When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
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Johnston Press, the regional newspaper publisher of The Scotsman and the Yorkshire Post, has appointed BBC digital marketer Lucy Sinclair to the new role of group audience development and marketing director. Continue reading at Media Week
[ Media Week | 2012-11-27 00:00:00 UTC ]
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Penguin has bought the Puffin Book Club back from The Book People. The club was originally... Continue reading at The Bookseller
[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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Tim Godfray, chief executive of the Booksellers Association, has backed the stance taken by House... Continue reading at The Bookseller
[ The Bookseller | 2012-11-16 00:00:00 UTC ]
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Jamie Oliver's new cookbook has climbed to the top of the official book charts, scoring the... Continue reading at The Bookseller
[ The Bookseller | 2012-11-15 00:00:00 UTC ]
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The rise of easy-to-use ebook publishing platforms that distribute globally, the inherent speed of digital publishing, and the low cost and ever-rising demand for ebooks in both the developing world, as well as from developed but remote economies like Australia, offer the potential of vibrant... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
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At the end of June, Amazon’s Kindle family of reading devices was used to read ebooks by 55% of ebook buyers, according to figures compiled by Bowker Market Research. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
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Sales of children's books soared last week as schools broke for the first holiday of the new... Continue reading at The Bookseller
[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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Publishers and library suppliers say the UK academic library market is faring better than... Continue reading at The Bookseller
[ The Bookseller | 2012-11-05 00:00:00 UTC ]
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Evidence suggests that the most successful ebook retailers build on the mistakes of the predecessors and being first-to-market isn't a key to success. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
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Addressing the differences between the various international book markets is one of the missions we have here at Publishing Perspectives. It's perhaps the key reason we exist. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-02 00:00:00 UTC ]
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Overlooked in the much of the discussion of the Penguin Random House merger is just how important Latin America, China and India are to the deal. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
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#emerging markets
Epubli, the Holtzbrinck-owned German self-publishing platform, reflects on its methods and motivations for running a book prize suitable for the 21st century. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-30 00:00:00 UTC ]
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Sceptre has won a six-way auction to acquire a debut novel described as "impressive... Continue reading at The Bookseller
[ The Bookseller | 2012-10-26 00:00:00 UTC ]
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Pearson shares open higher on news that two of the world's biggest publishers, Penguin and Random House, are in talks about a possible merger. Continue reading at BBC News
[ BBC News | 2012-10-26 00:00:00 UTC ]
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At Frankfurt's annual Rights Directors Meeting, Wuping Zhao told the audience that Chinese publishers acquired rights to 15,592 foreign titles in 2011, up from just 1,664 in 1995. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-26 00:00:00 UTC ]
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Fifty Shades of Grey has sold more than 28 million physical copies around the world, though... Continue reading at The Bookseller
[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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A new global book classification system that aims to reduce cross-border confusion about subject... Continue reading at The Bookseller
[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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Samar Yazbek, whose latest book is an account of the Assad regime written inside Syria, will share the Pen Pinter prize with poet Carol Anne Duffy. Continue reading at BBC News
[ BBC News | 2012-10-09 00:00:00 UTC ]
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Morris Publishing Group is establishing a partnership with the local digital marketing team of magazine and newspaper publishing firm Hearst. Morris announced today that it reached an agreement with LocalEdge, a Hearst Media Services company, to re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-26 00:00:00 UTC ]
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