Best Marketing Campaign award to James Patterson is Missing

Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the end of Nielsen’s BookInsights Conference. Best Adult Marketing Campaign was awarded to Cornerstone’s James Patterson is Missing, by Gina Luck, Rebecca Ikin, Alex Young and Chloe Healy. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
News tagged with: #marketing campaigns #chris judge #marketing campaign #annual awards

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Hardinge honoured at Literary Association awards

Frances Hardinge, AF Harrold, Emily Gravett and Alex T Smith have been revealed as the winners of the 2016 UKLA Book Awards. Continue reading at The Bookseller

[ The Bookseller | 2016-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frances hardinge #emily gravett


€30,000 Global Illustration Award Debuts at Frankfurt Book Fair

Citing the 'increasing value" of design and illustration in "today's visually dominated world," Frankfurt Book Fair announces a new Global Illustration Award competition to discover and honor international effectiveness in the field. The post €30,000 Global Illustration Award Debuts at Frankfurt... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-11 00:00:00 UTC ]
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‘Promise, Energy, Surprises’: A White Paper on ‘The Markets’ 2016

Download our free white paper on international publishing regions featured at Frankfurt Book Fair on October 18 in The Markets: Global Publishing Summit. The post ‘Promise, Energy, Surprises’: A White Paper on ‘The Markets’ 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #white paper


In pictures: Judith Kerr receives BookTrust Lifetime Achievement Award

See pictures from the ceremony awarding Judith Kerr, the author behind classic children’s books such as The Tiger Who Came to Tea, the BookTrust Lifetime Achievement Award. Continue reading at The Bookseller

[ The Bookseller | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #classic children


Sutter, Munday and Harrison win New Welsh Writing Awards

Mandy Sutter has won the top prize at the New Welsh Writing Awards 2016 for her re-telling of her mother’s story of growing up in mid-1960s Nigeria. Continue reading at The Bookseller

[ The Bookseller | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top prize


Horatio Clare and Penny Thomas win the Branford Boase award

Aubrey and the Terrible Yoot wins the award for first-time children’s authors and their editorsHoratio Clare and his editor Penny Thomas at Firefly have won the much coveted Branford Boase award 2016 for their book Aubrey and the Terrible Yoot, illustrated by Jane Matthews. Related: The... Continue reading at The Guardian

[ The Guardian | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #first-time children #horatio clare


Wendy's Summer Campaign Plays Off the Boom in Recipe Videos—but With a Twist

Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users... Continue reading at AdWeek

[ AdWeek | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regular basis #creative director #tv commercials


Judith Kerr wins BookTrust lifetime achievement award

Judith Kerr, the author behind classic children’s books such as The Tiger Came to Tea, will be presented with this year’s BookTrust Lifetime Achievement Award today. Continue reading at The Bookseller

[ The Bookseller | 2016-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #judith kerr #classic children


Traders Magazine Acquired by Markets Media

Fate of print edition unknown as Markets Media undergoes digital redesign. The post Traders Magazine Acquired by Markets Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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Seven Ways Facebook's Big Algorithm Change Will Affect Marketers And Publishers

The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company

[ Fast Company | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content sites


7 Intriguing Digital Marketing Stats From the Past Week

From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted... Continue reading at AdWeek

[ AdWeek | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sit tight #chief scientist


Insights into the German Rights and Licensing Market

The German book market, a powerhouse of translation, is selling an increasing number of rights abroad—with a lot of growth coming from China—but is more cautious about buying rights. The post Insights into the German Rights and Licensing Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post insights #german rights #increasing number


S&S Children's wins BMS 'best marketing team' of year

Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading at The Bookseller

[ The Bookseller | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing team #marketing campaigns #ss children #pan macmillan #prh children #publicity conference #special award


South Africa’s Sunday Times Literary Awards Go to Gqola, Sithole

The 'overt threat of toxic masculinity' and 'the vapid promises of politicians and religion' in the other: South Africa's Sunday Times Literature Awards. The post South Africa’s Sunday Times Literary Awards Go to Gqola, Sithole appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south africa #toxic masculinity


Key Statistics on the 2015 German Book Market

The latest book sales data from the German book market shows that readers are gravitating toward nonfiction instead of fiction and buying more books online than before. The post Key Statistics on the 2015 German Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key statistics #books online


PRH UK Design Award winners revealed

Three students were announced as the winners of the Penguin Random House UK Design Award 2016, each receiving £1,000 and the opportunity to undertake a work placement with the publisher. Continue reading at The Bookseller

[ The Bookseller | 2016-06-24 00:00:00 UTC ]
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Strachan wins $100k Pritzker Award

Historian, author and military strategist Hew Strachan has been named the 10th recipient of the $100,000 (£67,944.02) Pritzker Military Museum & Library Literature Award for Lifetime Achievement in Military Writing. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lifetime achievement #military writing


Benton appointed Orion group marketing director

Sarah Benton, currently marketing director for HarperFiction, is joining Orion Publishing Group as group marketing director in September. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sarah benton #marketing director


Mills & Boon launches #LoveAtTheLibrary campaign

Romantic fiction publisher Mills & Boon is partnering with The Reading Agency to work with libraries across the UK to help readers “fall in love” at their library. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency


Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos

For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek

[ AdWeek | 2016-06-20 00:00:00 UTC ]
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