To get you ready for the weekend, we've rounded up some of our best stories this week: Twitter is falling out of favor with publishers as a reliable driver of traffic. It doesn’t have the audience scale, visual storytelling tools and ad products that Snapchat, Instagram and Facebook do. On Snapchat, meanwhile, brands like Birchbox have found a clever hack to convert followers into paying customers: the vanity URL. Facebook, for its part, is making a play for TV ad dollars with its new mobile video tab. The post Best of the week: Twitter’s woes and Snapchat Live Stories doubts appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-12-10 00:00:00 UTC ]
News tagged with:
#ve rounded
#audience scale
#ad products
#paying customers
Reviews editor Annie Coreno recommends 'The Private Lives of the Sun Signs' which explores the personality traits of the twelve zodiac signs, with insights into what motivates the people of each group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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This week: a bright and colorful atlas of classic literature, and the latest from Michel Houellebecq and Orhan Pamuk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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#classic literature
#michel houellebecq
#orhan pamuk
Agent Andrew Blauner sells a Beatles anthology he is editing to Blue Rider, the Hawker Fare cookbook goes to Ecco, Aladdin buys two more Barbara Dee middle-grade novels, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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#book deals
#blue rider
It’s a big week for old favorites, especially among children’s authors: Rick Riordan has the #1 book in the country, Harry Potter is back with a new look, and ‘Twilight'’s Bella and Edward are back with new genders. Plus two books delved into Kennedy Clan history, Patti Smith follows up ‘Just... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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#big week
#rick riordan
#harry potter
#patti smith
Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter. The quest for smoother user experience seems to pose actually visiting a publisher’s site as friction. With content consumption bei ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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Anthology of uncollected writings should secure a reappraisal of notorious occultist, says publisherAleister Crowley, the occultist once dubbed the “wickedest man in the world”, is due for a reassessment as a short-story writer, according to a new anthology of his uncollected writing which... Continue reading at The Guardian
[ The Guardian | 2015-10-15 00:00:00 UTC ]
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The definition of what a publisher does is up for grabs, and one German executive predicts his company will one day employ more IT pros than editors. The post Is Twitter a Book Publishing Company? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-14 00:00:00 UTC ]
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As the 2015 Frankfurt Book Fair opens, deals are being struck for, among other projects, a children's book from film director and screenwriter Bobbie Peers and a debut UK novel discovered in the slush pile. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
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#film director
#slush pile
Snapchat's retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create... Continue reading at Digiday
[ Digiday | 2015-10-13 00:00:00 UTC ]
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#original content
#messaging app
#mixed results
#user base
#losing proposition
When sickly Bostonian Edward J. O'Brien put together the first "Best American Short Stories" anthology in 1915, short stories were considered junky pop culture. He was hoping that his project would elevate the short-story form. He had no idea he was launching a series that would last a century... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-10 00:00:00 UTC ]
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#short stories
The follow-up to The Golem and the Jinni goes to Viking for a rumored seven figures, Deborah Harkness sells her fourth novel, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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#book deals
This week: adventures in the human body, new Colum McCann, and the dark side of Mark Twain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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#human body
#colum mccann
#dark side
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Svetlana Alexievich wins the Nobel in literature and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Two romance fans are moving forward with plans for a romance-only bookstore, the Ripped Bodice: Purveyors of Fine Smut, to open in Los Angeles in spring 2016. Their Kickstarter campaign launches within the next two weeks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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#romance fans
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A trio of cookbooks from brand-name authors make their list debuts. Plus a new Tumblr-to-book invites readers to ogle forest abodes, James Patterson is #1—again, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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#authors make
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Jonathan Buckley has won the £15,000 BBC National Short Story Award for ‘Briar Road’. This evening (6th October) he was presented with the prize of £15,000 by this year’s Chair of Judges Allan Little at a ceremony held in the BBC’s Radio Theatre in London. The news was announced live on BBC... Continue reading at The Bookseller
[ The Bookseller | 2015-10-07 00:00:00 UTC ]
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#ceremony held
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Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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#prominent placement
#video capabilities
Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at AdWeek
[ AdWeek | 2015-10-04 00:00:00 UTC ]
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#embracing mobile
#advertising week
#ad business
#adweek magazine
Suit against Pearson proceeds and more in this week's notable publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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