Best of the week: Twitter’s woes and Snapchat Live Stories doubts

To get you ready for the weekend, we've rounded up some of our best stories this week: Twitter is falling out of favor with publishers as a reliable driver of traffic. It doesn’t have the audience scale, visual storytelling tools and ad products that Snapchat, Instagram and Facebook do. On Snapchat, meanwhile, brands like Birchbox have found a clever hack to convert followers into paying customers: the vanity URL. Facebook, for its part, is making a play for TV ad dollars with its new mobile video tab. The post Best of the week: Twitter’s woes and Snapchat Live Stories doubts appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-10 00:00:00 UTC ]
News tagged with: #ve rounded #audience scale #ad products #paying customers

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This Week's Bestsellers: July 11, 2016

The #1 book in the country is ‘Crisis of Character’ by former uniformed Secret Service officer Gary J. Byrne, one of three politically charged books debuting on our Hardcover Nonfiction list this week. Plus ‘Battlefield Earth’ finds sales success in a new edition, Chuck Palahniuk’s ‘Fight Club’... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chuck palahniuk #fight club


PW Picks: Books of the Week, July 11, 2016

This week: Amie Barrodale delivers one of the best short story collections of 2016, and Ben H. Winters's masterful combination of "Invisible Man" and "Blade Runner." Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #invisible man


Book Deals: Week of July 11, 2016

Lisa See lands seven figures from Scribner, Rosie Project author Graeme Simsion takes his latest to SMP, Edgar-winner Lou Berney closes a double with William Morrow, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #william morrow


Two months in: Four things NPR has learned using Facebook Live

NPR is producing several live Facebook videos per day. It has a team of 12 overseeing the effort, with some working full-time on Facebook Live. Since going “all out” in May, the publisher has confirmed a few key things: have a real reason to go live; there is an appetite for news and explainer... Continue reading at Digiday

[ Digiday | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #working full-time #explainer videos #view counts


Greengrass wins £10k Edge Hill Short Story Prize

Jessie Greengrass has won the Edge Hill Short Story Prize 2016 for her debut collection, taking home the £10,000 main prize. Continue reading at The Bookseller

[ The Bookseller | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jessie greengrass #debut collection #taking home


‘People have shown up for the party’: How the Lad Bible uses Facebook Live

The Lad Bible has been experimenting with Facebook Live for the past two months across its portfolio and is ramping up output to four a week, plus putting in place a dedicated Facebook Live team. The videos are getting views in the millions, outreaching many publishers that weren’t born on... Continue reading at Digiday

[ Digiday | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post people #facebook live #lad bible


'Epic' story from Paul Auster to Faber

Faber & Faber is set to publish Paul Auster's first novel in seven years, an “epic" story of birthright and possibility titled 4 3 2 1. Continue reading at The Bookseller

[ The Bookseller | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #faber faber #paul auster


Unbound launches £5,000 short story prize

Crowdfunding publisher Unbound has launched a "major" new £5,000 short story prize in celebration of its fifth birthday. Continue reading at The Bookseller

[ The Bookseller | 2016-07-07 00:00:00 UTC ]
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Book Deals: Week of July 4, 2016

Berkley lands two debuts, one for six figures; an Instagram star gets “comic” at Abrams; and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #instagram star


This Week's Bestsellers: July 4, 2016

Siblings Lee Goldberg and Tod Goldberg appear on our Hardcover Fiction list, with books co-authored by Janet Evanovich and Brad Meltzer. Plus Roald Dahl’s ‘The BFG’ has a big week before its big-screen debut, and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big week #tod goldberg #janet evanovich #brad meltzer #roald dahl #big-screen debut


Story of 'little boy who becomes a little girl' to Headline

Headline Publishing Group has acquired Laurie Frankel’s This is How it Always Is, a book about "a little boy who becomes a little girl". Continue reading at The Bookseller

[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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How Brexit is helping shape Business Insider’s Facebook Live strategy

For Business Insider, Facebook Live means more live news and events coverage. The publisher is now doing six live streams per day across its Business Insider, Business Insider UK, Tech Insider and Insider pages. The content, which is overseen by a four-person team, focuses on covering big news... Continue reading at Digiday

[ Digiday | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider


7 Intriguing Digital Marketing Stats From the Past Week

From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted... Continue reading at AdWeek

[ AdWeek | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sit tight #chief scientist


Digiday Live: How Hearst and Bloomberg are attacking programmatic

Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at Digiday

[ Digiday | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech


This Week's Bestsellers: June 27, 2016

Emma Cline’s ‘The Girls’ is more than a cult hit, debuting at #5 on our Hardcover Fiction list. Plus the Tony Awards boost the already-strong sales of ‘Hamilton'-related titles, books about dads and granddads have a happy Father’s Day, and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emma cline


CI 4: Telling Stories at Children's Institute

The 45-hour children's bookseller gathering in Orlando closed on a high note, in large part because of the energy and enthusiasm of booksellers and connections made thanks to the stories they brought with them and the authors presented throughout the institute. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #telling stories #high note #large part


Book Deals: Week of June 27, 2016

Razorbill buys an essay collection from a BuzzFeed editor, a University of Texas prof sells an epic science fiction fantasy poem, Broadway actress Alexandra Silber takes a novel—and a memoir—to Pegasus, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #essay collection


PW Picks: Books of the Week, June 27, 2016

This week: two must-read debut novels, plus a search for one's identity in the Arctic Circle. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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Story of Kids Company to Biteback

Biteback is to publish the story of charity Kids Company by its founder Camila Batmanghelidjh. Continue reading at The Bookseller

[ The Bookseller | 2016-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kids company


Facebook Pays Publishers Over $50 Million to Start Using Live Video

Company signs over $50 million in deals with 140 companies and celebrities for Facebook Live content. The post Facebook Pays Publishers Over $50 Million to Start Using Live Video appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$50 million #live video