To get you ready for the weekend, we've rounded up some of our best stories this week: Twitter is falling out of favor with publishers as a reliable driver of traffic. It doesn’t have the audience scale, visual storytelling tools and ad products that Snapchat, Instagram and Facebook do. On Snapchat, meanwhile, brands like Birchbox have found a clever hack to convert followers into paying customers: the vanity URL. Facebook, for its part, is making a play for TV ad dollars with its new mobile video tab. The post Best of the week: Twitter’s woes and Snapchat Live Stories doubts appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-10 00:00:00 UTC ]
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#ve rounded
#audience scale
#ad products
#paying customers
Sarah Hall has won the £15,000 BBC National Short Story Award with her story "Mrs Fox... Continue reading at The Bookseller
[ The Bookseller | 2013-10-08 00:00:00 UTC ]
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Stanford Law School Fellow Vivek Wadhwa, whose criticism of Twitter's all-make board sparked a weekend debate on the social network, took to Bloomberg TV with his arguments on Monday. "They are a small elite group I call 'The Mafia' who are stuck in the echo chamber," said Wadhwa, who is... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-10-08 00:00:00 UTC ]
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#bloomberg tv
#private company
The disappearance of 14-year-old Elizabeth Smart dominated headlines a decade ago. Now 25, Smart tells of her experiences in "My Story," a memoir published this week by St. Martin's.The disappearance of 14-year-old Elizabeth Smart dominated headlines a decade ago. Now 25, Smart tells of her... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-10-07 00:00:00 UTC ]
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#memoir published
#decade ago
Whether following from abroad or tweeting from the conferences, here are the essential hashtags for The Frankfurt Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
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Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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#$736 million
#publishing platform
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Irish writer William Trevor has been named winner of the inaugural Charleston & Chichester... Continue reading at The Bookseller
[ The Bookseller | 2013-09-30 00:00:00 UTC ]
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Cornerstone has signed a six-figure deal for a début novel about a Mormon family in... Continue reading at The Bookseller
[ The Bookseller | 2013-09-27 00:00:00 UTC ]
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#major deal
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For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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#digital publishers
#weather company
Retirement means a lot of different things to a lot of different people. For Steven Soderbergh, it has meant, turning his attention away from directing theatrical releases at a breakneck pace, and working on any number of other projects instead. One such project involved writing a novella on... Continue reading at Fast Company
[ Fast Company | 2013-09-26 00:00:00 UTC ]
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#hardcover book
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@Horse_ebooks is the Twitter account that, until today, spewed frequent bouts of eerily poetic nonsense to more than 213,000 followers: @Horse_ebooks was widely believed to be a Twitter bot whose tweets were sent out by a robot that scraped text from obscure parts of the Internet. That is, until... Continue reading at Fast Company
[ Fast Company | 2013-09-25 00:00:00 UTC ]
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#twitter account
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#performance art
Twitter is quite the medium. An endless source of looping GIFs, "viral" videos, and, sadly, bad advertising. Most of the latter category is quickly dismissed by the block and report spam features of Twitter, but the occasional spambot elevates its "craft" to a level of surreal bliss which begs... Continue reading at Engadget
[ Engadget | 2013-09-24 00:00:00 UTC ]
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#giving users
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Back in 2011, Seth Godin published a blog post titled, “The Future of the Library,” in which he wrote: “The library is no longer a warehouse for dead books.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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Penton and NewBay Media each made M&A news this week, while UBM has agreed to sell a second property since Monday's announcement that CEO David Levin intends to step down in 2014. UBM Live, a division of the Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-20 00:00:00 UTC ]
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#newbay media
The National Book Awards is announcing expanded lists of ten finalists for four categories: fiction, nonfiction, poetry, and young adult fiction. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-17 00:00:00 UTC ]
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#ten finalists
The Man Booker Prize has admitted that changes are being made to its rules. However the award has... Continue reading at The Bookseller
[ The Bookseller | 2013-09-16 00:00:00 UTC ]
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It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
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Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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#programmatic buying
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#automated fashion
#native advertising
Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests. The company's content recommendation tech appears on all sorts of sites on the Web, often in the form of... Continue reading at AdWeek
[ AdWeek | 2013-09-04 00:00:00 UTC ]
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#recommended content
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#official release
Hearst is preparing to launch a digital weekly edition of monthly men's magazine Esquire this week, in an attempt to appeal to younger readers and stem double-digit circulation falls. Continue reading at Media Week
[ Media Week | 2013-09-02 00:00:00 UTC ]
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James McBride takes liberties as he visits the story of white abolitionist John Brown through the eyes of a young slave in 'The Good Lord Bird.'John Brown, the white abolitionist who sought to free black slaves with the barrel of a gun, is a recurring character in American literature. He's one... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-31 00:00:00 UTC ]
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#american literature