Best Buy and CNET Are Combining Their Ad Inventory

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads' retail media network and alongside CNET's tech-review-focused editorial content and measure whether ads... Continue reading at 'AdWeek'

[ AdWeek | 2024-04-25 12:00:00 UTC ]
News tagged with: #alongside cnet #ad inventory #electronics retailer #allowing advertisers #digital publisher

Other Publishing stories related to: 'Best Buy and CNET Are Combining Their Ad Inventory'

Big Data Added $156 Billion in Revenue to Economy Last Year [Updated]

Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek

[ AdWeek | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #19th century #political organizations

Foxy Frankfurt buy for Scholastic

Scholastic has bought world English rights to a three-book fantasy adventure series by UK author... Continue reading at The Bookseller

[ The Bookseller | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk author

How Jeff Bezos Crushed Diapers.com So Amazon Could Buy Diapers.com

Tales of ruthlessness in leadership and competition from Bloomberg Businessweek journalist Brad Stone's new book about Amazon. Continue reading at AllThingsD

[ AllThingsD | 2013-10-10 00:00:00 UTC ]
More news stories like this |

Frankfurt Book Fair 2013: HC Wins Self-Published Novel In Major Buy

In what is rumored to be a deal worth $500,000, Jennifer Brehl at HarperCollins’s William Morrow imprint bought North American rights to Tina Seskis’s novel, One Step Too Far. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major buy #tina seskis

Hirschkorn buys film rights to Paver's 'Chronicles'

Redhammer has sold film rights to Michelle Paver's Chronicles of Ancient Darkness six-strong... Continue reading at The Bookseller

[ The Bookseller | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michelle paver

Rider buys Grandin on autism

Rider has signed The Autistic Brain, co-authored by autism activist Temple Grandin. The Autistic... Continue reading at The Bookseller

[ The Bookseller | 2013-10-07 00:00:00 UTC ]
More news stories like this |

Coming Soon: Ads on Instagram

Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek

[ AdWeek | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small number #provide feedback #month ago #advertiser interest #mobile media

Canongate buys drought-ridden tale

Canongate editorial director Louisa Joyner and m.d. Jamie Byng have acquired UK and Commonwealth... Continue reading at The Bookseller

[ The Bookseller | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jamie byng #acquired uk

Piatkus buys Haysom debut

Emma Beswetherick, editorial director of Piatkus Fiction, has secured world rights in a “... Continue reading at The Bookseller

[ The Bookseller | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emma beswetherick #piatkus fiction

Pan Macmillan buys S L Grey novels

Pan Macmillan has bought two novels by writing collaboration "S L Grey", in a "... Continue reading at The Bookseller

[ The Bookseller | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan

Quercus buys YA concubine debut

Quercus has signed world rights to a YA novel it describes as "The Handmaid's Tale meets... Continue reading at The Bookseller

[ The Bookseller | 2013-10-03 00:00:00 UTC ]
More news stories like this |

BtoB Magazine Becomes Part of Ad Age

BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print product #sister publication #advertising age #print advertising

Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
More news stories like this |

Faber buys Australian debut

Faber has acquired a debut novel set in medieval England from Australian author Robyn Cadwallader... Continue reading at The Bookseller

[ The Bookseller | 2013-10-01 00:00:00 UTC ]
More news stories like this |

W H Smith 'could buy Dutch Ako chain'

The Dutch bookshop chain Ako could be sold to W H Smith, according to a report in De Telegraaf.... Continue reading at The Bookseller

[ The Bookseller | 2013-09-27 00:00:00 UTC ]
More news stories like this |

Canongate buys Rhodes memoir

Canongate has acquired a memoir by classical music star James Rhodes. The publisher signed world... Continue reading at The Bookseller

[ The Bookseller | 2013-09-27 00:00:00 UTC ]
More news stories like this |

Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek

[ AdWeek | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adam shlachter #full potential #robyn peterson

Penguin buys Hofmeyr YA debut

Puffin editorial director Ben Horslen has pre-empted world rights to an "exceptionally... Continue reading at The Bookseller

[ The Bookseller | 2013-09-25 00:00:00 UTC ]
More news stories like this |

Why J K Rowling Needs to Buy Her Own National Newspaper

Fascism, class war, ethnic cleansing: for a series of kids’ books about an orphan with magical powers, Harry Potter takes in some surprisingly dark themes. One of which is the power of the media. The later books feature Rita Skeeter, a wi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national newspaper

Right-Sizing—And Right-Buying: What’s Working At Indies

In the new book retail environment, bigger, in many cases, is not better. Having the right-sized store for a community and stocking the appropriate inventory, even if that means adding nonbook items, are keys to success today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this |