Best of the week: Twitter’s woes and Snapchat Live Stories doubts

To get you ready for the weekend, we've rounded up some of our best stories this week: Twitter is falling out of favor with publishers as a reliable driver of traffic. It doesn’t have the audience scale, visual storytelling tools and ad products that Snapchat, Instagram and Facebook do. On Snapchat, meanwhile, brands like Birchbox have found a clever hack to convert followers into paying customers: the vanity URL. Facebook, for its part, is making a play for TV ad dollars with its new mobile video tab. The post Best of the week: Twitter’s woes and Snapchat Live Stories doubts appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-10 00:00:00 UTC ]
News tagged with: #ve rounded #audience scale #ad products #paying customers

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Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday

[ Digiday | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discover publishers #post snapchat #top publishers #discover channels #media app #sources familiar

Simon & Schuster’s Salaam Reads Focuses on Muslim Characters and Stories

Simon & Schuster Children’s Publishing has announced the launch of Salaam Reads, focusing on Muslim characters and stories. The post Simon & Schuster’s Salaam Reads Focuses on Muslim Characters and Stories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #muslim characters #salaam reads

Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #native advertising

This Week's Bestsellers: February 29, 2016

'A Mother’s Reckoning' by Sue Klebold, the #10 book in the country, is one of two nonfiction titles on our lists this week to address a crime that earned national attention. Plus Kate Hudson jumps on the celebrity lifestyle publishing bandwagon, ‘The Widow’ joins the burgeoning psychological... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: ##10 book #nonfiction titles

PW Picks: Books of the Week, February 29, 2016

This week: a novel about the controversial Little Albert experiment, and Tom Bissell travels to the tombs of the apostles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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Book Deals: Week of February 29, 2016

Simon & Schuster’s Atheneum imprint buys a picture book by Richard T. Morris, Da Capo nabs a book about the battle of Antietam, Dial signs Jessica Taylor for two YA novels, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #picture book #simon schuster #ya novels

Authenticity and immediacy: Why USA Today’s FTW uses Facebook live video

Facebook has quickly become a major player when it comes to video. Ditto for its live video streaming product, which publishers have started to use to inject some immediacy into their coverage. For FTW, Facebook's live video platform has given it a taste of live broadcast during the NBA All-Star... Continue reading at Digiday

[ Digiday | 2016-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #usa today #major player

Banned Books Week to Focus on Diversity

The annual celebration of the freedom to read, set this year for Sept. 25-Oct. 1, will focus on banned books written by people of color. The event will also look to examine why titles by diverse writers are so often challenged. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual celebration

International Hot Book Properties, Week of February 22, 2016

The second novel in a Norwegian crime series sells in the U.S. and beyond, and a nonfiction account of a woman's escape from Boko Haram begins making the rounds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nonfiction account

Book Deals: Week of February 22, 2016

Family Fang author Kevin Wilson sells his latest novel to Ecco, Soho Teen nabs the debut novel by Butthole Surfers frontman Gibby Haynes, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals

PW Picks: Books of the Week, February 22, 2016

This week: a mold-breaking time travel saga, plus a chronicle of years spent in a Red Hook bar. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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This Week's Bestsellers: February 22, 2016

Jen Hatmaker’s ‘For the Love’ returns to PW’s Hardcover Nonfiction list thanks to a heartfelt promotion. Plus Pierce Brown’s Red Rising trilogy ends on a high note, Teresa Guidice of ‘The Real Housewives of New Jersey’ publishes a post-prison memoir, and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jen hatmaker #high note #real housewives

Bookselling Roundup, Week Ending February 19, 2016

This week sees a flurry of store openings, with new indies cropping up in Washington, D.C., San Francisco, Los Angeles, Chicago, St. Paul, and Prescott Valley, Ariz. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week sees #store openings

News Briefs: Week of February 22, 2016

Wasserman named Heyday publisher and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Looking Up: Publishers Weekly and Frankfurt Open Star Watch 2016 Nominations

For a second year, Frankfurt Book Fair (FBM) and Publishers Weekly (PW) are teaming up to produce the PW Star Watch program. Nominations are open. The post Looking Up: Publishers Weekly and Frankfurt Open Star Watch 2016 Nominations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-17 00:00:00 UTC ]
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Startup of the week: Book In A Box

The concept behind Book In A Box - that aspiring authors can outsource the entire writing and publishing process - might be controversial, but then founder Max Tucker has made a bestselling publishing career out of profitable controversy. Continue reading at The Bookseller

[ The Bookseller | 2016-02-16 00:00:00 UTC ]
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Halahmy World War Two pet story to Alma

Independent publisher Alma Books has signed a middle-grade story about what happened to all the pets in World War Two by Miriam Halahmy. Continue reading at The Bookseller

[ The Bookseller | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world war #miriam halahmy

Bookselling Roundup, Week Ending February 12, 2016

New bookstores are opening within the next two months in Gainesville, Fl., and Chicago. And one hightly curated shop, which displays only ten titles, is thriving north of the border in Toronto, Canada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ten titles