prime Day on everything from Blink cameras to Kindle Scribes. The 16GB Kindle Scribe is back on sale for 22 percent off, dropping to $265 from $340. It mirrors a recent sale on the... Continue reading at Engadget

[ Engadget | 2023-10-02 14:01:15 UTC ]
More news stories like this | News stories tagged with: #kindle scribe #official start #kindle scribes #prime members #kindle store #premium pen #buying advice #follow @engadgetdeals #kindle

Looking back, Sarah Cooper 'wasn't ready' for viral fame: 'I suffered a lot of humiliation'

In a new memoir about her sudden rise, Cooper, who came to prominence lip-syncing Donald Trump, faces the personal and professional costs of going viral. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-02 10:00:13 UTC ]
More news stories like this | News stories tagged with: #sarah cooper #sudden rise #memoir

Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek

[ AdWeek | 2023-09-28 10:30:00 UTC ]
More news stories like this | News stories tagged with: #integrated marketing #streamline operations #news publisher

Horizon Forbidden West battles its way to PCs in 2024

Sony continues its mission to release first-party titles on PC, as the critically-acclaimed PS5 sequel Horizon Forbidden West is coming to Steam and the Epic Games Store early next year. The port’s being handled by Nixxes Software, a company Sony purchased back in 2021.... Continue reading at Engadget

[ Engadget | 2023-09-27 17:26:58 UTC ]
More news stories like this | News stories tagged with: #pc players #good hands #digital soundtrack #worth noting #power ups #comic book